As of 24:00 on November 11, Martian's total sales were 486 million. And even brush N new records in the category: six consecutive years of double eleven sales in the integrated stove industry, won the integrated stove all network sales TOP1, ET50 products all network sales TOP1, the overall dishwasher year-on-year growth of 114%. Excellent achievements, greater glory.
It is important to realize that in the era of big data, the consumption process has become more transparent and clear, and the difficulty of transformation has increased. Everyone is exposed to tens of thousands of pieces of information, how to make consumers become loyal fans, is actually the strength of the product hardware. The reason why Martian can in a short period of time to bend the road, to capture the entire double eleven the whole network sales of the top chair, is thanks to its accurate grasp of user needs and category R & D forward-looking layout.
Insist on high value design concepts to change quotlow-end style quot of the kitchen.
The pursuit of beauty has now spawned into every aspect of kitchen decoration. Mars people know that the value of the product determines the consumer's first impression of it, and has deep cooperation with many well-known design organizations/designers.
Subject to the aesthetic proportion of the integrated stove, the design is not vulgar, but also to achieve a balance of visual effects, high value features very colorful. For example, the classic X7 integrated stove that we all like to see, the outline design of the curved smoke gathering is consistent with the shape of the Dubai sailing hotel. Through the fusion of curves, it gives monotonous lines a sense of animation. Let the kitchen full of artistic flavor, full of petty breath.
Despite the front of the X7 product wishing rain, integrated stove X5, T7, ET50, Q6 and so on. Martian later launched did not lose the slightest. Everything has a dynamic design, stylish and not deliberate sense of seniority, so that the kitchen value is always online.
Insisting on the concept of demand-first product design to make kitchen life healthier.
Back to the practicality of appliances, every family has different needs for kitchen appliances. Some of them pursue more functions because of small kitchens, some of them need extreme silence because of open design, and some of them need powerful soot purification because of frequent stir-frying.
The diversified user needs have prompted Martian to continuously innovate its designs. According to the time of product launch can be found, almost every year there are new products on the market, really do quotwhat the user needs, what they produce quot, visible technology research and development of strong strength.
Aiming at the basic kitchen problems such as heavy fumes and difficult to clean, Martian has realized the shocking effect of frying 100 chili peppers by designing 15cm low-altitude near-absorption, side-absorption downward exhaust, and multiple smoke separation, and upgrading from the height of fume absorption to the way of smoke exhaust. These technical applications have covered the full range of products, different styles of integrated cooker products can achieve efficient and healthy smoke exhaust process.
In terms of multifunctional demand, the first to develop the steamer integrated stove to meet the needs of Chinese families for a large number of steamed vegetables; on the basis of one tow three, gradually added the oven, air fryer and other functions, evolved a set of smoke cooker steaming, baking, deep frying and other functions in one of the independent all-in-one steaming and grilling stove. Further improve the space utilization rate, so that small households can also have all-round kitchen.
Aiming at the mute demand of open kitchen, Martian plows into the mute track and continues to overcome the mute problem. In the product, the noise reduction conduit and the patented bionic squall tooth comb impeller are installed earlier, with excellent noise reduction effect. In addition, ET50 integrated stove is equipped with the newly developed wind noise hiding technology. The unidirectional flow of the steering flow is not disordered, and
Martian not only brought many important changes to the industry in the field of product development, but also became a leader in after-sales service, ranking among the top in the ranking of authoritative organizations.
In 2018, Martian created an independent after-sales brand, 3354 Service Brother, which adheres to self-service, is licensed and certified through professional service process training. Based on the user's rapid response Evaluation and quality service, the after-sales system has been optimized in recent years, and the introduction of quot365 hassle-free returns quot, quot2-hour rapid repair, 4-hour rapid repair and 12-hour rapid repair quot have been introduced, so that the after-sales system can respond efficiently at any time.
Good looking, good use, good service integrated stove label just echoed the needs of the consumer groups, so that the kitchen life has an unprecedented new experience. More and more people choose integrated stove is logical. Combined with the development trend of integrated stove in recent years, it is not difficult to explain why the integrated stove is so hot.
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