On September 19, the website of the National Tourism Administration (NTA) released the 2017 National Day Mid-Autumn Festival Holiday Tourism Guide. The guide mentioned that the number of domestic tourists is expected to reach 710 million during the period from October 1 to October 8, and the domestic tourism revenue will reach 590 billion yuan. The number of domestic tourists and tourism revenue during the period from Oct. 1 to Oct. 7 are expected to increase by 10 percent and 12.2 percent, respectively, compared with the same period last year.

A holiday tourism market forecast

The National Day, Mid-Autumn Festival double festivals coincide with the holiday superposition constitutes up to eight days of "super holiday". According to the National Tourism Administration data center residents willingness to travel survey shows that: residents in the fourth quarter of the willingness to travel 82.6%, of which 64.8% of people choose the National Day, Mid-Autumn Festival holiday to the end of October during the trip. It is expected that the number of domestic tourists between October 1 and October 8 will reach 710 million, and domestic tourism revenue will reach 590 billion yuan. It is expected that the number of domestic tourists and tourism revenue during the period from October 1 to October 7 will increase by 10% and 12.2% respectively compared with the same period last year. The holiday tourism market will show the following trends:

1. Double Festival superposition to promote long-haul travel

"Super holiday" to make residents travel, especially domestic long-haul travel enthusiasm. Survey shows that the National Day, Mid-Autumn Festival holiday travel 4 to 7 days of the total number of respondents accounted for 48.9%, travel 7 to 30 days of the total number of respondents accounted for 17.6%. Affected by the BRICS Conference, travel to Xiamen is very popular. According to Ctrip travel booking data: Sanya, Beijing, Kunming, Lanzhou, Xiamen, Urumqi, Guilin, Lijiang, Xi'an, Shanghai and other destinations are popular, and the northwest and southwest are hot.

2. Consumption upgrading promotes outbound travel

By the continuous upgrading of mass tourism consumption, the international situation is relatively stable, and the exchange rate of RMB against the US dollar is high, outbound travel will usher in a small peak. The survey shows that respondents who chose to travel abroad during the National Day and Mid-Autumn Festival holidays accounted for 16.4% of the total number of respondents, and those who chose to travel to Hong Kong, Macao and Taiwan accounted for 20.9% of the total number of respondents. According to the travel booking data of Touniu.com, New Malaysia and Thailand, Indonesia, Singapore, Cambodia and Vietnam are the most popular outbound short-term destinations, while the United States, Canada, Australia, France and Egypt are the most popular outbound long-distance routes, and the Eastern Europe and Africa routes have become the new highlights of the outbound tourism.

3. Free Travel Leads Peripheral Tourism

In the era of mass tourism, tourism consumption has been upgraded, and tourists are more focused on the quality of tourism. The survey shows that respondents who chose to organize their own trips during the National Day and Mid-Autumn Festival holidays accounted for 54.3% of the total number of respondents. From the perspective of product demand, natural scenery, scenic spots and theme parks are the most interesting destinations for free-traveling tourists. From the distance of travel, the free travel tourists are mainly short and medium distance self-driving, and the leisure and vacation tours in the countryside around the city are more popular.

4. Differential Demand Promotes Theme Tourism

Different groups of people present diversified tourism demand. According to the booking data of Flying Pig and the comments of tourists collected by the Tourism Data Center of the People's Daily Online Public Opinion Monitoring Office, the proportion of consumers aged 23 to 34 among outbound tourists during the National Day and Mid-Autumn Festival reached 50.9%, and most of them traveled on a freelance basis or on a semi-freelance basis. Domestic travel is dominated by family trips, and cities with large theme parks and autumn travel destinations focusing on grasslands and ecology are the most popular among tourists. History and humanities museums, marine parks, zoos, theme parks and cruise trips are preferred by family travelers.

5. Cultural and tourism activities sing folk tourism

October 4 coincides with the Mid-Autumn Festival, for both the family reunion, but also want to go out to travel to the masses, in the travel journey over the Mid-Autumn Festival, enjoy the moon has become a new highlight of the holiday travel. Around the "tourism + culture", "tourism + folklore", "tourism + food" to create the moon, tide, seafood and other characteristics of the tourism products popular among the public, western autumn, Autumn climbing, the ancient capital of Beijing, the Northeast skiing, seaside beaches and other leisure experience activities with local characteristics are the most popular.