Alain Crozier, Senior Vice President of Microsoft Corporation and Chairman and CEO of Microsoft Greater China, said: "At present, all walks of life in the world have accelerated the pace of digital transformation. China, as the first major market in the world to emerge from the epidemic and achieve remarkable growth, has demonstrated its outstanding scientific and technological innovation ability, tenacious vitality and toughness. From the rise of mixed office mode, the trend of all-round digitalization of products and services, to people's serious thinking about sustainable development and urgent need for upgrading digital skills, the new normal in the post-epidemic era has accelerated the digital transformation and opened up great opportunities for technological innovation. Microsoft has always firmly supported China's innovation and development. We will work together with the partner ecosystem to build innovation and business flexibility as a breakthrough and inject lasting kinetic energy into the accelerated development of digital transformation. "
As the core deployment of Microsoft's digital transformation strategy, Microsoft intelligent cloud Matrix is becoming more and more perfect. From the safe and reliable Microsoft Azure cloud service platform, the Microsoft 365 cloud productivity platform that fully supports remote collaboration, the Dynamics 365 intelligent business application platform that integrates modern business processes, the Power Platform low-code application development platform that allows rapid development at your fingertips, the world's largest open source community GitHub, the LinkedIn workplace social platform that serves the whole world, and the ever-growing Microsoft intelligent cloud Matrix, we provide the most complete technology chain and ecological services for customers, partners and developers around the world. Microsoft intelligent cloud Matrix has taken root and integrated development in China market through its operating partner Century Internet. It can not only provide customers with highly consistent authentication, security, management and compliance guarantee, but also open all links from the Internet of Things, edge devices to data intelligence, from the operation and maintenance of hybrid cloud infrastructure to business application development, and accelerate the innovative development of digital transformation with the concerted efforts of the whole platform.
Facing the new normal of the post-epidemic era, the digital transformation of enterprises presents a series of new trends, including the rapid growth of demand for hybrid cloud and edge computing data services, the widespread popularization of remote collaborative mixed office, the accelerated digitalization of enterprise business models, and the rapid update iteration of online and offline business processes. In order to meet these needs, Microsoft intelligent cloud Matrix has launched a series of new services and functions.
Among them, Microsoft Azure has launched some products and services related to column data, such as safe and reliable Azure Data Box devices; The SQL data engine is brought to the Azure SQL Edge IOT gateway and edge devices. Azure Databricks, a collaborative analysis service based on Apache Spark; And Azure Synapse Analytics, which combines enterprise data warehouse with big data analysis to import, prepare, manage and serve data in a unified way, helping enterprise customers unlock data insights and build artificial intelligence solutions.
As the epitome of Microsoft productivity platform, Microsoft Defender, Cloud Security Situation Management, Compliance Center and Azure Sentinel in Microsoft 365 have all been enhanced; Microsoft team has added a number of functions, such as same frame mode and custom layout, and deeply integrated the low-code development platform of artificial intelligence and Power platform; Most importantly, the Enterprise Mobility and Security Suite (EMS) operated by Century Internet will be officially launched in China market, providing customers with the world's leading one-stop mobile devices and enterprise security.
Dynamics 365 released the first brand-new omni-channel customer service solution for intelligent voice service, and the project operation service was officially commercialized.
Power platform adds a series of low-code development functions and services for service professional developers; Launch the Power Automate desktop; Used to create an RPA robot automation process; The UI Flow function based on RPA will also be officially launched in China market, and the original manual business processes in local and cloud applications will be fully automated and upgraded with end-to-end business process automation.
The epidemic has significantly accelerated the process of digital transformation in all walks of life around the world. It is becoming the common choice of global commercial enterprises to actively embrace technological innovation and establish business adaptability to flexibly respond to external changes and challenges. The China market has always been at the forefront of leading world changes. A six-month study conducted by IDC and Microsoft for the Asia-Pacific market [1] shows that since the outbreak of the epidemic, 63% of China enterprises have accelerated the process of innovation and digitalization, so as to enhance the motivation of enterprise recovery and business resilience. In the past six months, the innovation culture of China enterprises has increased by 65,438+09%, which is significantly higher than the average growth of the Asia-Pacific market (65,438+065,438+0%).
