The career development track of operation is divided into several stages.
Novice qualified (can operate), called operation assistant, or primary promotion, can operate the basic background;
Qualified backbone (promotion), professional title promotion specialist, 1 traffic optimization, 2 single product explosions, 3 event planning;
The backbone supervisor (who can operate) is called the operation/store manager, 1 product selection planning, 2 operation rhythm, 3 activity plan and 4 execution plan;
In charge of the project manager (taking over the project), his name is the director of operations, and he basically takes over the project. He can't do first-line practical work, and there are people under the practical work;
The first stage:
Position: Operation Assistant/Assistant to Store Manager
Time: 1 month
Keywords: can be operated in the background
Stage: novice qualified (can operate)
Learning content
Search portal-natural search (popularity and sales by default), paid portal: through train, drilling exhibition and Taobao (identify Taobao link).
Activity entrance: official activity entrance, third-party activity entrance.
Ways to find words-data Rubik's cube, drop-down words, optimized titles-a lot of tutorials, road construction, dispatching, Taobao University, and other e-commerce forums.
Star money knowledge-knowledge of star money (commonly known as explosions) in your store.
Xmind software use-very simple, self-study.
Introduction to ps software -Photoshop CS 5 video tutorial
Business people-(Tmall stores will automatically jump to business people)
Data Rubik's Cube-industry analysis, competitor traffic source analysis, Taobao keyword query
Taobao index-Keywords: dynamic, sunrise product learning, through train starting area selection, etc.
Look after the store treasure-look after the store treasure official website _ Taobao store and Tmall Mall commodity business data query analysis free Taobao seller tools, competitor data analysis, query ranking, reputation query.
Original electronic classics-search for original electronic classics
Shop decoration: customized decoration
Learning entrance:
Tmall Training-Baidu Search
Taobao University-Baidu Search
After learning the above contents, you can prepare for the promotion assessment.
Promotion evaluation
1 explosive page planning -XMind brain map presentation, explosive visual landing layout map
2. Design of the main picture of explosion reference picture material arrangement.
3 explosive data diagnosis-can interpret the problems of single product data and provide solutions.
4. Customized decoration of the store-customized decoration and basic decoration
5. Competitor data tracking report: Monitor the explosion flow and sales volume of competitors and find out the reasons for the explosion (Taobao explosion, through train explosion? )
If the above five items can be completed, congratulations on your promotion to the promotion Commissioner. Please learn the next stage.
If you don't know where to learn the above content, you can refer to the following portal, and then put the above content keywords into the following portal query tutorial.
Learning entrance:
Tmall training-Baidu can search
Taobao University-Baidu can search.
Ordinary entrance to work
Decoration template purchase entrance:
Taobao index:
Taobao hot word search:
Position: Extension Commissioner
Time: 3 months
1, the item exploded.
2. Process optimization
3. Activity planning
Stage: Qualified backbone (to be promoted)
Learning content
Visual Advanced (Font-Poster)-Easily guide artists.
Single product to create an explosion plan-make a plan
Advanced promotion of through train-optimization of through train scheme, understand what is strategic loss and when through train will make money.
Basic promotion of through train-making plans, adding keywords and understanding the meaning of through train data
Taobao guest recruitment-forum recruitment, recruitment book writing, taobao guest classification maintenance, taobao guest promotion and explosion cooperation plan formulation.
Taobao guest operation-backstage operation, sorting out taobao guest, can distinguish rogue amoy, Shanghai Tchite, Apple Yuanyuan, 5 1 rebate and so on.
Gathering cost-effective registration planning-know the pit position of your category, the number of days of warm-up period, etc. (It is cost-effective to open a new Tmall for 3 months)
Official event registration planning-double 1 1, 665438+2008 Zhong Da promotion, 38 mobile phone festival, gold coin scouring, special price every day.
Third-party event registration planning-20% discount, "skin" and so on
Mobile phone activity planning-mobile phone has traffic and low conversion? Are we not careful enough?
