According to public data, the number of active users in China's online car market increased steadily in 20 19, especially on the passenger side. If it weren't for the sudden outbreak of the epidemic, 2020 would be a year of record-breaking transaction scale in the online car market. Looking back at the performance of the network car data during the entire epidemic, we can also find some interesting phenomena.
Recently, Aurora released the "Research Report on Rework in Spring Festival travel rush and After the Epidemic", which covers the overall operation of the online car APP. As the situation of epidemic prevention and control in China continues to improve, the production and living order has been accelerated and the travel demand has increased. For car users, Aurora's survey results show that 33.9% of them think that car users are the best means of transportation for their long-distance travel at present, 22.6% of them have no preference for which means of transportation to choose, and 2 1.2% of them will give priority to other public transportation (bus and subway), indicating that car users who have used car users online during the epidemic period are still one of the important options.
Network car has become the first choice for more and more users to travel long distances. For the choice of network car platform, users' concerns are constantly changing. Aurora data shows that users pay more attention to disinfection safety, network car safety, driver service and compliance qualification when choosing a network car. The survey results show that 68.8% of users will pay more attention to the disinfection and safety measures of network car, 60.3% will pay more attention to the safety of network car, 47.3% will pay more attention to the driving norms and service attitude of network car drivers, and 40.4% will pay more attention to the compliance qualifications of network car drivers and vehicles.
After the epidemic, users' expectations of the network car platform have also changed. Nearly 70% of users hope that the platform will strengthen the construction of safe travel disinfection specifications in the future, and 69.2% of network car users believe that the platform needs to implement safe travel disinfection specifications in the future. However, users' demands for the legal compliance of the network car remain unchanged. More than 50% users think it is necessary to strengthen vehicle compliance, use intelligent technology to promote safety upgrade and improve the standardization level of driver service.
The change of user demand requires that the network car platform should also be improved. The epidemic is about to accelerate the reshuffle of the online car industry. On the one hand, under the epidemic, public transportation such as buses and subways in many cities was interrupted, and the value of online car travel as a supplementary transportation capacity of public transportation was highlighted. On the other hand, due to the demand of drivers' safe travel and the epidemic situation preventing some drivers from reworking, the imbalance between supply and demand of online car has led to severe operational pressure on the ecological chain of online car.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.