Ali star program, drunkenness

1, Ali's ambition

Ali do online shopping born, has always had a social heart. Whether it is the previous Alipay, nail, or now the small program prosperous star plan, are hoping to seize the social field share.

Small program, the first thing that comes to mind is definitely WeChat small program. This is also the project of Ali's internal standardization of this prosperous star plan, although the gimmick is very big, but the end is still a lot of failure.

First of all, WeChat small program relies on the flow and entrance of WeChat, WeChat 700 million monthly active users. Ali is difficult to pass Alipay, Taobao, Gaode's traffic can fight. After all, people use Taobao just for shopping, use Gaode just for navigation, and will not be linked to social.

Secondly, WeChat's small program already has a fairly mature developer system, whether it is cooperation with other companies or program developers to stay, have formed a moat monopoly. Ali is difficult through short-term subsidies can break Tencent's monopoly in content production and program development.

Ali's prosperous star program is more like a slogan, and will eventually end in failure

2, the innovation of the prosperous star program

Ali's small program prosperous star program, although it can't help Ali to realize the dream of social networking, but at least in a certain degree to improve Ali's corporate strategic system.

It is well known that Ali is a technology, product and business company. The technical aspect is Ali Cloud and Dharma Academy, the product is Alipay, Gold, Hungry, and the commercial is Taobao and Tmall.

The future windfall of the Internet is the ecological business, which is undoubtedly weak in Ali. So Ali hopes to be able to introduce developers through the small program to join the prosperous star program, to better highlight the business capabilities of Ali's business operating system.

Covering more enterprise business users at the same time, so that e-commerce, finance, life services industry quickly integrated into the ecology of the Alibaba economy, to build the ecological star belonging to Ali

I think this is the real ambition of the Ali Baoxing program, to achieve the comprehensive development of Ali's business.