In addition to the product strength of the vehicle itself, the value retention rate is also a lot of consumers in the purchase of a car will be considered one of the items, due to the current new energy vehicle expensive batteries lead to high replacement costs, and the service life of the engine and other large parts relative to a lot shorter, coupled with the majority of second-hand car dealers lack of accurate means of assessment. Therefore, it is difficult to assess the price of new energy used cars, resulting in the phenomenon of low value retention rate.

Through the China Association of Automobile Dealers in May 2020 released the new energy value retention rate (three years old), plug-in hybrid models for 41.8%, programmable hybrid models for 38.5%, pure electric models for 40.2%, which is still a relatively large gap compared with the fuel car.

Then from a single model point of view, at present, in addition to the Model?X?90D in the age of three years can reach more than 60% of the value of the car, like Rongwei eRX5, BYD Song?EV300 and other models of the value of the car can only reach about 35%. Imagine, originally spent about 200,000 yuan to buy the model, in three years but can only sell tens of thousands of dollars, I guess not many people will be willing. Therefore, the problem of low value-retention rate will directly reduce the desire of consumers to buy new energy vehicles.

However, in order to solve this problem, I found a lot of car companies in the new energy vehicles on the market when the launch of the "repurchase" service, a few years after the vehicle commitment to a certain degree of preservation of value, let's look at what car companies released the repurchase & trade-in service:

Geometry C can enjoy two years of 7% discount repurchase policy

Geometry C can enjoy two years of 7% discount repurchase policy

Geometry C can enjoy two years of 7% discount repurchase policy

Those who complete the purchase of a car before September 7, 2020, can participate in this wave of 2-year 7% discount warranty buyback activities. Consumers can choose to make a full payment or a down payment of five components of a two-year 0-interest loan, after completing the purchase process, you can and the manufacturer's designated partner "handsome car catcher" signed a two-year 30% discount repurchase agreement of intent to buy back the amount of money in the form of cash can also be returned.

However, the 30% discount buyback needs to meet the requirements of two years of driving no more than 35,000 kilometers, the use of a single accident during the maintenance fee are not more than 10,000 yuan. In addition, in the repurchase users need to pay the transfer fee, vehicle maintenance and preparation fee, complete the inspection and delivery of the car.

AIC "Vehicle Value Care" Service

When using the AIC U5 for three years, the owner can choose to return the vehicle to AIC for recycling at a 50% discount of the invoice price at the time of purchase, or exchange the vehicle for a new AIC product at a 60% discount. Secondly, for other models to replace the AIC U5 can also enjoy a replacement subsidy of up to 5,555 yuan.

Small Peng Automobile three-year 60% discount "replacement warranty"

Previously, Xiaopeng Automobile released a three-year 60% discount "replacement warranty" policy, but the policy is currently limited to the 2019 Xiaopeng G3 models, new G3 and Xiaopeng. The new G3 and Xiaopeng P7 have not yet released the relevant repurchase service.

The 2019 Xiaopeng G3 is required to exercise the "replacement right" within 120 days after the vehicle reaches 34 months of age (based on the invoice date of the new G3 2019 model). In addition, if the condition of the car meets the industry's general used car certification standards, the car can be replaced with the new car of Xiaopeng Automobile according to the contract of purchase of 60% of the price of the bare car and make up the difference in price.

Ola R1?3-year 50% trade-in

Ola R1 said at the time of the launch that Great Wall financial trade-in product customers, according to the trade-in financial products, can enjoy a higher value-retention amount than that of the current used-vehicle market according to the number of years. Guaranteed value amount of the first year up to 70% of the bare car price, three years of guaranteed value also have 50% of the car price. In addition to this, many models like the Pentium E-Star are also released at the time of the launch of the exchange or repurchase service.

●? The buyback service is just a "show"?

Ola R1, Ben E-Star and AIC U5 did not specify the details of the repurchase policy, for example, when there is a vehicle accident, natural battery loss, etc., the actual reflection of the loss of the car price is not a unified standard, resulting in a very non-transparent market.

In addition, the value of the above car companies will exist in a time limit, for example, geometry C is required to purchase a car on September 7 before you can enjoy the service, and Ola R1, Ben E-Star and other models did not clearly indicate that the service cut-off time, but the author through the official website query, the above activities have been discontinued. In my opinion, the release of such a policy is not really to solve the problem of new energy vehicle value retention rate, more like a marketing tool to stimulate consumption.

But the set purchase period is understandable, after all, "buyback" services need to spend a lot of money, and after the buyback also bear a higher risk, so manufacturers can not run the policy for a long time.

Tesla launched the "Guarantee Commitment" service for the Model?S as early as 2015, and if the owner has the need to sell the car after three years of purchase, after Tesla's review, if the conditions are met, the car will be repurchased at about 50 percent of the purchase price. But the service lasted just over a year before it was terminated, partly because it consumed a lot of money.

A true buyback should be considered from the perspective of the entire life cycle of the vehicle, so as to ensure the smooth circulation of the vehicle, so that the buyback service continues, so that the value of the vehicle can be maximized.

●? Vehicle-electricity separation may be a good solution to the value retention rate of new energy vehicles

Recently, Azure Auto and Ne Zha Automobile have both released vehicle-electricity separation for vehicle purchases, and when purchasing a pure electric vehicle using this program, the cost of the battery portion does not need to be borne by the user, and the power batteries will be acquired through leasing from a battery bank and paid for with a mortgage. In addition to the two have released the car electric separation program of the car enterprises, I in the 336th batch of "road motor vehicle production enterprises and product bulletin" new product announcement also found that Rongwei's R?ER6 and Rongwei Ei5 has been added to the exchangeable version of the model.

In the author's view, the use of vehicle power separation program to buy a car, you can to some extent solve the problem of low value retention rate caused by battery decay. However, whether or not it can achieve a comparable rate of preservation with the oil car, I can't be sure at the moment, but you can be sure that the rate of preservation will be higher than that of the entire new energy vehicle.

●? Write in the end

Low vehicle value is a new energy vehicle manufacturers must face a major problem, but only through a short period of time, "the value of the repurchase, trade-in" and other services to enhance the value of the rate of retention and sales is not a long-term solution. Only through big data and a more scientific residual value pricing system, combined with a certain market strategy and "buy-back, trade-in" and other means to solve the problem of the value of the rate of retention, in order to obtain more consumer recognition.

This article was written by the author of AutoZone, and does not represent the views of AutoZone.