Hello everyone, I'm a daily happy newsletter, looking at this annual double eleven is coming, the annual double eleven organized can be said to be a hot and heavy, but for students double eleven is not only a bachelor's day or a holiday can be a cheap shopping, so in this annual double eleven shopping festival, college students should be how to spend it? Next will be my to give you an analysis: double eleven storm, college students should be how to spend, you over the Hanukkah or chopping festival?

The origin of the double eleven: According to Baidu encyclopedia provides information can be known: double eleven shopping carnival, refers to the annual November 11 network promotional day, originated from Taobao Mall (Tmall) November 11, 2009, organized by the network promotions, the number of merchants involved in the promotion of strength is limited, but the turnover is far more than the expected effect, so November 11 has become a large-scale Tmall So November 11th became a fixed date for Tmall to organize large-scale promotional activities. Double Eleven has become an annual event in China's e-commerce industry, and has gradually influenced the international e-commerce industry. [1]

This is the origin of the double eleven shopping festival, the evolution of today has become a household name of a grand festival, let us look forward to this year's double eleven will have how the performance of it!

The double eleven record: According to my query information can be known, in 2009 the first double eleven shopping festival when the sales were 0.52 billion, the country a **** 27 brands involved; but to the second double eleven shopping festival at the end of the time, the statistics of the sales of 936 million, 711 brands involved in the 20-fold; in the future double eleven shopping festival, the double eleven to the king of the road. Started the road of the king, in 2011 sales of 3.36 billion, 2,200 brands involved; 2012 sales of 13.2 billion, 10,000 brands involved; 2013 sales of 35.2 billion, 20,000 brands involved; 2014 sales of 57.1 billion, 27,000 brands involved; 2015 sales of 91.2 billion, 40,000 brands involved; 2016 Sales of 120.7 billion, 98,000 brands involved; 2017 Sales of 168.2 billion, 140,000 brands involved; 2018 Sales of 213.5 billion, 180,000 brands involved; 2019 Sales of 268.4 billion. 2020 Sales of 372.3 billion.

Every year, the double eleven will break the record of the previous year, and record high every year, so in this year's double eleven shopping festival pre-sale amount will be how much? We may as well guess!

Why do people like to stock up on Double Eleven? I think for this question, the most important reason must be: cheap.

For most of the people involved in the double eleven shopping, double eleven during the goods are indeed cheaper than usual to a lot, as I myself is a student, I can tell you in good conscience, double eleven shopping will be much cheaper. Usually the price is 50 dollars, and the price of double eleven is 40 dollars. Some goods even have a buy one get one free offer, is the business to the consumer's discount. That's why people like to stock up on Double Eleven.

However, not only because of the cheap people will stock up on double eleven, there is also a part of the people are with the tide, looking around the people are going to buy, so they also go to buy, this kind of people are not a minority, the business also took advantage of the consumer's from the heavy psychology.

Then the focus of this issue came, I am a student well, so to stand in the student's point of view to think about this issue, I will give you the next analysis.

(This figure is from the "Xin Yi campus")

The reasons for students to participate in the double eleven: First point: as a student, there are always commodities to buy, boys' shoes, fall clothes; girls' cosmetics, bags and good-looking clothes, these always have to buy it, the double eleven is a good opportunity to buy winter or dark clothes, the time period can buy winter or dark clothes. Time period can buy winter or late fall clothes, like I will be in the double eleven to buy the New Year's clothes.

The second point: the double eleven party will stimulate the desire to buy, like my girlfriend, every day shopping Taobao, every day recommended good-looking clothes, see the want to buy. Now under the domination of big data, the first second looked at the goods, the second after the recommendation, some of their favorite goods, was just look at it, the results look at it again and again has been recommended, the more you look at it, the more like to buy, and finally the heart of the heart: come on, buy forget it!

The third point: the main is cheap. I like to play basketball well, I have been concerned about the price of sneakers every year, especially when the double eleven, every year at this time, the price of sneakers will be cheaper than usual on a lot of, not just sneakers, other goods are also so, like the girlfriend's cosmetics, masks are usually 10 yuan a, double eleven directly on the buy-one-get-one-free, which can be a really hard discount.

Students do not participate in the double eleven reasons: Reason 1: constantly refreshing the order status.

