Advanced training course on marketing management

Course details:

1. Training background

Marketing is the main artery of the enterprise, how to use it Appropriate ways and means to integrate various resources? How to develop a correct and effective overall marketing strategy? How to deal with huge changes in the market environment? How to develop channels and control terminals? How to quickly respond to customer needs? Transforming it into direct economic benefits is the most serious problem faced by every enterprise.

This course starts from marketing operation practice, new marketing trends, and new marketing concepts, and is based on improving corporate marketing management processes, improving corporate marketing comprehensive operational capabilities, and enhancing the overall competitiveness of the company, thereby providing your Enterprises present golden keys to marketing operations.

2. Training content

(1) Strategic marketing and marketing innovation

Market structure and competitor analysis; the connotation of strategic marketing; strategic marketing and decision-making; Traditional sources of competitive advantage; strategic marketing planning;

Theoretical structure of marketing management; innovation of business philosophy; marketing transformation; marketing strategy selection;

Establishing modern marketing concepts as the core ; New marketing; management innovation; marketing innovation;

(2) Key customer sales strategy and customer relationship management

Analysis of key customer needs; Correct classification of key customers plays a role in procurement role; innovation in marketing methods for major customers; analysis of purchasing behavior of major customers; competitive strategies; eight weapons to improve sales performance;

The concept of customer relationship management; the content of customer relationship management; the key points of customer relationship management ; Guarantee of customer relationship management;

The definition of high-quality customer service; service classification; five elements for measuring customer service; seven standards for procedures; ten key points for developing customer relationships; steps for high-quality customer management ;

(3) High-efficiency marketing and sales management

Competition-oriented market allocation management

How to organize and manage marketing activities

Marketing channel construction and management

3. Lecture expert

Zhuang Zhimin, Haier marketing execution and research expert, Chinese enterprise practitioner A marketing expert, he has been engaged in marketing work for more than 10 years and has been engaged in front-line marketing work for a long time. He once served as the head of marketing planning in many well-known large enterprise groups such as Haier Group. Has practical experience in product sales, market research, product promotion, event planning, product planning, marketing training, etc. Invited to provide marketing consultation, training and diagnosis for nearly 100 companies such as MOTOROLA, Shanghai General Motors, Robust, China Life, Thomson Electronics, Beijing Foton Motor, Zhengzhou Yutong Bus, etc.; successively for Xi'an Jiaotong University School of Management, Beijing Institute of Technology He has been invited to teach marketing courses by many famous universities such as Shandong University and Shandong University; and he has served as a senior marketing consultant for more than ten consulting companies.

IV. Training objects

1. Chairman, general manager, marketing director and vice president of marketing

2. Branch managers, regional managers; brand Director, Marketing Director, Sales Manager

5. Time Arrangement and Registration Location

October 27th to October 30th Location: Jinan City

October From the 30th to November 2nd Location: Chongqing City

Registration location: The conference affairs team will notify the registration location and bus by fax one week before the start of each month according to the registration receipt form returned by each unit. Routes and precautions, etc.

6. Fees and registration methods

1. Fees: Participants need to pay a tuition fee of 980 yuan. If they need room and board, the conference affairs team will arrange it at their own expense.

Lecturer introduction:

Zhuang Zhimin

Zhuang Zhimin is an expert in Haier marketing execution and research, a master of practical marketing in Chinese enterprises, and has been engaged in marketing work for more than 10 years. Frontline marketing work. He once served as the head of marketing planning in many well-known large enterprise groups such as Haier Group. Has practical experience in product sales, market research, product promotion, event planning, product planning, marketing training, etc. Invited to provide marketing consultation, training and diagnosis for nearly 100 companies such as MOTOROLA, Shanghai General Motors, Robust, China Life, Thomson Electronics, Beijing Foton Motor, Zhengzhou Yutong Bus, etc.; successively for Xi'an Jiaotong University School of Management, Beijing Institute of Technology He has been invited to teach marketing courses by many famous universities such as Shandong University and Shandong University; and he has served as a senior marketing consultant for more than ten consulting companies.