How to calculate the conversion rate of Taobao transaction? Generally speaking, the conversion rate = (number of customers purchased/number of all visitors to the store) x 100%. That is, the conversion rate is ten, that is, the ratio of people who buy products to people who shop. The conversion rate is generally not particularly high, because if it is too high, it means that almost all people who enter the store have bought products. Do you think this is realistic? Obviously, this is unrealistic. Therefore, this conversion rate should be within a reasonable and acceptable range in order to win the trust of buyers, and buyers will not think that you are faking it.
How normal is the conversion rate of store transactions? Generally, the conversion rate is fixed at 3% ~ 5%, which means that there are always 3~5 people buying our products for every 100 people. Through these comparisons, we can see which store or Taobao store has better management effect, the high one can reach 5%, and the low one may be lower than 3%. In short, it is generally normal in this range, but if we make up the order.
How to improve the conversion rate of Taobao transactions? First: First of all, we must master the time law of product loading and unloading. Because the closer to the shelf, the higher the product flow and the higher the ranking. In order to ensure the effective flow of our products, we try to avoid the peak flow when putting new products on the shelves, and we can put the products that are about to be taken off the shelves in the window display position to detonate the overall flow of the store.
Second, good home page pictures and headlines are also key factors to attract consumers. The first page picture of the product should be creative, and the title should conform to the consumer's search habits. Try to choose high-flow hot words, design product details pages, try to choose high-definition pictures with harmonious colors, and try to use simple and clear language for details, so that consumers can instantly understand the characteristics of our products.
Third: In addition, you can also use the paid promotion and drainage tool Haitao Traffic to increase the collection and purchase of products and create momentum for products. At this time, we will do some preferential activities according to the actual situation of the store, such as full reduction, snap up, spike and so on. , first improve the product flow conversion, and then improve the volume conversion. For businesses with limited energy, it can save a lot of time and the cost is not high.
In real life, the quality of a store depends on the final conversion rate, and so does Taobao. Through the conversion rate, we can see the present situation of the store and its business model. So Taobao merchants must pay attention to this data.