With the development of the economy and the advancement of science and technology, the consumption expenditure of college students is increasing year by year, and the increase is getting larger and larger. College students have become a special consumer group that cannot be ignored. The following are three survey reports on college students’ consumption concepts, for reference only:

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1. Survey background

With the rapid development of the economy, consumption Money has become easier, you can spend money without leaving home, and people’s monthly expenses are getting bigger and bigger. College students, as an emerging force group in society, represent the avant-garde trend of society to a certain extent in the consumption process. Therefore, this survey on the consumption of college students was conducted to understand the consumption concepts of college students and to further understand the lifestyle and behavioral habits of college students.

2. Purpose of the survey

The general purpose of this survey is to understand the consumption patterns and consumption concepts of college students

3. Survey location

Online questionnaire survey

IV. Survey time

November 15, 2017 to November 22, 2017

V. Survey scope

1. Geographic scope: college students

2. Time range: November 15 to November 22, 2017

3. Survey targets: Freshmen, Sophomore, junior and senior college students

Six. Survey method

Online questionnaire survey

Seven. Survey results

According to the purpose and content of this survey, this online survey survey was conducted on school students and an online questionnaire was sent to them. 38 valid questionnaires were collected in one day. The results of the investigation were classified and analyzed according to the main purpose of the investigation, and corresponding conclusions were drawn. The specific analysis results are as follows:

(1) Generally, the main daily expenses of college students are spent on food

Generally, the main daily expenses of college students are spent on food, and only a very small number of college students will The main expenditure is on digital products. It can be seen from Figure 1 that 81.6% of college students spend their money on food, and only about 13.2% of college students spend their main money on digital products. It can be seen that the living expenses of contemporary college students are mainly spent on food, and the percentages of clothing and daily necessities are also relatively high, 65.8 and 60.5 respectively. The number of people who buy relatively high-priced products such as digital products is very small. It can be seen that Expenses for college students are mainly on daily necessities.

(2) Most college students pay most attention to the price factor when shopping

As can be seen from Figure 2, college students mainly consider the price of the product when shopping. The price factor Accounted for 73.7, brand factor only accounted for 39.5. Therefore, most college students are still rational in their consumption based on price comparison, but they also pay more attention to the practicality and appearance of the product. The percentages of these two factors are the same, both at 71.1.

(3) More than half of college students will choose to give up purchasing when they encounter insufficient money

57.9% of college students will choose to buy something if they find that they do not have enough money. Don't buy it yet. Only 18.4% of college students would like to work part-time to earn money before buying, and only 2.6% choose to use loan products to buy first. It can be seen that college students have good self-control ability, but college students are still encouraged to do so when possible. If possible, try to make your own money to buy.

(4) When there is a surplus for living expenses, most college students choose to deposit it in the bank

From Figure 4, it can be seen that nearly half of the college students, accounting for 44%, have a surplus for living expenses. Under the circumstances, they will choose to deposit it in the bank, and only 15.8% of the students will use it for financial management. College students should learn to plan the surplus money reasonably and concretely. According to the current data, current college students have relatively poor financial awareness. light.

(5) The vast majority of college students’ daily living expenses come from their parents

From Figure 5, we can see that 73.7% of college students’ living expenses are sent by their parents on a monthly basis. , accounting for 5.3% of them are from bank loans, and only 34.2% make money on their own part-time jobs. It can be seen that a minority of college students earn their own living expenses, and they have to rely on their parents for financial resources.

(6) Nearly half of the students will make plans before consumption

From Figure 6, it can be seen that nearly half of the students think that they should make plans before consumption, accounting for 47.4; 23.7 students have the consumption concept of "Sheng Ze Sheng", and there are also many students who have the mentality of buying what they want, accounting for 21.1. There are very few students who borrow money to buy even if they have no money, accounting for only 5.3. Relatively speaking, college students’ consumption patterns are relatively rational.

(7) The average monthly consumption of college students is generally between 800 and 1,500 yuan.

