AI Watch Market is our new car market analysis column, relying on the massive and accurate big data of the automotive home, justified, professional and objective analysis of hot models, market trends and other hotspots, to bring you a quick grasp of the car market. The 117th issue brings you the interpretation of the new Baojun RS-3 product competitiveness.
I. Competitor pattern
The number of mutual comparisons between different car series in the big data of AutoNavi can well reflect the competitive relationship between car series in users' mind. According to the model comparison data on AutoNavi, among the car series that are compared with Song Pro new energy, the competitors that ranked Top?3 in terms of the number of comparisons are Tang new energy, Rongwei RX5 new energy, and Qin Pro new energy, which we regard as the core competitors of Song Pro new energy. It can be seen that for Song Pro new energy, Tang new energy has the most intense competition for its users. So, who has the highest user heat in the circle of competitors? In October of this year, the competitor circle under the single user (refers to a model to leave inquiries, test drive and other information or call the 400 phone number of independent users) the highest number of Tang new energy, the highest user heat;? The lowest number of users placing orders was for the RX5 new energy, which needs to improve dealer activity and provide more attractive quotes to promote potential customers to place orders;? Song Pro new energy order the fastest growing users, user heat to achieve a significant rise? How about the actual sales conversion effect after the user orders? In October this year, the highest market share of sales in the competitor circle was Tang new energy, with a share of 60.4%. Compared with last month, the fastest growing market share is the RX5 new energy, the share of the competitor circle increased by 7.9 percentage points; Qin Pro new energy's share of the competitor circle decreased by 6.5 percentage points, for the share of the largest decline in the car system. In addition, from the long-term trend, in the past 12 months, Tang new energy, Rongwei RX5 new energy competitor circle market share is gradually rising trend, and continue to grab more market share, its average increase in the past 12 months were 2.96%, 1.38%; and Song Pro new energy, Qin Pro new energy competitor circle share into the downward channel, its average decline in the past 12 months was 3.53%, 0.82%.Two, user distribution
From the user order data, Song Pro new energy and its competitors users are mainly concentrated in North China and East China. Song Pro new energy users Top 3 provinces are Beijing, Guangdong, Shanghai, Top 3 cities are Beijing, Shanghai, Shenzhen; Tang new energy users Top 3 provinces are Guangdong, Shanghai, Beijing, Top 3 cities are Shanghai, Beijing, Shenzhen; Rongwei RX5 new energy users Top 3 provinces are Shanghai, Guangdong, Zhejiang, Top 3 cities are Shanghai, Shenzhen, Guangzhou. Top 3 cities are Shanghai, Shenzhen and Guangzhou; Top 3 provinces are Beijing, Guangdong and Shanghai, and Top 3 cities are Beijing, Shanghai and Shenzhen. Song Pro new energy and its competitors users from Shanghai, Guangdong, Beijing and other provinces the most. Competitor circle of each car line in Shanghai, Shenzhen, Beijing and other cities in the most intense market competition.Three, owner evaluation
In the competitor circle, this year's market sales ranked No. 4 Song Pro new energy, the overall user word of mouth rating of 4.57, the highest overall rating in the competitor circle, where the market sales deviated from the user's word of mouth. From the user evaluation point of view, Song Pro new energy in terms of appearance, space user evaluation is better, but the interior, comfort needs to be improved. Qin Pro new energy has an overall IWOM rating of 4.55, ranking second in the overall IWOM rating. Compared with Song Pro new energy, the difference in the overall IWOM rating is not big, and it is favored by users in terms of appearance and power, but it is generally rated in terms of comfort and interior, so it is expected to gain more users if it is upgraded in these aspects. Tang new energy user reputation ranked third, in terms of fuel consumption, interior has a certain disadvantage, need to be improved to improve user satisfaction. RX5 new energy user rating is the lowest, on the fuel consumption, comfort users have more dissatisfaction, need to optimize the product to meet user needs, enhance product competitiveness.Four, summary
Comprehensive view, Song Pro new energy in its core competitors circle, market sales fell sharply, the number of intended users further growth, user reputation is better, the overall competitiveness of the future in the interior, comfort efforts to improve, is expected to further strengthen product competitiveness, to attract more user recognition. (Article/Automotive House? Counting the industry)