It seems that mankind is in a new stage of "accelerated running" of science and technology. On the one hand, the wind of "meta-universe" has set off an upsurge, on the other hand, intelligent products have emerged one after another.
This is indeed the case. After the evolution in recent years, smart products have penetrated into the daily life of the public, and more convenient, faster, more comfortable and smarter products are widely favored by consumers.
Among them, smart mattresses have become a hot topic with the satisfaction of various needs. Whether in China market or international market, smart mattresses are "hot products".
But "cruel" is that according to media reports, the price of some domestic smart mattresses is around 1,000 yuan, while the price of high-end international brand smart mattresses has reached 90,000 yuan. The media pointed out that "the price difference between starting primary products and high-end products is close to 90 times".
Why can't China Smart Mattress beat it? The gap between "primary" and "high-end" deserves further discussion.
The rapid development of smart mattresses, whether in China or around the world, is the result of efforts to bear the needs of consumers.
First of all, no one doesn't want to have a good sleep, and people who are troubled by sleep also have to spend money to "buy a good sleep". This is the basic logic of sleep economy.
In China, the sleep economy is developing rapidly. The "Short Report of China Sleep Economy Industry in 2020" released by Toubao Research Institute, an Internet business consulting platform, shows that the market size of China's sleep economy will exceed 260 billion yuan in 2020 and is expected to exceed 500 billion yuan in 2024.
After this huge market is "implemented" into sub-sectors, the consumption amount of equipment and supplies such as pillows, mattresses and sleeping incense lamps contributes a lot, accounting for about 70%.
Under the strong overall demand, AI helps smart mattresses to expand and win more demand.
The biggest difference from the traditional mattress is that the intelligent mattress can automatically intervene and adjust by identifying body data such as body shape and sleeping position, and calculate the optimal pressure distribution and bed height required by the current sleeping position of the human body, so as to create high-quality deep sleep for users.
In other words, AI is the biggest selling point of smart mattresses.
Take the domestic 8H intelligent AI sleeping mattress as an example, it can detect the sleeping posture, and can be linked with the sleeping ambient intelligence. "Intelligent linkage lighting, air conditioning, curtains, etc." . In order to detect the sleeping condition, this smart mattress has built-in 2048 high-precision pressure sensors. During sleep, vital signs caused by changes in body pressure will be collected and recorded to help users adjust their sleep state.
Another Beike intelligent massage sleep mattress assists sleep in stages, providing users with functions such as relaxing before going to bed, keeping warm during sleep, getting up early and gently waking up.
The huge market of sleep economy not only attracts mattress production brands to intervene, but also technology giants to start layout.
For example, in March this year, Apple disclosed a patent for a smart mattress, which can place a device on the mattress to act as an alarm clock or a user's relaxation device.
As far as practical use is concerned, this device can provide users with a gentle and noiseless wake-up function, and can also be combined with a snoring detection system to automatically provide tactile feedback when users snore for a long time to gently wake up users.
For Apple's patent, the media called it "unconventional", and netizens also opened their minds.
A netizen nicknamed MacPro commented: "Facebook and Google will copy it soon, record your dreams and sell them." Another netizen "relay" said: "No, they will only insert advertisements in your dreams."
Recording dreams and inserting advertisements in dreams are full of sci-fi colors. Although it is just a joke, it also greatly stimulates the public's imagination of smart mattresses.
It should be noted that when the power of AI plays a powerful role in the field of smart mattresses, the goal is not necessarily human sleep.
As early as 20 16, it was reported by the media that the Spanish mattress manufacturer produced a mattress with 24 ultrasonic sensors, which can detect suspicious behaviors on the bed and notify users through the client program of smart phone to realize "intelligent rape".
The reason why Spain has such a "magic mattress" is because the survey data of extramarital affairs websites show that the derailment rate of Madrid people is extremely high.
In addition to monitoring derailment, meeting another need can "save lives".
As various demands are tapped and met, the market scale of smart mattresses will continue to expand, and the functional requirements for AI will become higher and higher.
When smart mattresses enter the consumption scene, people often perceive the price first.
In 2020, a month-long center in Guo Mao, Beijing, caused a heated discussion among netizens because of the monthly expenses of 6,543,800 yuan.
The visiting bloggers first noticed the bedding of Ziyue Center: 800 yuan's pillowcase, 5,000 yuan quilt cover, 5,000 yuan bed sheet and 50,000 yuan mattress.
In contrast, it is easy to think that 50 thousand yuan has touched the "ceiling" of mattress price. From the domestic point of view, it is true. According to the media survey data, China's smart mattress products cover three levels: high, medium and low, and the market price spans greatly, mainly between 2000-50000 yuan.
