Emotional IP blogger refers to the social media platform, through the release of diaries, photos, videos and other content, to show their own life, emotions, experiences and other topics, to form a personalized brand, to attract fans and readers to pay attention to, communicate and track. These bloggers, unlike traditional blogs, not only have elements of personality, emotion, and fashion, but also have the effect of head IP, which has become the direction of business development in many fields, such as brand endorsement, advertisement placement, buyer store owner, and book author.

Emotional IP bloggers emerged in the context of the era of big data, and with the popularization and development of social media and live broadcasting platforms, bloggers are becoming more influential and more in control. Fans and readers find emotional ****ing and like-minded warmth in them, and at the same time, they are also attracted by the bloggers' personality, fashion, entertainment, life and other areas. Their existence has led to a growing awareness and pursuit of the beauty of personality and new emotional capabilities.

Emotional IP bloggers bring us unique thinking and inspiration. The expanded thinking, creativity and unique value they possess are fully released in the current social media and Internet environment, and have received more and more attention and pursuit. As an emerging form, emotional IP bloggers contain all kinds of fame, fortune and prospects, but there are also all kinds of questions and challenges behind them. We need to look at it rationally and assess it objectively in order to better meet the challenges of the Internet era.