After defining the target customer segment, the next goal is to identify the product value to be provided to that segment. To do this, companies need to understand the different needs of consumers from multiple perspectives:

1. Combine data from different variables: geographic, demographic, psychological, behavioral, and needs studies to bring about meaningful and actionable profiles of target customer segment needs definition. meaningful and actionable profiles of the needs of target customer segments.

2. Conduct consumer research skillfully: questionnaires, interviews, home visits, organizing boot camps, and learning about the consumer's day-to-day life.

3, to understand in addition to the functional benefits of the product experience consumers need: unmet individual needs or unappreciated sense of psychological superiority, etc..

In order to bring better benefits to the enterprise through the target customer groups, the enterprise needs to understand the real needs of consumers in terms of their behaviors, attitudes, beliefs, purchasing power and other aspects:

1. Quantitative analysis: a basic overview of consumer behavior in the marketplace, for example, product testing, packaging testing, advertising copy testing and so on

2. Basic Consumer research: active understanding of basic consumer behavior in a category or product. For example, business categorization studies, brand equity surveys, habit and experience studies, and so on.

3, empirical consumer research: is an in-depth study of consumers, qualitative and quantitative research and consumer life associated with the analysis.