What is Advertising Art Design is introduced as follows:
Advertising Art Design is a specialized major in China's general institutions of higher learning.
The specialty cultivates moral, intellectual, physical and aesthetic all-round development, systematic mastery of the basic theories, skills and methods of this discipline, solid foundation, broad knowledge, high professional quality, can be engaged in enterprise and public institutions, colleges and universities, scientific research units, professional advertising and design units in advertising creativity, digital art design and production, animation design, web page design, advertising photography, corporate image planning, exhibition design, etc., to meet the needs of the times. The course is designed to meet the needs of the times for senior digital art designers.
Course System: Introduction to Advertising, Advertising Copywriting, Photoshop, 3D Animation Design, Webpage Design, Consumer Behavior and Marketing Strategies, Poster Design, POP Advertising Design, Packaging Design, Advertising Planning and Creativity and Practical Training, 3D Curriculum Design, Basic Advertising Training.
Employment Direction: Media Enterprises: Advertising Design and Production, Graphic Image Processing, Advertising Planning and Design, Digital Image Processing, Packaging and Decoration Design, and Corporate Publicity Planning.
Graduates majoring in advertising art and design can be engaged in the careers of advertising designers, creative directors, art directors, visual designers, brand planners and so on. They can engage in advertising creation, brand promotion, marketing and other related work in various fields such as advertising agencies, design organizations, media companies, enterprises and institutions.
At the same time, with the development of the Internet and digital media, graduates of the Advertising Art and Design program can also engage in design work in emerging fields such as online advertising, mobile advertising and social media advertising.
With the continuous progress of science and technology and the development of society, advertising art design is also evolving and innovating. The future of advertising art design will be more human-centered, pursuing personalized and emotional communication.
At the same time, with the application of big data and artificial intelligence, advertising art design will also be combined with science and technology to promote the innovation of advertising creativity and communication methods. Advertising Art and Design is a discipline that combines art design and advertising theory through art design, aiming to cultivate students with creativity, design ability and communication ability of professionals.
Students need to learn the principles of advertising design, graphic design, color design, text design and other content, and through practical training to improve their design level and creative ability. Graduates of Advertising Art and Design can be engaged in advertising design, creative director, brand planning and other careers.