We usually make up, and we can use powder cake as the base liquid. We can choose oily or oily according to our facial conditions, and try not to use foundation cream. If it is not good, it will make the makeup heavy. Some mm have pimples on their faces, which I think can be covered with thick paste foundation. If it is a very flat acne mark, a liquid foundation with strong hiding power can cover it. If it is a prominent acne or uneven acne marks, the thicker the foundation, the more obvious it is.
Video tutorial on how to detect skin care products with ph test paper
Hello, because the ph value of human skin is generally between 5.5 and 6.5, it is more appropriate to keep skin care products in this range. It can be tested with ordinary test paper. Of course, this is the most basic. If you want to use your best skin care products, you still have to look at the ingredients and brands.
What content videos does Tik Tok have that are suitable for skin care products?
What is the appropriate video of Tik Tok skin care products?
This article will explain to you how to improve the insight of shooting video, which I believe will be of great help to you.
Last year, a video titled "No matter how big the world is, it is no bigger than a plate of scrambled eggs with tomatoes" exploded on the Internet, and Airbnb's video advertisement "Celebrate my New Year this year" was also well spread. So, why can they be discussed by everyone? How did the director perceive that the public would be interested in this type of video?
To get the answers to these questions, we first need a clear "insight".
What is insight? The materials we create and write are obtained through observation and discovery.
Insight = observation+discovery
What exactly are you trying to say? You want to present a happy person? Or a confident person? Or someone who looks confident but feels insecure inside? This requires you to use observation, add findings, and then output.
Therefore, to be a short video director, you must have good insight, observation and find a good news.
Let's take a look at an example of outstanding insight: Chongqing, a city of network celebrities in Tik Tok.
Chongqing 1 insight, network celebrity
The key to short videos is to discover the subconscious of the audience and find a potential demand.
Why is Chongqing light rail on fire and Hongyadong on fire? In fact, these landscapes have always existed. Why did the May Day holiday explode after Tik Tok appeared? How did it become a fashion landmark?
In fact, everyone is learning a routine, that is, in the subconscious of the audience, looking for a place where urban culture and users are harmonious.
For example, in Zhao's Chengdu, the city of Chengdu will give people a sense of inner peace and leisure, while many people are thinking about poetry and distance, facing the sea and blooming in spring. Urban culture is in tune with users, so Chengdu is on fire.
For example, because of the landform, Chongqing gives people a magical and fantastic feeling, with beautiful scenery that is not found in other places, which tourists all over the world want to see. Therefore, some scenic spots in Chongqing have become explosions on Tik Tok.
2 Mi Meng's epiphany method
Mi Meng said a very interesting sentence, "90% of our feelings are wrong, and the user's insight can't be guessed."
Her methods are data analysis and interactive interviews.
This is Mi Meng's 10000 word data analysis report on a phenomenon. 5000 people voted, and each title has 100 titles.
Why do you think all the titles of Mi Meng are particularly penetrating, especially touching your inner pain point or that soft place?
Because it is selected from 100 titles.
In addition, she spent a long time doing interactive interviews. Is to take your own material, keep trying, keep being denied, and finally find a better understanding.
Insight is observation first, and it is the accumulation of material depth.
Insight is to see the essence through the phenomenon, but after you are interested in this phenomenon, you should keep accumulating, making new discoveries, asking others, being denied and doing all kinds of homework.
Like Mi Meng, each title has 100 titles, allowing 5000 people to vote. They kept trying and were rejected. The unique thing that you finally get with the label of the times is unique insight.
This is also the reason why every article of Mi Meng touches us. We don't care whether she is a bosom friend or not, but every title of her is right for the pain points and main points of the present people.
3 A good insight method: get rid of prejudice and disorder.
1, prejudice
Directing is an artistic creation, a work of discovery and reprocessing, and a work of gaining insight through observation, so directing is a cool technical job first.
Tik Tok often provides hot topics, but the director's observation needs cold thinking. What does the director have to overcome in this process? It is the big data in self-experience, called prejudice.
Each of us will carry a lot of empirical judgments in our personal life journey, which will hinder the occurrence of some new things, your curiosity and your discovery of some new cognitive points in our whole thinking system, so we must not be biased.
For example, the first season of Where is Dad Going? It was called an explosion, but just a few days before the broadcast of "Where's Dad?", its main sponsor withdrew the order, because the sponsor could not confirm that there were all kinds of songs and dances in the market, and such a simple outdoor reality show with variety in the shed could have a chance of winning.
The main sponsor watched the new thing "Where is Dad Going?". With prejudice, because there was no such attempt in the previous variety show, this new thing was treated with prejudice, which caused great losses.