In other words, if the luxury month center uses a domestic smart mattress, the price is "top grid". However, if it is put into the international price system of smart mattresses, 50,000 yuan can only be regarded as a "medium level".
For example, the price of Shu Da mattress products of American high-end brand Shu Da is between 20,000 and 90,000 yuan on the e-commerce platform in China.
The "ultra-low price" of domestic smart mattresses makes the price of high-end brands "unattainable". In fact, some domestic smart mattresses are as low as 1,000 yuan.
The question is, why are there no international "players" in China who can play smart mattresses?
An obvious reason is that international "players" entered the game earlier, and the brand influence of smart mattresses is greater and the market performance is stronger.
Among them, Shu Da has a history of 90 years since it was founded. On 20 1 1 year, the series of high-tech sleeping iComfort mattresses was launched, becoming one of the leaders of intelligent sleep. In the process of its development, its brand influence gradually overflowed from the United States and eventually spread to the whole world.
In addition to the brand, generally speaking, the raw materials used in mattresses, such as sponges, latex and springs, have different grades. The choice of raw materials, production technology, import cost and operating cost will all affect the price.
Among them, the most important is the intelligent component.
Insiders told the media: "The cost of smart components accounts for about 20% of the total production cost of smart mattresses, including two core components: sensors and chips. The accuracy and stability of sensors and chips directly determine the quality of smart mattress products, so the bargaining power in the industrial chain is high. "
This statement has been recognized by domestic smart mattress manufacturers. Zhilian Le Jia is a company specializing in research and development of home Internet of Things related products. Its product manager revealed that making better products requires chips with more powerful computing power and data analysis capabilities.
The product manager said: "Because our mattress monitors the user's sleep state by recording data such as deep sleep duration, shallow sleep duration, breathing frequency and turn-over frequency, the operational analysis between these data needs to be carried out through self-developed chips and algorithms. Moreover, after detection and statistics, we have to go through the calculation of big data to give customers an intuitive data feedback, so our requirements for chips will be higher. "
From this perspective, the performance of the chip can be called the "watershed" of the price of smart mattresses.
The influence of domestic smart mattress brands is relatively weak, and the chip performance does not have much advantage. It is not difficult to understand that the high-end market is controlled by international "players".
For the future development of smart mattresses, the media summarized two paths.
One is to sell smart mattresses as "candy" to provide users with a better sleep experience and meet the needs of a new generation of consumers for technology, comfort and entertainment.
For example, there are smart mattresses equipped with entertainment functions such as smart speakers and smart voices, trying to immerse users like "eating sugar".
In this regard, some media believe that how to dig deep into "big health+big data" and carry out data linkage with other smart home products will become an important part of the development of smart mattresses.
The other is to sell the smart mattress as a "medicine", really penetrate the user's psychology, solve the sleep problem, and "even create more new value in the sleep scene".
In this regard, Yao Jiqing, president of Mousse Group, has publicly stated: "In the world, 30% of people have sleep disorders. In China, the figure reached 38%. Among entrepreneurs in China, according to the survey, this figure has reached 50%. This is a big social problem. "
In Yao Jiqing's view, to achieve a great brand, "we need to understand the needs of the times and solve major social problems".
In fact, whether the smart mattress is regarded as "sugar" or "medicine", the fundamental question is whether the smart mattress can obtain a more convenient and effective intelligent experience and effectively help users achieve comfortable and stable sleep.
However, as pointed out by analysts, the problem of most smart mattresses at this stage lies in the insufficient development of sleep care and intelligent adjustment functions, which leads to the situation that smart mattress products are only monitored, and there is little or no planning.
For this reason, only by breaking this embarrassment can the consumption potential of smart mattresses be fully activated. Moreover, the core of smart mattresses, namely AI technology, still needs to evolve.
As the analyst predicted: "In the future, smart mattress products will gradually have the functions of independent learning and independent service."
In other words, only when the smart mattress has evolved to the level of self-learning and self-service, can we give timely and effective solutions to various situations in users' sleep, make a beautiful sleep and intelligent life become a reality, and the value of this industry can be maximized.
Of course, on the increasingly intelligent road, the future of smart mattresses does not belong exclusively to international "players", and domestic brands also have opportunities-if they can deepen their technology, focus on research and development, and narrow or even fill the price difference of about 90 times, they may be able to breed.
References:
1. Will you try a smart mattress with 90 times the difference in sleep economy? ",the new express
2. "Apple announced the patent of smart mattress to realize sensorless wake-up", Forward-looking Network
3. In this 90% gross profit market, Xiaomi is ready to "harvest", Geek Park.
4. "How do China brands go to the high end? The following is the reference answer, I look forward to it.
Today's topic: Would you choose a domestic smart mattress? Why?