Nanjing Hantian Big Data Technology Hotel combined with its own characteristics relying on the hotel around the Fuzimiao, Qinhuai River, Wuyi Alley and other strong humanistic tourist attractions, from October 1 to October 5, launched a unique music festival activities to enhance the rate of arrival, and invited Han Zhenzhen, Wang Pan, Gengshi Han, Fufu, Zero Point, the Lost Front Alliance, and other music stars to perform. The festival also invited Han Zhenzhen, Wang Pan, Geng Shihan, Fufu, Zero Point Band, Lost Front Coalition, and other big names to perform at the festival, stirring up waves of music in the mountains and water resorts, and presenting the audience with an audio-visual feast that is a perfect fusion of mood melting and modern music.

In order to expand the customer base of the event, in addition to the regular members of the community, Hantian also published the festival text on microblogging, travel KOL media matrix, as well as donkeys, music enthusiasts forums, and continued to fission off-site traffic into the WeChat ecosystem for the public number, the community of the dual private domain precipitation, for the subsequent attraction of flow to the store, membership marketing to provide a substantial incremental base.

Effect: The number of new members opened after the festival increased by 380%+ year on year