For decades, the Internet+? Internet+ has transformed and influenced many industries. has transformed and influenced many industries, and the current e-commerce, Internet finance, online tourism, online movies, online real estate and other industries are all familiar to the public. The Internet+ has transformed and influenced many industries. The masterpiece. The following is my recommendation for you to organize about? Internet + tourism? classic case study, I hope to help you.
? Internet + tourism? The first example of the classic case study
July 15, 2015, is destined to be in the history of the development of Longmen Grottoes. In the afternoon of that day, ? Internet + Longmen? Wisdom scenic on-line operation opening ceremony was held in the Longmen Grottoes Dashimen Square.
Infinite creativity,? Internet + Longmen? s world is wonderful
From July 10, Tencent.com on July 15, the ? Internet+Longmen? On July 15, Tencent, Tencent news client to the global live broadcast of the ceremony process, 900 million QQ users around the world will *** with witnessed this historic moment.
According to Tencent and Longmen Grottoes cooperation ideas, the two sides will rely on Tencent's rich user resources, mature cloud computing capabilities and social platforms such as WeChat, QQ and other products, the full integration of the two sides of the advantageous resources, Tencent's Internet technology and resources and Longmen Grottoes industry organically connected to the ? Internet+? solution as a specific combination point, so that? Internet +?
Tencent's Internet technology and resources are connected to the Longmen Grottoes industry.
Tencent?
Tencent's Internet+Longmen? Cao Jie, product manager of the Tencent team, introduced that the Tencent team combined the characteristics of Longmen to propose creative ideas, give full play to the technical expertise, and customize the Internet+Longmen?
Specifically, ? Internet + Longmen? The first phase of the intelligent scenic area project, with Internet + ticketing, Internet + park, Internet + management, Internet + publicity four functional plates, with the help of the Internet means to realize the WeChat ticketing, WeChat into the garden, voice tour guide, online customer service and other functions, through the convenience, fun, interactive change, to bring tourists from the park before the park to the park out of the whole process of the wisdom of the experience.
In the Internet + ticketing, tourists can realize the independent purchase of electronic tickets through cell phones, including in the Longmen Grottoes official WeChat service number within the ticket, the scenic area entrance ticketing wall scanning tickets, in all kinds of publicity advertising and other media scanning tickets, etc.. In this way, visitors can avoid the pain of queuing up to buy tickets in the peak period, fast, convenient, while reducing the pressure of the scenic area of the ticket, you can kill two birds with one stone.
In terms of Internet + Park, visitors can experience three categories of ten products. Specifically include:
? By scanning code way through the gate, realize 3 seconds self-service fast entry, reduce the waiting time in line;
? By replying to the official WeChat service number of Longmen Grottoes with the digital code of the attraction, you can experience the corresponding audio explanation, text and picture description of the 64 attractions in the scenic area. This allows visitors to conveniently get information about the attractions they are seeing.
? Through the WeChat Shake function (turn on Bluetooth), visitors can experience the first phase of eight interactive experience projects to increase the fun during the tour.
First, in the green landscape on the south side of the Boulder Gate, shaking out the pine forest jigsaw puzzle small game, increasing the science knowledge of young visitors, but also increase the fun.
Second, under the Dragon Gate Bridge, shake out the interactive game? Measure which statue of Buddha with the most destiny? Visitors will upload their own photos to the background, through the comparison, the cell phone interface that will show the Longmen Grottoes, which statue of Buddha and his most destiny, tourists in the subsequent tour with a sense of mystery to find that the most Buddha's destiny of the statue of Buddha, but also can be shared to the circle of friends to share with friends and relatives.
Third, in Binyang North Cave, shake out the interactive game ? with scissor hand Buddha? Take a photo together. Binyang North Cave main Buddha? Scissor Hands? The main Buddha, crowned as ? The most adorable Buddha statue ever? It is the most adorable Buddha statue in the history of the world. Visitors can upload a photo with it to measure the? Cuteness Index?
This is the first time I've ever seen a Buddha in my life.
Fourth, in the Wanfo Cave, shaking out the experience of ?360? panoramic cave? For the sake of cultural relics protection considerations, Longmen Grottoes in many caves can not let all the tourists into the visit. Through the 360?experience panoramic cave in Wanfo Cave, you can see every corner of the cave very clearly, to make up for the regret that tourists can not touch the Buddha.
Fifth, in Fengxian Temple, shake out the interactive game ? Worship Rushena, on the heart incense? Fengxian Temple Lushena big Buddha niche is the most representative of the Longmen Grottoes niche, for heritage protection and safety considerations, tourists can not incense to pray for blessings.
In order to meet the wishes of tourists to pray for blessings, the Tencent side of the special design? The first time I saw the newest version of this article, I was able to see it on the website, and I was able to see it on the website as well. Interactive experience. Visitors enter the page, you can choose the type of blessing, and then select the content of the blessing or self-editing, can be displayed on the phone for friends and relatives to pray for the lighting of the three incense, tourists can send the content of the blessing to their WeChat friends, so that the other person thousands of miles away to feel the blessing of the blessing of the wishes. At the same time, the site screen will show visitors is a certain year, a certain date, the first few visitors on the incense.
