According to the investigation and analysis of the application status of e-commerce, the application of e-commerce in China's industry, agriculture, trade circulation, transportation, finance, tourism, urban and rural consumption and other fields is expanding and the application level is improving, which is forming a development trend of deep integration with the real economy. With the increasingly active activities in cross-border electronic commerce, mobile e-commerce has become a bright spot. The proportion of online purchase and sales of large enterprises is increasing year by year, and the e-commerce of some enterprises is developing in the direction of integration and synergy with R&D, design, manufacturing and management. The popularity of e-commerce in small and medium-sized enterprises has increased rapidly. According to the E-commerce Industry Analysis and Market Research Report, the utilization rate of online trading and online marketing of small and medium-sized enterprises reached 42. 1% in 20/0. The online retail transaction volume is growing rapidly, with an average annual growth of 100.8% during the Eleventh Five-Year Plan period, accounting for an increasing proportion of the total retail sales of social consumer goods, which has become an important way to stimulate demand and optimize consumption structure. In the year of 20 10, the number of online retail users in China reached 1.6 1 billion, and the transaction volume reached 5 1.3 1 billion, accounting for 3.3% of the total retail sales of social consumer goods.

The market research report of e-commerce industry shows that during the Eleventh Five-Year Plan period, China's e-commerce maintained a good momentum of sustained and rapid development, with the total transaction volume increasing nearly 2.5 times and reaching about 4.5 trillion yuan in 20 10. The endogenous power and innovation ability of e-commerce development are increasing day by day, and it is entering a new stage of intensive innovation and rapid expansion.