Shop activity planning-theme activities, store celebrations, Mid-Autumn Festival parties and other theme planning.
Mobile phone vision planning-the difference from pc design concept can be understood by referring to Xiaomi's official hammer mobile phone official website product introduction.
Digital diagnosis item-what's wrong with the diagnosis item? If the bounce rate is higher than 75%, it means that your association and details page is not excellent enough, and the bounce rate of non-standard categories should be controlled within 70%.
Learning entrance
Stay calm.-Stay calm
Petals-Petals Net _ Discover and collect everything you like.
Reference data: digital management, advertiser's notes and Ye Maozhong Big Data.
Ten key points in the field of learning action:
Collection, arrangement and sharing of poster materials-facilitate communication with artists and improve communication efficiency.
Explosion, planning and execution
The launch and optimization of through train
Taobao guest management and recruitment
Juhua cost-effective registration and planning
Registration and planning of official activities
Registration and planning of third-party activities
Store activity planning
Mobile phone traffic optimization and visual optimization
Data diagnosis of single product problem
Examination and promotion
Explosive 30-day sales plan
Advertising budget (as shown in the figure below)
Single product development solution for data diagnosis
Design and implementation of activity plan
Position: Operation/Store Manager
Time: 6 months
1 3 product selection planning
2. Operation rhythm
3. Activity plan
4. Implementation plan
Stage: Qualified backbone (to be promoted)
Learning content
The whole store operation plan-main payment, profit payment, image payment, activity payment planning and target sales plan.
Summary of knowledge points-summarize knowledge and bring the following colleagues to learn to operate and preach. If you teach others, you won't rob your job.
The data diagnosis shop makes a solution-hold an early meeting every morning to find out what went wrong with yesterday's sales and make a solution to the problem.
The operation rhythm of the whole store-double 1 1 preheating, measurement preheating, new explosion planning nodes and so on.
Basic promotion of drilling exhibition-800 W sellers only allow 1w sellers to open, which is a supplement to the cost-effective traffic.
Advanced promotion of drilling exhibition-without a car, skills can't be burned.
Creative drilling exhibition creation-good drilling exhibition, the cost per click will become very low.
Through train for finding money-looking for potential money
Looking for money for sales-looking for money for drainage
E-money-find the currency that search engines like.
Typical works
Select a model to create an explosion.
The data diagnosis shop makes solutions.
Monthly, quarterly and annual operation plan and implementation
Planning and implementation of explosive production
Planning and implementation of annual theme activities in shopping malls
Distribution recruitment (if you are a brand)
Management and training
Double 1 1 and double 12 holiday promotion programs.
Promotion evaluation
1 Sa group explosive sales planning
2. The annual sales plans of the three stores
3. Monthly operation plan
March, quarterly and annual operational advertising schedule
4. prospectus
5. Brain map planning of distribution training
6. Official promotion scheme design (double 1 1)
If you have learned all the above, congratulations, it has become an awesome operation! How to operate with zero foundation, and how do novices learn network operation? If it is zero-based, I suggest you go to the local adult vocational training institution to find out if there is any face-to-face teaching of graphic art design. It is more suitable for people with zero-based learning to sign up for a class. You can go to the home page to study first, or find an e-commerce company to exercise and become an e-commerce. It's not difficult, zero foundation is ok, but to be prepared for learning and thinking, it's best to practice directly. This is how I started with the little red elephant and gained a lot in the process. 1, find a good product.
2. Find a good team.
3. Find the right channel.
It can no longer be simply called e-commerce. There are many branches of e-commerce, such as Tmall, JD.COM, Pinduoduo and Suning.cn, which are all called traditional e-commerce. Global Catcher, Ji Yun Micro Store, Little Red Book, etc. Known as social e-commerce; AliExpress and Amazon are called cross-border electronic commerce. And many, many more. You need to combine your products with your team's resource capabilities.