Share the case of Huawei's Cloud Brain: a big data application to help beer makers sell beer better
WeissBeerger, an Israeli startup, has developed a software application called Beverage Analytic, which is specifically designed for the draft beer sales market. WeissBeerger is an Israeli startup whose core product is a software application called Beverage Analytic, designed specifically for the draft beer sales market, which helps beer makers to be more flexible in perceiving the market and increase revenue by monitoring draft beer sales in bars.
Beverage Analytic's monitoring of draft beer sales starts with a sensor and a mobile WiFi sized "box" that receives the information. The sensor and the keg are interconnected so that data on draft beer sales at each store can be monitored in real-time and sent back to the back office via the box. In addition to the basic sales volume, the temperature of the draft beer is also collected as an important piece of information, as it does have an effect on the taste of the draft beer and therefore the taste of the beverage. After the data is collected, Beverage Analytic provides the client with real-time data visualization and analysis results.
For brewers, the advantages of Beverage Analytic are:
Volume monitoring and analysis, WeissBeerger will build a model of draft beer consumption by region, or even specific to a single bar, based on data such as sales volume, different time points, and regions.
Dynamic marketing suggestions, due to the different consumption habits of consumers in each region, one-size-fits-all promotions cannot achieve the effect of 1+1=2. If you carry out targeted marketing programs based on the results of the Beverage Analytic analysis in different regions, in addition to saving costs (in areas with good sales and mature markets, the promotional efforts do not need to be very large), the marketing effect can also play a role in the development of the market, as well as in the development of a new marketing strategy. In addition to cost savings (not necessary to promote heavily in areas with good volume and mature markets), the marketing effect can also be 1+1 >2.
The whole process of quality control. As mentioned above, if the temperature changes drastically due to improper storage, the quality of draft beer will also change. With the help of "box" sensors, manufacturers can further extend the quality control of draft beer products to the sales side, realizing the whole-process management and guaranteeing the stability of the beer's flavor.