Introduction to media convergence is as follows:

This time, we will mainly take you to learn about media convergence, media convergence is the trend of media development in recent years, and media convergence is gradually deepening under the impetus of various factors.

1. The concept of media convergence

Media convergence was first proposed in 1983 by American communication scholar, Professor Icher Soller-Poole of Massachusetts Institute of Technology, "Media convergence is the development trend of various media presenting multifunctional integration."

Professor Ding Baiquan of Nanjing University has also proposed a definition of media convergence, media convergence is the new media and other related factors contributed to the inter-media intersection in many aspects of the fusion state.

To date, there is no unified concept of media convergence

1. The narrow concept refers to the "fusion" of different media forms together, which will lead to a "qualitative change" and the formation of a new media form, such as e-magazines, blogs, news, etc.

The concept of media convergence has also been defined by Prof. Ding Boquan of Nanjing University. News, etc.;

2. Broadly speaking, "media convergence" includes the combination, convergence and even fusion of all media and their related elements, including not only the fusion of media forms, but also the fusion of media functions, means of communication, ownership, organizational structure and other elements; it not only includes the combination of all elements related to it, such as culture, institutions, technology, content, etc., but also includes the combination of all elements related to it, such as culture, technology, content, etc., but also includes the combination of all elements related to it, system, technology, content, etc., but also involves cross-border cooperation in multiple fields and industries of society.

3. Manifestations of Media Convergence

Based on our understanding and definition of media convergence above, we can further clarify the connotation and extension of media convergence, and summarize it into four levels, i.e., the convergence of media technology, the convergence of media business, the convergence of media ownership, and the convergence of media government regulation.

(I) Media Technology Integration

Technology integration supported by digitalization and network technology is the most essential point of all the connotations of the concept of "media integration", and is the basis of media integration, which can be divided into three aspects: integration of the information source, integration of the transmission channel, and integration of the receiving terminal. Multiple forms of media **** exist, technical barriers are broken.

eg: the two sessions of the report: 5G + VR + 4K

(2) media business integration

With the innovation and integration of media technology, all types of communication media in the behavior, goals and other business practices at the level of the intersection more and more frequently, which makes the media business is also gradually moving towards the convergence of the cross-media division of labor and collaboration of news gathering.

1. The development of convergent news: text, pictures, sound and video and other means of combining in print media, radio and television media, network media and other media platforms, the formation of multi-form, multi-drop, multi-angle news reporting system of a business model.

2. Inter-media cooperation and interaction strengthened - outbreak reporting, journalists "multi-talented"

(3) Media ownership fusion

Media ownership fusion, i.e., the centralization of ownership of different media in the process of fusion and merger, and the formation of a relatively large-scale media company on this basis. On this basis, a relatively large media group is formed, so as to fully integrate media resources, reduce media operating costs, enhance information dissemination efficiency, and create media overall and core competitiveness, in order to cope with the fierce competition in domestic and foreign media markets. The integration of ownership is the integration of media actors, is the highest level of the connotation of media integration.

eg: internal reorganization of media organizations, the integration of media - newspaper groups, radio and television stations

Hubei Yangtze River Cloud New Media Co.

(d) media government regulation integration

media government regulation integration in the process of media integration occupies an important position, it is an important external environment. It is one of the important external environments of media integration. Positive, media integration-oriented government regulation will help the smooth development of media integration. On the contrary, it will hinder the development of media convergence. The integration of media government regulation includes the integration of regulatory laws, the integration of regulatory institutions, and the integration of regulatory behavior.

Other Classification:5W+Communication Process

1.Communicators: information producers are diversified, "everyone is a reporter", and people use social media to disseminate information. pgc+ugc+ogc

2.Communication Content: rich content, diversified forms, pictures, audio and video; content production personalization, precise customization.

3. Dissemination platform | channel: news distribution multi-platform

4. Media | technology: a variety of forms of media coexist, technological barriers have been broken

5. Audience: two-way interaction of the news content production

3. Impact of media convergence

(a) media convergence of the advantages

1.

All media have their own strengths and weaknesses. After a certain degree of integration of specific media with the network, their inherent shortcomings have disappeared or reduced, and their inherent strengths have been highlighted or promoted;

2. To make the new media forms come into being

The media forms of today are richer than those of the past, which are conducive to the all-round presentation of social life, and to satisfy the audience's multicultural needs and modern lifestyles.

3. To release the energy of journalists to a greater extent

To get rid of some repetitive and simple work, to do more in-depth content.

4. Expanding the space for media innovation and news innovation

Some unprecedented news concepts and means of expression were born in the practice of media integration.

(2) The disadvantages of media integration

1. The business expertise of journalists is not emphasized

Media integration requires "journalists to be multi-talented". Journalists have to take care of a variety of subjects and texts at the same time, leaving journalists with no time and energy to spend on exploring subjects and deepening reports.

2. The individuality of news practitioners tends to weaken

A direct result of the emphasis on media convergence is that news reports are more reflective of ****ness, while individuality is missing.

eg: Central Kitchen Model

3. Neglect of the Humanistic Underpinnings of Communication Activities

Overemphasis on the role of communication technology to the extent that more attention is paid to the technical aspects than to the humanistic aspects is not desirable. (Large-scale activities for the media to a certain extent into a technical competition)

4. Media in the fierce competition in the market dislocation

Media convergence, so that the market already exists in the fierce competition between homogeneous media and heterogeneous media competition, adding new content or change the original way.

4. Suggestions for Media Convergence

(I) Concepts need to be changed

Traditional media into the network communication has been more than a decade of history, but the problem of doing new media with the mindset of running traditional media has not been fundamentally resolved. The change of communication concepts, strengthen the Internet thinking is a prerequisite for the construction of a new media group.

(2) The construction of regulations needs to be changed and improved

The laws, regulations, policies and disciplines that used to govern the traditional media are no longer suitable for the new media, and new problems will continue to emerge in the process of media convergence, which require a change in the thinking of the governing bodies to study and crack.

(C) institutional and institutional reforms need to be further deepened

Traditional media and emerging media integration, the reconstruction of the media organization, the re-engineering of production processes, although there have been many years of exploration, but with the technology and the media form of their own further changes, as well as further adjustments to the objectives of the media products, there is still a long way to go.

eg: irrational distribution of incentives, merger and integration between departments

(d) the correct handling of media operations and news content production relationship handling

adhere to the premise of social benefits, the pursuit of economic benefits.

eg: fake news

(E) increase financial investment, increase the development momentum

Media integration requires technology, talent, etc., which need funds to support, many traditional media, especially local media, integration of the lack of development, a large part of the reason for the lack of financial resources.

(F) news and communication personnel training and news practitioners to enhance the quality of ability

Only a comprehensive grasp of the basic knowledge and technology of a variety of media, while at the same time particularly good at a particular type of media business skills, in order to adapt to the requirements of modern news and communication