Big Data Leads the Mobile Internet Era_Data Analyst Exam

Mobile Internet+ Promoting mass entrepreneurship and innovation, the traditional industry change and transformation is imperative, how to take advantage of the national strategy of "mobile Internet+" east wind, the 2015 (14th) Internet Conference of China issued a The voice of the 2015 (14th) China Internet Conference gave the industry new thinking.

The Internet Conference added a lot of new elements, specifically for small and medium-sized micro-enterprises set up a special "mobile Internet + transformation and innovation - 2015 China's small and medium-sized mobile Internet service forum. Among them, big data trends, industry application outlook and APP innovation summit is the highlight of this session.

Big Data Leads Mobile Internet

Internet big data is the use of mobile Internet technology, data collection and construction of large databases, through the management of user data, mining and refinement of the analysis of advertisers and consumer demand for accurate matching.

The Internet Society of China's "Big Data Opens Up a Big Future" forum centers on how to interpret and play with big data, and what breakthroughs are available in marketing, and focuses on the application of big data and future development trends in various industries under the ecological environment of the Internet big data industry.

As of June 2014, China's mobile Internet users amounted to 527 million, an increase of 26.99 million from the end of 2013, and the penetration rate of China's mobile Internet users amounted to 39.1%, with nearly 40% of Chinese people using cell phones to access the Internet. Cell phone users, as independent individuals, are also carriers of data dissemination.

The successful launch of mobile Internet advertising second earn is relying on the innovation of the mobile Internet and big data, so as to achieve the precise dissemination, so that the user and the business rationalization of resources **** enjoy. Seconds earn platform through the parameter setting, the target group, through gender, age, income, occupation, preferences screening target users, and the use of cell phone GPS for accurate advertising push.

Mobile Internet advertising to help enterprise marketing upgrade

The most dazzling highlight of this year's China Internet Conference is to cater to the development trend of the mobile Internet, as well as the needs of the traditional industry to change, in response to the call of the "Internet +" action plan. However, in the face of the impact and challenges from the Internet, traditional industries have touched the network transformation, in the tide of transformation, small and medium-sized micro-enterprises how to survive, intriguing thought.

Gao Xinmin, vice chairman of the Internet Society of China, pointed out that SMEs determine the future of China's economy and the development of China's Internet industry. It is hoped that SMEs can rely on the Internet environment to successfully transform and come out with a road that meets China's national conditions.

In the small and medium-sized enterprises force to survive and seek development, product publicity and promotion is the root of marketing, small and medium-sized enterprises on the product advertising demand is extremely large, so the advertising platform is particularly important, but the traditional channels to advertise the high cost, will be many small and medium-sized micro-enterprises turned away.

Ma Zhaode, chairman of Chongqing Second Silver Technology, said that small and medium-sized enterprises are in urgent need of marketing upgrades, and mobile Internet advertising can effectively help them catch the express train of marketing upgrades. It is also for this reason that the second earning platform utilizes the precision push of big data to attract the eyes of merchants. In addition, "seconds to earn" came out of nowhere, breaking the traditional advertising paid first business model, to solve the problem of the shortage of funds for small and medium-sized enterprises, enterprises do not have to spend money on advertising, do not have to worry about the high cost of renting a storefront, the inventory digestion and preservation of the value of the price. Seconds earn platform can also provide merchants with commodity information display, the user to see the merchant's advertising information, but also in the seconds to earn direct purchase mall directly under the order to complete the commodity transactions, for the merchant to open up a new marketing channel.

Seconds earn since the on-line, by the favor of many enterprises, currently stationed in the business has reached nearly 300,000. Mr. Lin, the person in charge of a pharmaceutical company in Jieyang City, shared that he chose Second Earnings because of its precise promotion, which effectively distributes product advertisements to users who need them, quickly converts them, and rapidly improves corporate marketing.

Exploration and innovation of second-earnings advertising

In recent years, with the rapid development of China's Internet industry, mobile Internet advertising is geometrically surging, and in the future, mobile Internet advertising is expected to dominate the media industry.

The "Earn2Second" advertisement carries out a series of explorations and innovations around the customer relationship, including customers in the advertisement fee distribution system, turning customers from being forced to receive advertisements to being willing to watch advertisements, and deepening the user experience is the new keynote of "Earn2Second".

Meanwhile, the biggest feature of second-earning is that it breaks through the limitation of time and space, so that users can use fragmented time to watch ads. The novel operation mode of "watching ads and earning money" allows the audience to harvest the information they need while watching ads, and at the same time, they can also directly obtain the virtual currency, silver dollars, which can be exchanged for commodities on the Second Earnings platform, which completely improves the relationship between ads and the audience. The second earn through data analysis to realize the precise placement of advertising to a large extent to meet the needs of users, but also to avoid the loss of resources.

Once the model was introduced, it led the industry in innovation. At the Guiyang International Advertising Festival, Internet prediction guru Kevin Kelly exclaimed: Second Earnings DNA is superb. Now, Second Earnings has users all over the country, and the number of users continues to climb, reaching nearly 12 million as of the first half of this year.

Second Earnings won the 2014 Best Business Model Award for its advanced business model, making it the only company in the mobile Internet industry to receive this honor. Ma Zhaode, chairman of Chongqing Second Silver Technology Co., Ltd, said that big data is massive and rational, but also easy to form a data structure, so it is more conducive to enterprise development to break down big data and use it in a precise way.

China's economic transformation of the background, mobile Internet will certainly drive the traditional enterprise marketing upgrade, for the local economic development and industrial transformation into a new impetus to help China's economic transformation and new upgrade.

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