In the era of knowledge economy, the Internet is changing people's lifestyle and promoting social and economic changes. 200 1 year is a year of meditation and transformation for Internet operators in China, and the expansion and contraction of the network economy bubble are almost completed in an instant. The service model and product structure of the Internet are constantly innovating and improving, and the Internet business is also constantly developing.
Overview of internet services
Internet commerce represents a new economic form, that is, giving full play to the optimization and integration of the Internet in the allocation of production factors, deeply integrating the innovation achievements of the Internet into various fields of economy and society, enhancing the innovation and productivity of the real economy, and forming a broader new economic development form with the Internet as the infrastructure and implementation tool.
The "Online Business" action plan will focus on promoting the integration and innovation of a new generation of information technology represented by the Internet, cloud computing, big data and Internet of Things with modern manufacturing and producer services, developing and expanding emerging formats, creating new industrial growth points, providing an environment for mass entrepreneurship and innovation, providing support for industrial intelligence, enhancing the development capacity of the new economy, and promoting the upgrading of the national economy.
The Development of Foreign Internet Services
Here is an example, which is the successful experience of AOL in the United States.
AOL in America is the representative of successful Internet companies. Even under the influence of the IT market depression and the 9 1 1 terrorist incident in the United States in recent years, AOL has not lost profits or even lost money under the huge market pressure like other peers. Although the share price of competitors has fallen by 30 ~ 40% on average, AOL's share price is still firm. The market profits they maintain also greatly exceed those of other media and service companies. Why can AOL achieve enviable success? At least the following points are worth learning.
(1) Clear strategy: During the development of AOL in the past 15 years, the management team has planned and formulated a successful business operation model for AOL. AOL takes content service as its core, and operates various media, networks and integrated services, from wired networks to wireless networks, from dial-up access to broadband services. Network services and media services complement each other, and media services and comprehensive services promote each other. From the merger with time warner Inc., we can see a clear strategy ... The combination of the two has become a model of the integration of emerging Internet media and traditional media.
(2) Pay attention to registered users and cash flow. The steady growth of registered users has brought great advantages to AOL. AOL's revenue mainly comes from user registration, advertising and content services. Paying attention to cash flow is one of the most remarkable differences between AOL and other Internet companies. AOL has nearly 34 million registered Internet users worldwide, most of whom are paying users. AOL's access service fee is at least USD 265,438+GBP 0.95 per month, but other value-added services on the Internet are charged separately. 60% of AOL's annual revenue comes from user fees, and the rest comes from online advertising. Therefore, when many Internet companies that rely on advertising revenue to survive are in jeopardy, AOL remains firm.
(3) Provide professional and personalized services for enterprises and individual users, and expand the profit space. AOL provides professional applications, various business bundled services and one-stop services for commercial enterprises. AOL's personalized service is embodied in that users can enter their own cyberspace as long as they enter their user name and password, such as setting local real-time weather information and news, favorite music and so on. They can also get the necessary financial and technical information and e-commerce services. More than 80% users think that they don't need to go to other websites to enter AOL website.
(4) AOL's broadband strategy: The merger of AOL and time warner Inc. Company has created unique conditions for AOL to further enter the Internet broadband market. Time warner Inc. Cable TV Company provides cable TV service for12.8 million users. At present, 92% of its cable network has been upgraded, which can provide users with broadband services such as HDTV, CD-quality sound and video on demand. AOL is also actively promoting its online instant messaging software. Aol 7. 0 greatly enhances the communication function, and embeds network communication and video functions into AOL business, which provides a broad space for the further popularization of broadband business.