Bill Gates once said, "The 21st century is either e-commerce or no business." In this era where everything is e-commerce, thousands of years of human business practices have been subverted, and people's way of shopping, consuming, and living has changed like never before, and we have actively or passively stepped into an era that has been subverted by e-commerce. However, e-commerce and even the Internet economy is just a new business form? Does e-commerce only mean a purely destructive force for traditional industries? Or, is it that e-commerce has changed people's consumption habits, or is it that the increasingly mature and diversified consumption habits have pushed e-commerce to flourish?

This book summarizes the development history of e-commerce in the world and China over the past 20 years, and the significance of e-commerce to the entire economy, through interviews with nearly 100 business leaders around the world and their own words, including Bezos, Liu Qiangdong, Jack Ma, Liu Chuanzhi, Lei Jun, Chen Nian, and Li Guoqing, and through the stories of one legend after another. Meanwhile, it also tells us how to "live" in the era of e-commerce. I believe that everyone who reads this book will be shocked by some of the content that will trigger an infinite shock and sigh of relief.