Roewe, formerly known as British Rover, can be said to be a car company with profound cultural heritage among British car brands. However, Roewe's logo design concept only comes from Rover, and it still adopts the general old technology application at the technical application level, but it prefers the British style at the design level. In fact, Shanghai Automobile Group did not acquire the Rover brand, so Roewe is actually an authentic independent brand, that is, a domestic car.
On February 15, 2022, China National Women's Football Team and SAIC Roewe announced that SAIC Roewe had officially become a senior partner of China Women's Football Team. The cooperation between the two sides is not only the cross-border cooperation between sports and automobiles, but also the belief that the national spirit drives the brand upward.
Brand culture:
Roewe's name is inspired by the honor of innovation. The brand name is a blend of Chinese and western, open and restrained, graceful and confident. The logo pattern fully embodies the classic and noble temperament, and the overall image combines Chinese and western, which contains the connotation of self-confidence. It fully explained the determination and confidence of Shanghai Auto to inherit the world's advanced technology and build a brand-new international brand in China, based on the belief of self-control and innovation.
The brand logo consists of two standing oriental lions. The lion is the king of all animals, which represents auspiciousness, majesty and solemnity in China culture. At the same time, it is also a symbol of the spirit of the king and the brave in western culture, and its towering standing represents the enterprise will to seek novelty and change, and to innovate and surpass. The double lion pattern shows the powerful bearing of honor, dignity and wisdom with intuitive artistic techniques. With intuitive artistic techniques, the double lion pattern shows the powerful bearing of nobility, dignity and wisdom.
The above contents refer to Baidu Encyclopedia-Roewe