With the continuous development of science and technology, we have entered the era of big data, can easily find the answers to the questions they want, but their privacy is also easy to be leaked, for example, when we shop Taobao, when we search for a class of commodities, then Taobao will frequently recommend similar goods to you, this is the effect of big data, he will be based on the data you search for, and then recommend similar to you. data, and then recommend similar to you, this situation many people should have met, this is their own information is understood by the business after the problem, some people will feel that this recommendation is very humane, but some people will also feel that this is very annoying, as if they do what will be speculated by others.

And with technology becoming more and more prevalent, many people are also facing the problem that big data will kill, for example, the same group, members than non-members of the delivery fee to be higher, and in the purchase of many things, non-members do have the corresponding discounts, members did not, the price is still higher than the price of non-members a lot, and slowly began to question the existence of this problem. This problem exists, we started to buy members here, we hope to be able to buy goods when the corresponding discount, but now buy a member of the higher than the price of non-members, then open the membership on the loss of significance.

A netizen reflected this situation to the platform, and the platform to give out the reply is because of network delays, so it leads to such a price difference, but it is clear that the platform is just fooling people, because the netizen also said that it is in a week of frequent attempts are such a statement, if it is the network of the reason then, this statement is certainly not work, the difference is that the members and the non-members, and now more and more of the members and the non-members. Non-members, there are now more and more people found such a situation and complain, and according to media interviews, the China Consumers Association received more and more cases about reporting big data to kill maturity.

This phenomenon means that businesses have very clear information about consumers, so they will recommend specific goods to specific consumers, and such big data is summarized through the collection of apps on cell phones, which means that these apps can easily expose our information, including the ability to eavesdrop on our chats with others, according to professionals looking for more, businesses are looking for more and more information on consumers through our search and browsing records, including purchases. According to professionals, the business is through our search and browsing records, including purchase records, he will be mirrored, for our preferences to carry out a survey, and then will recommend the appropriate goods. The situation is because the data show that the old customers, so the merchants will want to attract more customers, for new customers will have the corresponding discounts, but not for the old customers.