Under the new normal, more and more enterprises have put forward the urgent need to accelerate the digital transformation, which has brought broad development opportunities for the Microsoft partner ecosystem. Microsoft has nearly 65,438+07,000 partners in China market, who have their own expertise in different industries and fields. They are the key cornerstones for Microsoft technology to take root in the China market and always ensure the provision of first-class quality technical services. In order to help partners lock in their core competitiveness and calmly cope with potential risks and challenges, * * * With the help of current development opportunities, Microsoft has launched the "2020 Industry Deep Cultivation Upgrade Plan", which fully supports the business development of partners from the dimensions of co-construction, market landing, capacity improvement and joint sales, and realizes the transformation and upgrading of the overall business model. For manufacturing, retail, health care, education and other key industries. Microsoft fully supports partners with successful practical experience to create "industry priority solutions" and provide reproducible solutions for the most prominent problems and application scenarios in the industry. Focusing on popular application fields such as cloud infrastructure and operation and maintenance management, modern productivity and security, business application development, data and artificial intelligence, Microsoft provides partners with a large number of technical training and technical certification services, including weekly cloud training days, monthly hacking activities, quarterly technical training camps, and hundreds of hours of platform and community learning opportunities for each partner.
The "2020 Industry Deep Cultivation and Upgrading Plan" fully supports and guides partners to continuously improve their technological advantages and business capabilities, and promotes the transformation and upgrading of business models by building and upgrading their innovation capabilities and business resilience. Microsoft hopes that this plan can really help partners achieve 2 to 5 times revenue growth in the future. In order to promote the transformation of partners to cloud solutions, Microsoft has effectively increased the incentive ratio of cloud service partners, and will provide development incentives to partners around the world and China, reaching $85 million.
Microsoft has been rooted in China for nearly 30 years, and has been actively participating in and fully supporting the innovation and development of China. Microsoft 1992 set up Beijing representative office, 1995 set up Microsoft (China) Company, 1998 set up Microsoft China Research Institute, the predecessor of Microsoft Asia Research Institute, and 20 1 1 set up Microsoft Internet Engineering Institute for Asia. From focusing on products, services and market sales at first, to leading global scientific and technological innovation based on China, and then to transforming global cutting-edge scientific research breakthroughs into successful products and industry solutions, Microsoft has continuously improved its strategic planning in China, and gradually realized its business blueprint covering all aspects of Industry-University-Research's business.
With the rise of digital transformation led by innovative technologies such as cloud computing, big data and artificial intelligence, Microsoft has successfully transformed into a cloud computing and productivity company. In this process, the innovation cooperation between Microsoft and China has also become more comprehensive and diverse. In the past five years, Microsoft has provided technical support to more than 1200 early and mid-term start-ups through a series of innovation acceleration platforms. In the past 12 months alone, more than 600 enterprises have relied on Microsoft's cloud computing and artificial intelligence Internet of Things technology to promote technological innovation. All startups supported by Microsoft have received more than $2 billion in venture capital, with a total valuation of more than $3 billion.
The cooperation between Microsoft and Shanghai is the epitome of Microsoft's continuous participation in and promotion of technological innovation, industrial cooperation, innovation and entrepreneurship in China. In 20 10, Microsoft established Microsoft China Cloud Computing Innovation Center in Zizhu Microsoft Park, which opened the China blueprint of Microsoft intelligent cloud. In 20 14, Microsoft intelligent cloud Azure and Office 365 operated by Century Internet were officially commercialized in Shanghai, becoming the first international public cloud officially commercialized in China. 20/kloc-in September, 2006, Microsoft's "Cloud and Mobile Technology Incubation Plan"-Xuhui Shuangchuang Community Cloud and Mobile Application Incubation Base-was officially put into operation, attracting 138 start-ups to settle in, holding more than 70 large and medium-sized activities, providing more than 1500 hours of training, and the valuation of incubating enterprises increased by 284%. 20 17, 1 month, Microsoft Accelerator landed in Shanghai, and 82 companies accelerated their landing, with a total valuation exceeding1000 billion yuan, and more than 93% of the companies obtained the next round of financing; 20 18, Microsoft Asia Research Institute (Shanghai) and Microsoft-Yidian Artificial Intelligence Innovation Institute settled in Xuhui District. At present, Asia Research Institute (Shanghai) has set up research teams such as Artificial Intelligence and Machine Learning Group, Computer Systems Group, Innovation Engineering Group and Academic Cooperation Department to actively serve technological innovation in financial and medical industries. Innovation Institute participated in the establishment of Shanghai Artificial Intelligence Development Alliance/Shanghai Artificial Intelligence Industry Association, and in 20 19, Microsoft's world's largest artificial intelligence and Internet of Things laboratory was officially opened in Pudong. Over the past year, more than 400 enterprises have been docked. Now, 90 companies including KPMG have completed the third phase of empowerment, with 45 output results. At present, the fourth phase of enterprises is in hot recruitment.