I finally grabbed my favorite item. After submitting my order, I opened my computer or cell phone to refresh my order status every day as soon as I was free, but after waiting for several days, I received a text message, "Dear XX, * * The store is working on a 24-hour delivery and expects to complete the delivery on the 20th at the latest. Thank you all for your patience :)" It hasn't been delivered yet, but at least it gives me hope." And even a lot of people don't have hope. Some stores have been dragging their feet on shipping, others have shipped without updating their logistics status, and consumers can't tell where their purchases are.

Reason 2: Regretting an order is too hasty.

Double 11, only this 24 hours, but we have to do it alone - choose the style - compare it - look at the evaluation -Look at the after-sale -Look at the buyer's show. If so many programs are working, we will choose to spend more time! Inevitably, we are influenced by the goods and are embarrassed to place an order!

Reason 3: Buying frenzy after promotion.

If you don't want to shop, you'll be happy when you see all your coworkers buying. Buy a better one, but you'll realize that it's been several days since the double eleven, and some merchants' prices are still the same. I can't help but feel that the merchants are cheating me.

The benefits of double eleven for students: First, double eleven allows college students to fulfill their material and spiritual needs, which are limited by the gap between prices and living costs. The promotion of "Double Eleven" provides a way for college students to buy goods with less money than usual, and the price reduction narrows the gap between the purchasing power of college students and the price of goods, which is undoubtedly very favorable for college students with limited living expenses. In addition, while purchasing, the material possession and spiritual fulfillment of the shopping process also enriches the material and spiritual needs of college students. According to a survey conducted by China Youth Net, 76% of college students think that what they buy is what they need now, 20% of college students think that they may use it in the future, and only 4% of college students buy it because of discounts, which means that at most only 24% of college students have fuzzy personal needs because of the promotion of Double Eleven, and only 2.54% of college students think that they consume purely on impulse, so Double Eleven Shopping Festival has more advantages than disadvantages for college students.

Secondly, Double Eleven began to warm up at the end of October. This warm-up period allows college students to objectively analyze the cost-effectiveness of the products they buy, face up to their own purchasing needs, and become more rational in their shopping. According to a survey conducted by China Youth Net, 74.3% of college students' monthly living expenses are more than 1,000 yuan, and 76% of college students spent less than 1,000 yuan during the Double Eleven period. Comparing the monthly economic status of college students, it can be seen that most of them have an appropriate spending amount. Moreover, 59.64% of college students are willing to save money in advance to cope with Double 11, 10.91% of college students consume credit in installments within the affordable range of economic conditions, only a very few extreme people consume in advance because of the pursuit of hedonism and to satisfy vanity, and the vast majority of college students still consume rationally.

The bad side of double ten students: First: it will lead to overconsumption, overconsumption refers to the students originally a month living expenses is 2000 yuan, the result is due to the need to buy more things, this buy more goods can be called is overconsumption, which may affect the student's view of consumption.

Second: it will lead to impulse spending by students. Everyone in the dormitory in the double eleven bought good-looking clothes, good-looking shoes, new cosmetics and bags, but they have bought a period of time ago, looking at the roommates are buying, can not restrain their own desire to follow the trend with the crowd have to buy a number of cosmetics and clothes.

Third: will lead to students overspending. The first thing you need to do is to buy more than you can afford to pay for. The first thing you need to do is to get a good deal on a new product, and you'll be able to get a good deal on a new product, and you'll be able to get a good deal on a new product.

What does the community think about students stocking up on Double 11? So what does the community think about students hoarding on Double Eleven? I'll give you the lowdown in three areas.

First: What do teachers think about students hoarding on Double Eleven. Li Lingfang? (Professor and Associate Dean of the Department of Industrial Economics, School of Management, Fudan University)

Second: How parents view students hoarding on Double 11.

Third: how merchants view students stocking up on Double 11.

What do peers think about students stocking up on Double 11?

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Personal experience:

Since the above has analyzed the benefits and disadvantages of Double Eleven for college students, I might as well mention the personal experience of people around me and myself. The first thing I did was to get the money back for the first time in my life, and then I was able to get it back for the first time in my life. The first thing that you need to do is to get your hands on some of the most popular products in the world, and then you can get your hands on some of the most popular ones.

