Small and medium-sized insurance companies can consider the following strategies to improve pricing levels:
1. Optimize data analysis and risk assessment: establish a complete data analysis system and make full use of data analysis and risk assessment models. Accurately assess the risk of the insured and carry out differentiated pricing based on risk levels.
2. Use big data, artificial intelligence and other technical means to improve the efficiency and accuracy of insurance companies’ internal business processes.
3. Develop and launch competitive insurance products to meet market demand, and price them according to the needs and risk characteristics of policyholders.
4. Establish a sound risk management system and strengthen the control and monitoring of insurance risks.
5. Strengthen marketing and promotion.
6. Improve customer satisfaction.