In general the current market can be divided into online and offline marketing methods, each has its own advantages, the path is also very different. However, for enterprises to choose which one is more suitable, it will need to look at its specific type of products and services to determine the type of business.

Second, the whole network marketing channels

1, online channels

For the online channels, most of the network to realize the marketing, this kind of channel including some online social platforms, social forums, and even paid promotion and so on. But the same online marketing channels, there are some favorite types, there are also annoying types. The more popular ones include WeChat soft promotion, which introduces scenarios and leads people to shopping, which is quite productive.

For example, a weight loss product merchant can publish a soft text to help obese people lose weight, the article set the scene, such as office workers do not have time to exercise how to do? Using the merchant's weight loss products can effectively achieve easy weight loss. Such marketing makes everyone comfortable.

There are also some more annoying marketing channels, such as plug-in marketing, installing some software will be bundled with a bunch of plug-ins, which is very unappealing to everyone. The online route is varied, full, and broad, and can be adapted to many different industries.

2, offline

Talking about offline channels, perhaps many friends will think of television advertising, in fact, this is only one of them, there are many types. The so-called offline route is not to use the network to promote, some more physical mode of publicity. To give a few examples we will understand. For example, we see outside the billboards, and some companies organized offline activities, these are very good ways, the marketing effect is relatively good.