From Figure 7, we can see that the average monthly consumption of college students is between 800 and 1,200 yuan. 36.8, while 31.6% of college students’ average monthly consumption is between 1200-1500 yuan, only 2.6% of college students’ average monthly consumption is less than 500 yuan, and 31.6% of college students’ average monthly consumption is between 500-800 yuan and more than 2000 yuan. The percentages are the same, 10.5, and the remaining 7.9 of college students’ monthly consumption is averagely distributed between 1,500 and 2,000 yuan.

(8) Most students spend less than 300 yuan per month on skin care and clothing.

From Figure 8, we can see that nearly half of college students spend 44.7 yuan on skin care and clothing every month. Among other image consumption, only 300 yuan or less is spent, while 26.3 are spent between 300 and 500, 18.4 are between 500-800 yuan, 7.9 are between 800-1,200 yuan, and the consumption amount is more than 1,200 yuan. of only 2.6. It can be seen that college students are still more concerned about their appearance and spend a lot of money in this area every month.

9. Conclusions and Suggestions

1. College students’ consumption concepts are relatively rational. Relatively speaking, college students' consumption concepts are relatively rational. They do not blindly follow trends or blindly pursue brands. They pay more attention to price when shopping and pay more attention to the practicality of products. This is a relatively good shopping habit. When they encounter insufficient money, most people will choose to give up the purchase instead of having to buy the product in other ways. This shows that modern college students are more rational in consumption and have strong self-control.

2. College students are not financially independent. Nowadays, the monthly expenses of most college students are generally between 800 and 1,500 yuan, and their living expenses come from their parents. Only a few college students earn their living expenses by working part-time. It is a very bad phenomenon that college students are overly dependent on their parents. We should encourage college students to work part-time to earn living expenses without affecting their studies to reduce the burden on their parents. College students should consider their family's financial situation, their parents' affordability, and the ability to exercise self-control when consuming. They should not spend blindly. Most college students are grateful for what their parents have given them. Therefore, college students should learn professional knowledge, find a good job, and repay their parents and society in the future.

10. Summary

This online investigation is only conducted on the Internet, and has the disadvantage of being unable to control the quota of investigation objects. The survey was aimed at current students, but the number of students who participated in the survey and filled out the questionnaires was uneven. Most of them were concentrated in the category of junior girls. Moreover, there were very few questionnaires collected this time, only 38. The question types of the questionnaires It is relatively simple and the measurement items are incomplete, resulting in deviations between the survey and analysis data and the actual situation. It is hoped that in future surveys, the survey objects can be reasonably distributed, more questionnaires should be distributed for recycling and then analyzed, and the question types should be concise and concise.

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Abstract: Since the reform and opening up, our country has made world-renowned achievements in economy, politics, education and other aspects. People’s living standards have improved significantly. People’s consumption concepts and consumption patterns have also improved. There are also big changes! For college students, the college period is a period of development where demand is constantly expanding, so they especially want to show their growth and maturity to the society with a new consumer image. They hope to show their youthful vitality and their own abilities and values ??through consumption trends, fashion and avant-garde, so as to arouse the public's admiration in a modern society that pays attention to economic value and obtain more development opportunities to stand out.

In the survey, some college students believe that as society develops, consumption is the driving force. Pursuing the avant-garde and leading social consumption trends are also college students’ contributions to social progress. ? Improving the quality of life of college students and promoting their healthy growth is not only the wish of schools and parents, but also a matter of concern to the country and society. In a sense, developing the consumer culture of college students can not only enrich the lives of college students, but also promote production through consumption and drive sustained economic growth. However, while fully affirming the positive factors of college students' consumption, we must also see some deviations in college students' consumption.