We finished the small Liu, and then say my own, I did not participate in the first year of the double eleven, the second year of the purchase of 3000 things, because the first year of the New Year did not buy clothes, the second year of the I intend to buy their own, as a result, I bought their own about 2000 or so of the clothes, mom and dad did not say anything, the other several hundred or so, to buy a little bit of good food, bought a mechanical keyboard (200 yuan, and then 50 sold), the first time I saw the first year of the new year, and the second year of the new year, the second year of the new year, and the third year of the new year. 200 yuan, later 50 sold) and so on. In fact, I personally think bla, that year's clothes or buy expensive, in fact, I simply do not have to buy so many things, and then self-reflection, summarized is the following reasons: First: follow the trend, looking around the people are buying things, I do not buy feel that I can not melt into; Second: to buy gifts for mom and dad, to buy clothes for themselves; Third: I still have some things are really not used to think that later may be used, so the only thing is to buy a mechanical keyboard. Later may be used, so only to get, the results, indeed, with less, in fact, can not buy; Fourth: which has a small half of the things were not intended to sell, did not think he was useful, just in the shopping Taobao time by chance to see, suddenly want to buy, this is not counted as looking at not be able to buy their own desires it!

Note:

1. Beware of scammers posing as sellers

Many college students in the "double 11" crazy shopping, scammers are also rubbing their hands. According to the previous online shopping scam, the police for the public to put forward the most likely to be fooled by a link: online shopping anomalies, that is, the need to re-pay or refund, online store anomalies can not be paid, and so on. Don't trust the so-called customer service, not to mention directly in accordance with the requirements of the other side of the transfer, and go to the official website to verify clearly. Online shopping vigilance "false shipment"

"In the 'double eleven' online shopping peak, due to the large number of orders, logistics overload, etc., the merchant over the commitment to time shipment, and even provide false shipment information, the merchant Refusal to apply for a return occurs from time to time. College students in the online purchase, to retain important chat records,, shopping documents and order information, is conducive to active defense of rights.

2. Refunds may be a trap

When it comes to "transfer orders," "card orders," and "refunds," we must be vigilant and not believe that scammers are asking for your bank card number and verification. The first thing you need to do is to get a good deal on a new product or service that you can use.

3. Be cautious of payment links

Be sure to use regular payment channels to make payments, and don't click on payment links from unknown sources.

4. Wary of winning, red packet fraud

Double 11 shopping carnival, a variety of fun, exciting red packets come one after another, all kinds of fraudsters also released a wave of viruses red packets, fake red packets and fake winning information to deceive college students. Remember not to call the phone number and website link address provided by the winning information.

5. Beware of the fake sea Amoy

Cross-border logistics information, shopping tickets can be fake. College students should be wary of being deceived by web pages labeled from Japan and the United States, words. It is recommended to buy from the regular site, do not trust some random circulation sharing shopping links.

6. "To pay" "free delivery" hidden scam

Some scammers tell you that the goods are free, but they need to pay dozens of dollars in postage. Although the goods in the picture look high, when you receive them, you'll realize they're not worth a few dollars. Don't believe that pie will fall from the sky. If you come across such a situation, you must refuse it.

7. Don't trust friends paying on your behalf

Scammers will pretend to be your relatives and friends, especially college students, through some instant chat tools, hoping you will pay for them. After paying the fee, you will be blacked out.

8. Live banding is a mix of good and bad, stay calm when you are watching

When faced with the strong promotion of the anchor, stay calm, curb your impulses, and try to choose a reputable and well-established on-site delivery merchant for the transaction. To ensure property security and transaction records, do not conduct private transactions without leaving the platform, and do not pay by direct transfer, remittance to a private account, sending a payment link page or scanning the QR code.

Summary:

In fact, the double eleven chopping not chopping at all there is no fixed boundaries, this is still to look at the current student's own economic ability, and demand for the situation to determine, there is a need to buy it, if the demand is not high enough to buy, if it is indeed a special need to be sure to buy ah, there is also a need to pay attention to is that we can not consume ahead of time, can not be in order to save face to pretend to be a large sum of money. As a student study is considered to be the most important, to pay attention to fraud in the shopping center, beware of criminals, if you are cheated, you can go to seek help from customer service, teachers, parents and the police.

Reference article:

[1] "Double Eleven Shopping Carnival"

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Below is a questionnaire for college students' views on the double eleven that I did in the dormitory, interested in which you can view in detail.