Benefits:

To keep abreast of the various voices in the market regarding the discussion of the enterprise, the first time to find out the dynamics of the enterprise's market word-of-mouth, for the enterprise to provide decision-making reference.

Methods:

1. Establish a word-of-mouth monitoring system to detect negative word-of-mouth in time

In the information age today, the Internet is an important carrier for our exchanges and communications, and an important platform for consumers to evaluate the goodness of a company's products or services. Therefore, enterprises should establish a word-of-mouth monitoring system, and arrange for specialists to monitor the dynamics of the network on the discussion of enterprise products and services in real time, to ensure that the negative word-of-mouth can be detected in a timely manner, and take timely measures to reverse the trend of word-of-mouth dissemination.

2. Choose a third-party word-of-mouth monitoring company

With the development of the market, word-of-mouth monitoring has been put on the agenda of the day-to-day work of the major enterprises, and so some word-of-mouth monitoring companies came into being to adopt a systematic all-rounded means of solving the problem and provide monitoring services for the enterprises.

3. Utilizing IWOM monitoring tools

With the development of technology and the increase of online media channels, in the face of massive amounts of Internet data, it is often difficult for companies themselves to accurately discover negative IWOM opinions in a timely manner, and often the impact has already been felt by the relevant staff when they find them. Therefore, this also puts forward higher requirements for enterprises' IWOM monitoring work. Here, I suggest that you can use some of the word of mouth monitoring tools on the market, through the powerful crawler technology on the major platforms for real-time monitoring of relevant information, in the emergence of negative word of mouth opinions of the enterprise, quickly give the relevant personnel to issue an early warning to go to the targeted treatment, easy to maintain a good image of the enterprise market word of mouth, from the knowledge of micro-technology, knowledge and knowledge of the business column.