Since the outbreak of the epidemic, Microsoft has implemented a mixed office mode of home office and remote collaboration in China. The normal operation of Microsoft's business has not stagnated because of the epidemic, but has been developing in an orderly and sustainable manner. In the past few months, Microsoft has recruited nearly 500 new employees in Shanghai alone. In 20021year, Microsoft plans to add 1500 recruitment positions in China market to meet the needs of sustainable business development in the future.
At the site of this China International Import Expo, Microsoft set up an on-site exhibition area with the theme of "technology empowerment" in Hall 4. 1, focusing on innovative fields such as intelligent manufacturing, intelligent education, intelligent medical care, intelligent retail, intelligent transportation and intelligent space, showing the latest solutions and application scenarios created by Microsoft and its partners, and helping China enterprises to innovate, start businesses and go global. These include:
As a leading enterprise in the field of environmental governance and restoration in China, Cao Meng, a partner of Microsoft and an alumnus of Kung Fu International Incubator, is good at protecting and restoring forest and grassland vegetation through scientific planning according to local conditions. With the help of the Internet of Things, data analysis services and Power BI of Microsoft intelligent cloud Azure, the poverty alleviation and environmental protection solution developed by Cao Meng for Inner Mongolia has successfully restored 530 hectares of dry grassland, which can support the production and life of more than 300 herders every year, increasing the income of each household by several thousand yuan.
Aiming at the characteristics of complex operation, complex working environment, high equipment value and high requirements for safety production and operators, Jiaxun Guangyuan built a heavy machinery operation training platform based on the mixed reality technology of Microsoft HoloLens 2. The platform combines digital virtual simulation with physical control, which provides a high-fidelity simulation experience for the operation training and assessment of heavy machinery. It can help students master the operation process skillfully, identify the operation risks, simulate the possible risks under safety conditions, and comprehensively improve the technical level and risk prevention awareness of operators.
InnerEye project applies advanced machine learning methods to automatic segmentation and quantitative analysis of three-dimensional medical images. This image AI technology helps to improve the efficiency of clinical diagnosis, and can also assist doctors to achieve accurate treatment to improve the prognosis of patients. The goal of this project is to make artificial intelligence widely used in medical image analysis, and let research institutions, hospitals, life science organizations and medical service providers build their own artificial intelligence models of medical images by using Microsoft Azure cloud platform.
Based on the professional knowledge and research experience in the fields of computational biology and data analysis, Microsoft Research Asia has established a COVID-19 data analysis website, Coronavirus Pneumonia Insight (covid.msra.cn), so that people can see the global transmission characteristics of the virus, virological analysis results and the latest research hotspots at a glance. The "transmission and intervention model" provided by it shows the potential impact of isolation measures and changes in medical capabilities on virus transmission in an interactive way, which is of great reference significance for preventing the virus from coming back and erupting again.
Golden Medical uses Microsoft HoloLens and its mixed reality technology to develop MR medical education solutions, MR medical clinical solutions, MR remote collaboration solutions, and MR surgical navigation solutions to achieve accurate navigation of medical equipment and implants and improve surgical safety and effectiveness. In an artificial total hip replacement operation conducted by Professor Hu Yihe from the Department of Orthopedics, Xiangya Hospital, Central South University, Professor Zhong Da generated a holographic model of the patient's skin, bones, nerves and blood vessels in advance, and then fitted the holographic model to the lesion by wearing HoloLens, which enabled the surgeon to have a pair of "perspective eyes" during the operation, accurately avoiding the patients' blood vessels and nerves, and greatly reducing the amount of bleeding and the risk of operation.
China, as the first major global market to get out of the shadow of the epidemic and gradually realize recovery and growth, has become a successful example of promoting enterprise transformation and development, business innovation and upgrading, and economic recovery and development through scientific and technological innovation. Microsoft hopes to give full play to its superior resources and contribute to the accelerated innovation of digital transformation together with the partner ecosystem.