There are two ways to open an ITM store: one is to directly obtain the authorization of Sophia brand; The second is that your physical store needs to access ITM big data and directly transform into an ITM store. The first way is suitable for inexperienced entrepreneurs and operators without physical stores; The second way is suitable for brand chain stores and individual retail stores that are now operating. The authorization of Sophia brand and the cost of renovation of existing physical stores shall be determined according to the investment authorization policy of Sophia Marketing Department 20 16. It is recommended to consult the market authorization department of Sophia Big Data Co., Ltd., there should be no clear answer here.