It's a time that has been clearly labeled as the Information Age, a popular and taken-for-granted definition along with artificial intelligence, big data, and that not-so-easy-to-understand blockchain. The public has accepted everything else that is rapidly changing and happening, such as new energy vehicles and Bitcoin, without the hoopla and spectacle of the invention of the steam engine. It's all so natural that each of us thinks we've "become" self-publishers from now on.
Self-media, English name: We Media, also known as "citizen media" or "personal media", refers to the private, civilian, generalized, autonomous communicators, to modernize, electronic means, to the majority of unspecified or specific individual transmission norms. It is a general term for new media that use modernized, electronic means to transmit normative and non-normative information to an unspecified majority or a specific single person. Self-media platforms include: blogs, microblogs, microblogs, Baidu official posting bars, forums, live broadcast platforms, and various online communities.
The Media Center of the American Press Institute released a study on "We Media (Self-Media)" in July 2003, which was co-presented by Shayne Bowman and Chris Willis, and which gave a very rigorous definition of "We Media": "We Media". It defines "We Media" as a way to begin to understand how ordinary people provide and share their own facts and news, enhanced by digital technology and connected to the global body of knowledge." In short, it's a vehicle for citizens to post about events they've seen and heard about with their own eyes and ears.
Self-media exists in human society since ancient times
The definition of self-media seems to be that it should correspond to the continuous growth of the new media, which has turned into a way to enable everyone to disseminate on a larger scale their own various thoughts and remarks, reflections on things, evaluations of events, and expressions of their own emotions, which should be able to be said that it is better to show their own existence to a wider range of people. However, is this so-called "self-media" characteristic of human beings really only available now? From the point of view of the theory of the five needs of human beings by Maros, after satisfying the physiology and safety, human beings should pursue the sense of belonging, and this level of needs is also called communication needs or social needs. If this need theory is valid, then, people communicate externally and publish their own words all the time, and, all the time, there are a lot of people who like to say things to more people. In fact, the so-called self-publishing media, in my personal opinion, should not be available in the present. In ancient times, human beings have long had such a characteristic as self media. It's just that because it's not as obvious as it is now, it hasn't been defined out in this way.
To give a few examples:
1, think of a trip in ancient times, want to understand a strange place, people will always find a local people to ask, the most common should be the teahouse or restaurant in the two, they almost omniscient in a certain range of information. Such a communication process, they use a public platform (the restaurant or teahouse) for the release of information, constantly released to all the people. The function of this person even has the basic prototype of the search engine, if more than a few cities have enough time, it is estimated that all the information of the society can be collected almost.
2, jianghu characters, a variety of jianghu rumors, and even a master of the skills and blood, DPS analysis, will be randomly heard in a lot of jianghu characters, in the jianghu big platform, every one of a little bit of a name is a netroots, and those who are the little people are on them to publish a variety of comments, of course, there is also a direct dialog or letters, expressed worship "Message". This should be the community, right, in the dart board of the dart master platform, poets and writers in the group, and between the temples of various religions, is not there a message platform exists.
3. Chinese storytellers, comedians, and storytellers of other nationalities collect the stories they hear or see every day, and then tell them in markets or restaurants where people gather. These people even almost make a living out of it, and their stories and comments should be unique and have the characteristic of attracting more people to listen to the music, just like those "big names" in the online media nowadays, but their income can be far from it.
4, the story of the Shang Yang change of law, in the city mouth posted notices, organized an offline activity, recruiting people to move heavy objects around the city for a week can get the bounty. And this activity was a complete success after it was tried by a daredevil. After that, the message was spread through the "online" communication, and was quickly spread to the whole city, the whole country, and even other countries. The marketing campaign was a real success and achieved the purpose behind it. Mr. Shang's big number has been powdered by countless people, and even the participant who walked around has become a celebrity in the city, many people will ask him if it's true, and how he feels after getting it. Circle powder strength 100%.
5, commercial activities, Li Bai's poem, the Yellow Crane Tower to send Meng Haoran of the Guangling, I do not know if this restaurant is a long time to ask Mr. Li Bai, the then media guru to do image endorsement, or that meal is free, in short, this poem "the old man left the Yellow Crane Tower, the March of the smoky flowers under Yangzhou. Lone sail and distant shadow of the blue sky, only see the Yangtze River flowing in the sky." The multiplication of this IP directly genuinely is a cow, "tourist attractions + restaurant X Li Bai", so that this Yellow Crane Tower restaurant into a civilization near and far, it should be a tourist destination celebrated throughout the generations.
The nature of the media
Such examples, feel can be cited out of countless, of course, have to admit, now the development of the Internet and the use of new communication information technology, so that all the "media" are more convenient, more effective can be released, but also more high-quality content can be obtained a good arrangement and presentation. Good arrangement and presentation, human wisdom and spirit, as long as there is the will, can be at any time, anywhere in the dissemination, if the degree of recognition is very high, it will be very good dissemination. But ultimately, we have to spread the real value or no value, but attractive (communicative) information.
Even the most sophisticated technology is only amplifying human needs, accelerating or adding value, but the real substance is still our own, interpersonal emotions.