On May 19, the Whirlpool Mr. Bin Smart Refrigerator Launch and Ali Smart Wingman Project Kickoff Meeting was held at Alibaba Xixi Park in Hangzhou. Whirlpool's Mr. Bin smart refrigerator, customized for Tmall, was unveiled at the conference and surprised the audience. With the theme of "Extremely Intelligent, Extremely Fresh, Extremely Ecological", the conference was organized by Whirlpool (China), Ali Intelligence, Tmall Appliance City, and Tmall Meow Fresh Sheng Quartet***. Whirlpool (China) Co., Ltd. senior vice president and general manager of the marketing company Zhang Rongzhong, Ali Intelligent Life Division General Manager Asao Xue, Tmall Appliance City, General Manager of the White Electricity Division Tianxian, Tmall fresh food marketing head Shen Qi and other leading guests and more than dozens of media representatives in China together attended the conference.
▲New product release link is also unique
It is understood that since the launch of the Tmall Customized channel last year, Tmall Customized products have been extended from small home appliances to various types of home appliances such as TVs, air conditioners, refrigerators, washing machines and so on. In this year's Tmall Custom 518, Whirlpool stood out from more than 10,000 brands, successfully selected Tmall Custom, for Tmall Custom to create a smart refrigerator Mr. Bin.
May 19th conference in a narrative of Whirlpool's 100 years of history and Mr. Bin project was born in the cause of the sand painting show kicked off. Mr. Zhang Rongzhong, Senior Vice President of Whirlpool (China), made a speech first. He said that the birth of Mr. Bin is the result of Ali Intelligence, Tmall Appliance City, Tmall Meow Fresh Life and Whirlpool playing to their respective strengths, and is a model of cross-border integration. Whirlpool is a century-old global home appliance leader, which has been in the leading position in the white goods market for 14 consecutive years. With a history of more than 80 years of refrigerator manufacturing, Whirlpool is the only brand in the industry that has successfully made aerospace refrigerators and space refrigerators, with strong manufacturing and research and development advantages, as well as 100 years of big data accumulation. Ali intelligence and Tmall have corresponding data advantages, service advantages, channel advantages, logistics advantages. The powerful combination of all parties has both product leadership and insight into consumer demand, as well as follow-up services. Mr. Bin is a smart home and smart ecosystem solution that all parties have jointly customized for consumers.
▲Whirlpool (China) senior vice president Zhang Rongzhong
For this Ali Intelligence and Whirlpool joint launch of the refrigerator, Ali intelligent life division general manager Asao Xue in the conference speech, said that smart home appliances will be the next traffic entrance, the ability will be far more than we imagined. And Shen Qi, head of Tmall's fresh food marketing, believes that the refrigerator, as a strong use of the scene of family necessities, carries the most content is the fresh food commodities, and the mature development of intelligent technology, so that the refrigerator + fresh cross-border cooperation has the possibility of realization.
▲Ali Intelligent Life Division General Manager Shallow Snow
The general manager of the white goods division of Tmall Appliance City, Tian Ride, said the keyword of this year's Tmall digital home appliances is "intelligent", intelligent digital home appliances is a hotspot that has been on the rise in recent years, and Tmall Appliance City has joined forces with a number of brands to launch a new generation of smart products on Tmall Custom, all of which have seen good growth. Intelligent products, all have good growth. The Internet of Things is the next wind port of the Internet industry, the era of the Internet of Everything has come, Tmall E-City will lead the development of the intelligent hardware industry through big data and Tmall customization and other ways.
Subsequently, Whirlpool (China) Senior Vice President Zhang Rongzhong, Ali Intelligent Life Division General Manager Asao Xue, Tmall Appliance City White Electricity Division General Manager Tianxian, Tmall Fresh Marketing Leader Shen Qi, OS Business Group Marketing Director Cheng Li, Chairman of the Board of Directors of the Zhejiang Baicheng Group Company Limited Ye Huizhong, went on stage to swing the hammer to break the ice, announcing that the Whirlpool Smart Refrigerator Mr. Bin was officially released to the public. Mr. Bin was officially released to the public. Whirlpool (China) Senior Vice President Zhang Rongzhong then made a detailed explanation of this Mr. Bin refrigerator.
According to Mr. Zhang, this intelligent three-door air-cooled refrigerator adopts polka textured tempered glass panel design, which gives the refrigerator product multi-level cultural connotations, elegance and luxury, classic and heritage. At the same time it combines Whirlpool's 100 years of big data accumulation and modern technology in one, the 6th sense of intelligent temperature control, humidity control and intelligent interaction, can think like a human being, to achieve humanized operation.Mr. Bin equipped with multi-sensitive temperature probe, making the refrigerator temperature control more accurate, will be the temperature difference between 0.2 ℃ -0.5 ℃, through the control of temperature to ensure that the food storage time is more long-lasting.
▲Mr. Bin refrigerator
And Mr. Bin's smart color screen, it provides consumers with a new smart home lifestyle, which can realize online shopping, food expiration reminder, food management, recipe recommendation, and also can listen to songs and catch up with dramas online, and also can realize the remote control of cell phone. The cell phone terminal can not only remotely control the temperature of the refrigerator, thaw the ingredients in advance, but also shopping. The current application of the cell phone is the Ali Intelligent App, and online shopping can be directly connected to the Tmall Supermarket and Meow Fresh Life. That is to say, users can choose their favorite ingredients for procurement through the home refrigerator, and then order and pay, by Tmall's Meow Fresh Biological flow for delivery, and finally directly into the Whirlpool refrigerator, the entire system throughout the open.
Chief Zhang said Mr. Bin is not just a refrigerator, it is not only a traditional storage device for refrigerated and frozen food, but also a shopping terminal, kitchen intelligent terminal, and the second center of home entertainment at anytime and anywhere. As a home appliance with 24-hour power supply, Mr. Bin can fully become the core of the intelligent ecosystem, and we can leverage the Ali Intelligent platform to form connections with other intelligent devices to create an intelligent ecosystem. Mr. Zhang believes that Whirlpool relies on the strong alliance with Ali Intelligence, Tmall Appliance City and Meow Fresh, which opens up the "two veins" from products to the cloud, from manufacturing to services, and from pre-sales to after-sales, so that the intelligent devices, online platforms, and users can truly realize the "dialogue" between them. "
Changes in the world's most popular products and services.
Chief Zhang concluded that Mr. Bin listing, Whirlpool and Meow Fresh commitment: buy 2999 yuan refrigerator, send 3000 yuan Meow Fresh shopping coupons, which is equivalent to "0 yuan free refrigerator", the user through the Meow Fresh platform normal shopping, refrigerator will be free. At the same time, all parties also provide customized services, giving the compressor "ten years free replacement", "365 days only change not repair" after-sales service commitment.