The first step: establish/cooperate with community supermarket

Establish/cooperate with supermarkets in densely populated neighborhoods, about 2,000-4,000 single items, 100-200 square meters, and operating common fresh food commodities (including pork, vegetables, and fruits, but complex commodities such as live poultry and fish are not operated by the stores).

Community supermarkets sell at the same price as the market price, while the membership price of most goods is very low.

Second step: online community fresh O2O platform debris shopping

The project entity supermarkets and traditional supermarkets are different, is not a self-sustaining entity, but a guide tool to guide consumers to shop online, to the neighboring merchants to spend to the points. Customers can shop on the community fresh O2O platform, community fresh O2O platform contains store display of 2000-4000 goods, but also contains tens of thousands of goods in the warehouse. Fragmented shopping is based on extremely low distribution costs, warehouse to store centralized distribution (online shopping orders into the convenience store replenishment system).

? The third step community fresh merchants cooperation

Invite the community around the merchants stationed in/cooperation community fresh O2O platform, consumers to the merchant consumption, can get points. The merchants are divided into three categories, one is the physical category, such as fast food restaurants, florists, pharmacies and so on. The second is the consumption category, such as beauty, dry cleaning, massage parlor, etc., and the third is the service category, such as housekeeping, locksmith, car rental, etc..

Consumers can view the information of nearby merchants on their cell phones, distance, discounts, services and evaluation, which can help merchants to promote, especially the third type of service merchants, such as housekeeping locks rental car, etc., not only to help merchants to save promotional costs, but also to help customers to choose safe and reliable merchants. In addition, the APP can also realize the CRM function for the resident merchants.

The fourth step? Community Fresh O2O platform project optimization

Partnership system: the so-called partner is a one-to-one relationship, an area of the order can only be delivered by a partner, this area of the customer all the problems are solved by the partner to follow up, the partner's earnings by the responsible area performance, so as to stimulate the partner to provide customers with perfect service.

Big data application: the supermarket is newly opened to promote the stage, the member price is more affordable, with the increase in customers, stationed/co-operative merchants increase, online community fresh O2O platform sales increase. Will be appropriate to enhance the store membership price, the magnitude of the enhancement and a number of factors related to the need to find the optimal point in practice and data analysis.

Community fresh food O2O platform debris shopping on the cell phone screen, so fast, accurate recommendation is very important. For example, if a customer searches for soy sauce, the system automatically recommends the ones that the customer has purchased or is most likely to purchase, helping the customer save time.

Other optimization points: the community fresh O2O platform can add a function similar to Alipay Sonic payment, without the need to go online, you can use the community fresh O2O platform payment and points. For merchants who are stationed/cooperating with the community fresh O2O platform, there is also no need to add equipment, and all functions can be realized by opening the community fresh O2O platform.