Info-stream advertising is advertising located in the friend dynamics of social media users or in the content stream of information media and audiovisual media. The forms of infomercials include pictures, graphics, videos, etc., characterized by algorithmic recommendation and native experience, and can be targeted through labels, and according to their needs, they can choose to push exposure, landing pages or app downloads, etc. The final effect depends on the three key factors of creativity + targeting + bidding.

Feeds advertising, first introduced by Facebook in 2006. This kind of ads interspersed in the content flow, the experience is relatively good for users, and for advertisers can use the user's label to make accurate placement, so especially after the arrival of the mobile Internet era ushered in an explosive growth, almost all the Internet media have launched the infomercial platform.

The advantages of infomercials: 1. huge traffic; 2. leading algorithms; 3. rich forms; 4. precise targeting; 5. good user experience. Combined with big data and AI for accurate placement, both brand exposure and acquisition effect can meet the demand.

Based on the attributes of the platform can be divided into: social, information, video.

Targeting methods: generally there are natural attributes, geographic attributes, crowd attributes, custom attributes and so on.

Billing method: CPC, CPM, CPA, OCPC, OCPM, OCPA.

Effective evaluation: Creative + orientation + bidding.

Infomercials have become the main mode of traffic realization for media platforms, from traditional giants to emerging forces have joined the infomercial wars, such as: Tencent, Ali, Baidu, NetEase, Sina, Headline, Xiaomi, 360, Zhihu, Meidu, bilibili, Shutter, Shake and so on.