It is reported that this is the country's first WeChat incense experience project, designed by Tencent specifically for the Longmen Grottoes.
Sixth, in Guyang Cave, shaking out the interactive experience? Longmen send you to pray for Wei Bei? Longmen twenty products is the representative of the WeiBei body, of which nineteen products in the Guyang Cave, for successive generations of calligraphers copying the boutique, with a unique charm to attract tourists at home and abroad. After visitors shake out the experience interface, they will receive a text and picture introduction about the twenty products of Longmen, after which they can write down their blessings to friends and relatives, and the backstage will automatically generate the Wei Bei Style and be sent to friends and relatives. In this way, it allows visitors to have a more intuitive knowledge of the twenty products of Longmen and WeiBei body.
Seven is in the Guyang Cave south to the diffuse water bridge between the shake out of the interactive game ? Longmen Grottoes Encyclopedia Knowledge Contest? After tourists visit the main attractions, the Longmen Grottoes has a preliminary overall understanding of the shake out of this interactive game, you can answer the question, test their understanding of the Longmen Grottoes, further increase the understanding of the Longmen Grottoes.
Eight is in the ritual Buddha platform, shake out the interactive experience? Heart Words Wish: Wish under the Rushena? In the face of Rushena ritual Buddha platform, the space is relatively empty, tourists through this page, you can look at 10 seconds with Rushena, and then speak aloud the wishes of the heart, through the voice of the way to share to distant friends and relatives, I believe that the latter will be touched to hear the wishes, and at the same time increase the interest in the tour of Longmen Grottoes.
In terms of Internet + management, two major functions can be realized.
One is the establishment of WeChat online customer service, real-time can maintain interactive communication with tourists, quickly and efficiently solve the tourists consulting, claims, help and other aspects of the matter, do not let a tourist in the Longmen aggrieved;
The second is the unified management of the wisdom of the Longmen platform. Through the continuous accumulation of big data of tourists, the use of background data analysis, according to the source of tourists, consumption habits, gender, age and other effective information, to carry out targeted tourism promotion, tourism services, etc., and gradually explore ? Longmen Grottoes+? s new service model.
In the Internet + publicity, Tencent said, will give full play to its own Internet strong publicity channels and influence of the advantages of the Tencent network, microblogging, microblogging, client and other means of 800 million QQ users, 600 million users of microblogging to carry out high-density three-dimensional publicity, shaping the new image of the Longmen Grottoes good brand.
For example, for this on-line activity, Tencent headquarters specially approved QQ pop-up window service to carry out high-specification publicity, live broadcast to the world in real time through Tencent, client, etc., and subsequently established a thematic business to systematically publicize and display the Longmen Grottoes.
After the online launch ceremony, the attending guests were excited as the first batch of experiencers, the whole experience of the Internet to bring Longmen a new travel experience. It's very interesting. The first time I saw this, it was a very good time for me to go back to the office. It's really convenient and fast. The Internet is very convenient, fast and easy to use. Creativity is good a sound of praise, full of praise for? Internet+Longmen? The smart scenic area of the affirmation and praise!
Longmen Grottoes management committee party secretary, management committee director Yu Ying said, in the integration of the wave of the Internet, in addition to the Millennium Buddha remains unchanged, all other things will gradually change. Longmen millennium culture by means of the Internet, to get a wider, more effective dissemination, so that tourists after visiting the Longmen Grottoes heart, thus further spreading the culture of Longmen.
? Today, we open the ? Internet + Longmen? A door, I hope to see the Internet to bring Longmen a new broad day. Yu Ying said.
Currently, the municipal party committee and municipal government of Luoyang put forward to the Chinese history and civilization inheritance and innovation as the core, accelerate the pace of cultural renaissance, enhance the cultural self-confidence, and take multiple measures to? revitalization? history, building the cultural demonstration area of the Central Plains Economic Zone, and enhancing the influence and reputation of the city of Luoyang. To? Internet + Longmen? Intelligent scenic area project construction, the provincial party committee, Luoyang Municipal Party Committee Secretary Chen Xuefeng, Luoyang Mayor Bao Changyong and other leaders, from the beginning to the end of the high degree of attention and cordial care, a strong impetus to the project implementation process.
On July 15, at the opening ceremony of the on-line operation, Chen Xuefeng spoke highly of the ? Internet + Longmen? The significance of the construction of intelligent scenic spots: First, Longmen Grottoes as a traditional historical and cultural scenic spots, through the integration with the Internet, the use of modern technology and information means, ? revitalization? Luoyang history, will bring tourists a new travel experience, in line with the new normal law of development of the tourism industry; Secondly, to? Internet+? As an opportunity, Longmen Park in the internal management, business process re-engineering, etc., to achieve the transformation and upgrading of the innovative management; Third, how the national tourism industry and the integration of the Internet, provides a reference to learn from the benchmarks and models; Fourth, to play a demonstration role in summarizing the replicable and scalable experience for the integration of other industries in Luoyang? Internet +?
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