Because now Taobao will use stroll to replace the former micro Tao position, through the grass to achieve the purpose of product promotion. "Shouting" has a more diversified function. Through the big data horizontal recommendation logic, to recommend to you the content you are interested in, through the content of the grass to the commodity diversion.

I. What is Taobao shopping?

Taobao is about to have a major revamp. The main board for the home page into a left and right slide recommendations and subscriptions.

The subscription section is, frankly, the former microtao section.

Now Taobao will replace the former Weitao with Shouting, which is similar to the current Xiaohongshu.

The purpose of product promotion is achieved by seeding, just to say that you can directly order the product.

Shopping this piece is still in the test, but currently found in the hands of the Amoy ask everyone to traffic surge, should be the traffic from this piece, the effect on the whole is very good.

Two, what are the benefits?

1, "shop around" the name of the intention to show, it is clear, Taobao wants you to stay here a little longer.

Even the icon it displays in the tabs is very youthful, a dynamic little man holding his phone and browsing left and right.

2, if you say guess your favorite is through the algorithm to improve the efficiency of matching people and goods, "subscription" is the merchants to operate their own land.

"Shopping" is through the participation of "people" to complete the technology and merchants are difficult to achieve the shopping "sense of discovery".

3. In the mobile era, it is difficult to put down the huge amount of content on the website on the size of a square inch of the cell phone, and it is necessary to rely on data and algorithms to display the goods, and to achieve efficient matching of people and goods.

Consumers enter the commercial field, more interested in selecting goods, but open the "shopping", you will feel here from the commodity transaction there is a small distance.

4. The double columns of information flow of "shopping" are all the pictures and short videos released by the people.

Some of the videos, underneath, carry links to goods, but currently more videos simply show cooking recipes, travel cards and other lifestyles, and have nothing to do with the goods deal.

5, "shopping" recommendation mechanism also has nothing to do with the conversion rate of goods.

The recommendation mechanism is based on the quality of the content, which includes both Taobao's content review standards and the interaction rate of a piece of content (factors such as likes, finish rates, and interaction rates).