The value of data is huge, and institutions and enterprises are actively deployed.
Whoever can dig out valuable information from massive data and apply it will win the development opportunity, so big data has great value. For example, with the help of big data, businesses can accurately analyze customers' consumption habits, preferences and potentials. So as to lock in users, conduct accurate marketing and improve operational efficiency.
In this regard, Liu Dan, who is engaged in the development of smart medical products in a software company, is deeply touched. The products produced by the company provide health advice to users by analyzing the collected data. With the help of big data, the products are more advanced, the services provided are better and they sell better.
The value of big data is huge, relevant institutions and enterprises are actively deploying to seize the commanding heights of development, and the big data industry is growing. According to the White Paper on China's Big Data Transaction in 20 15 released by Guiyang Big Data Exchange, the size of China's big data market reached 76.7 billion yuan in 20 14, and it is expected to exceed 800 billion yuan by 2020.
In order to promote the development of big data industry, the State Council recently issued the Action Plan for Promoting Big Data Development (hereinafter referred to as the Plan). "The big data industry has ushered in a major development opportunity." Wu, an academician of China Academy of Engineering, believes that the accelerated development of big data industry will bring greater fission effect. "In the era of' great wisdom and cloud shift' (big data, intelligence, cloud computing and mobile Internet), the analysis and mining of big data will help the mobile Internet to go deeper, make software and hardware more intelligent, and drive the industrial Internet and industry from big to strong." He Hezhen said.
Strengthen interconnection, open sharing and break the data island.
However, as an emerging industry, the big data industry still faces many constraints to achieve great development, and data islands bear the brunt.
One of the important reasons why big data is of great value is that it covers data information related to many aspects. Therefore, data interconnection is extremely important. However, in reality, because the data are scattered in different enterprises, departments and other collection subjects, it is not open enough, the degree of data electronization and collection is also quite different, and there are many data islands, so it is difficult to make an objective and accurate analysis.
The enterprises and institutions interviewed by reporters have reported that the physical isolation of data in reality has become an important factor hindering the large-scale application of big data. Liu Dan told reporters that although the company's products can help users to record physiological data such as blood pressure and blood sugar in real time, and can also give health advice with the help of big data analysis in the background, due to the lack of customer consultation information, the advice given by the software is sometimes not very reliable, and it is difficult for medical institutions to make the consultation data public.
To this end, the Outline points out that it is necessary to strengthen the interconnection and openness of public data, accelerate the integration of government information platforms, eliminate information islands, and promote the opening of data resources to the society. These top-level designs that break the data island are expected to activate the development potential of the big data industry and make it a powerful new engine for economic growth.
Improve the legal system and accountability mechanism, and effectively strengthen the protection of information privacy.
Just like the two sides of a coin, we should pay attention to privacy protection while promoting the openness and enjoyment of data.
In the information age, it is inevitable for the public to sacrifice personal information to gain some convenience, and some of them are even unconscious. For example, as long as you browse the e-shopping website, your identity, preferences and other information will be known. In daily life, almost all people are "data contributors".
"The application of big data is a double-edged sword." Wu Shuo, "Therefore, we should pay great attention to protecting personal data and information to prevent them from being illegally used."
However, China's current laws and regulations on personal information privacy protection are not perfect. For example, the crime of illegally providing citizens' personal information in criminal law does not include information leakage caused by negligence or network loopholes, and some people can easily escape accountability.
According to industry experts, it is necessary to formulate basic laws related to the collection, use and protection of personal privacy and government confidential data to eliminate people's concerns. Liu Dan believes that the law should stipulate that commercial organizations should first explain the purpose of collecting user data to users and strictly limit the scope of use. At the same time, it is necessary to establish and improve the accountability mechanism for information security leakage, forcing the responsible subject to effectively strengthen protection.
Experts particularly emphasized that the government and public institutions have stored a large amount of valuable and sensitive data and information. Before the disclosure, it is necessary to formulate a special information and data disclosure law, clarify the conditions, norms and guarantees of data disclosure, and control risks to the maximum extent.
The above is the great development of big data that Bian Xiao shared for you. There are still several hurdles to be overcome. For more information, you can pay attention to the global ivy and share more dry goods.