On the contrary, it is the executive team of "Where is Dad Going?". Not prejudice. They are very insightful and can see that in China, a family where father is always absent, father is an important role that the public needs.
2, disorderly work
We still have to overcome disorderly work.
Creative people often come up with one idea today and another tomorrow, but these are piecemeal.
This alone cannot form a complete epiphany system, nor can it output a complete epiphany concept.
Our works should have their own values, which account for 60% of the works. And it's not enough to rely on scattered ideas.
Therefore, it is necessary to overcome the experience bias and disorderly work, so as to learn what is the director's real insight.
4 deep v workshop:
How did you gain insight as a director?
How did you gain insight as a director?
In fact, like Mi Meng, he really sank into practice and life to find it. In this process, I summed up two principles.
Principle 1: Everyone is equal before creativity.
Don't deny any good ideas easily, it's actually breaking your inner prejudice.
We usually encounter such a problem:
The leader asked us to have a meeting to discuss the short video, and we started brainstorming. Xiao Zhang, Xiao Wang and Xiao Li sat together, and no one spoke. At this time, Xiao Li said a plan, and everyone felt that it was unreliable. The leader stopped and said, "Don't waste our time, I'll tell you an idea".
Well, the brainstorming is over.
Sorry, this is obviously the wrong way to work.
When we make insight, we don't need leadership. In the team, we just need a calm observer to sum up all the ideas and goals and record all the materials.
Principle 2: Good ideas are the accumulation of ideas.
We often make a mistake in the process of epiphany, that is, having an idea is easy to start.
However, even a 15 second video, from the generation of a good idea, to the true expression of this insight, and then to the real excavation and discovery, must be a good idea+plus a good idea+a good idea accumulation.
Take Airbnb's advertising video as an example.
The creative team of this video may do this:
At first, I just got an insight into the point of not going home during the Spring Festival.
However, the second man said, what about the parents? Can we think about it?
The third man said, then why not take mom and dad out together?
Well, if mom and dad go out together, some people may have objections. How to do this?
Finally, let's travel together, so that parents who have objections can meet young people.
This insight is a creative idea accumulated in many ideas. Don't underestimate the short video of 15 second. In fact, it is also accumulated in ideas+ideas+ideas.
5 insight into what?
1, pain point, refreshing point, itchy point
Having said so many ways, what have we learned? In fact, it is often said in product marketing that it is itchy to gain insight into the pain points of users.
What is the pain point of satisfaction? The pain point is actually to satisfy the fear. When something is uncertain, it will become a pain point.
For example, can my child enter the ideal junior high school? When it becomes an uncertain problem, it will become a pain point for parents of Xiaoshengchu.
What is cool? The coolness is instant satisfaction. Is there any way to make me satisfied faster than others?
For example, ordering takeout is just to satisfy our refreshments, which is more convenient than eating out.
What is the itching spot? Is to satisfy the heart of a virtual self.
For example, many boys like to watch live beauty and reward virtual coins, which is actually a kind of virtual satisfaction.
All products are actually the seven deadly sins to meet the primitive needs of human beings. All products are attributed to exploiting the weakness of human nature, which our sages and prophets attribute to the seven deadly sins.
Is there a video about skin care?
You can pay attention to Weibo, a skin care expert.
Medek Skin Care Video Tutorial
If you want to know about beauty, you can read more beauty magazines, browse some beauty websites, or meet some friends who do beauty. In addition, it is also a good way to go to the beauty salon for nursing. You can also learn a lot of professional beauty knowledge in the process of communicating with beauticians. This knowledge should be accumulated gradually, but if you do as I say, you can definitely become a beauty expert for a period of time.
Do you have a skin care video, preferably the kind of WeChat official account?
Huang hanluo
Share makeup and skin care teaching videos every day.
There is a video dedicated to skin care products. What's its name? Please help me.
beauty makeup
I want to protect my skin. I don't know anything. Do you have any good videos or recommendations on the official WeChat account?
I suggest you watch videos in Mile Mile and watch quality stickers in Zhihu.
Generally speaking, cleaning-toner-essence-milk-cream-sunscreen is the basic answer.
Next is the beauty answer.
Then, Muji has enough basic skin care, and poverty generally limits emmm.
Look at the mood mask every week, and some people have to remove makeup to protect themselves from the sun.
Video tutorial on how to detect skin care products with ph test paper
Do you want to test what is contained in skin care products? Ph test paper is used to test the strength of acid and alkali. If it contains some harmful substances, other methods can be used. What do you want to test?
What books and videos should I read if I want to learn skin care and makeup?
First of all, you must know your skin quality and skin problems. This is not just reading, it needs the help of more professionals. There are too many books about skin care online, and the general content is from simple to difficult. This requirement is not high.