This research report conducted a relatively in-depth field survey on the consumption situation and opinions of college students in our school. Through a sample questionnaire survey of students of all grades and levels in the school, and combined with survey reports from other universities, We found that under the background of overall healthy development, the current consumption situation of college students still has many problems, such as: deficit consumption that is not good at financial management, advanced consumption that relies on borrowing to maintain without considering repayment ability, higher than family or negative income level and payment ability. Precocious consumption, blind consumption that relies on advertising, conspicuous consumption that pursues vanity, comparison consumption that does not consider one's own actual situation and just wants to be the same as others, and extravagant consumption that wastes everything. Therefore, how to rationally view the current consumption situation of college students, how to correctly guide college students' consumption concepts, and what role families, schools and even society should play in this process are all related to the healthy development of contemporary college students' consumption concepts and other aspects. key.

1. Current survey data and results analysis of consumption status of college students

1. Survey data on consumption status

(1) Average monthly household income.

According to the survey, 23% of students have an average monthly household income of less than 1,000 yuan, 67% have an average monthly household income of 1,000 yuan to 5,000 yuan, 7% have an average monthly household income of 5,000 yuan to 10,000 yuan, and 3% have an average monthly household income of more than 10,000 yuan. Among them, 4% of students whose family monthly income is less than 1,000 yuan are from cities and 96% are from rural areas. It can be seen that most poor students come from rural areas, and the gap between urban and rural areas in my country is still huge. Most of the students who live luxuriously come from cities. This data is basically consistent with the current income level of the Chinese people: the monthly income of most Chinese families and couples is 2,000 to 5,000 yuan, and poor families and extremely wealthy families are in the minority. Generally speaking, college students from poor families have less monthly consumption expenditure, while college students from particularly wealthy families may live a more luxurious life. For example, some students bought a car worth more than 200,000 yuan during school. This is a real thing in our school.

(2) Average monthly consumption amount.

The average monthly consumption amount is less than 500 yuan, 9.5%, 500-1,000 yuan, 72.5%, 1,000-2,000 yuan, 14%, and more than 2,000 yuan, 4%. It can be seen that the average monthly consumption of most students is 500 yuan to 1,000 yuan, and only 4% have a monthly consumption of more than 2,000 yuan. Some public opinions in society believe that college students represent high consumption, luxury and waste, which is one-sided. of.

(3) Monthly living expenses.

College students’ living expenses mainly come from their families, and some students earn living expenses and even tuition fees by working part-time. 6 students feel they have enough to spend on living expenses every month, 51.5 feel they have just enough to spend, and 42.5 feel they don’t have enough. It can be seen that nearly half of contemporary college students lack planning and financial management skills.

Among the students who feel that they have more than enough every month, 69 are freshmen. This shows that freshmen have fewer consumption items when they first enter the school. Among students who feel they don’t have enough money, 16, 6, 44, and 34 students from freshman to senior year respectively. It can be seen that as the grade increases, students’ consumption items gradually increase. In their junior year, more students fall in love and feel that they don’t have enough money. The highest proportion of students use it.

(4) Consumption mode.

When college students choose to save when they can, 10%, 32% plan to spend, 54% spend whatever they want, and 4% choose other options. It can be seen that many college students’ consumption methods are more casual and lack planning, which leads to insufficient money.

(5) Monthly food expenses.

Ten students have monthly food expenses below 300 yuan, 48 have monthly food expenses between 200 yuan and 400 yuan, 32 have monthly food expenses between 400 yuan and 600 yuan, and 10 have more than 600 yuan. A monthly food expenditure of less than 200 yuan means that the daily food expenditure is only a little more than 6 yuan. Under the current conditions of about 3 yuan for a stir-fried pork dish in the school cafeteria, this means that such students can only get one dish per meal, every day. Only one meal of meat. Students whose monthly food expenses exceed 600 yuan, in addition to normal meals, also buy drinks almost every day. These data are very low compared with other regions (such as Beijing and Shanghai), mainly because the price level in Mianyang is relatively low. Regardless of whether students are poor or not, food expenses account for the vast majority of total consumption, which is in line with healthy consumption composition. The survey found that there has always been a craze among college students to go out for dinner and treat classmates to dinner. Although the expenditure in this area is not large, it is also a reason for the high consumption of college students. This shows that college students have gradually begun to spend money on social communication.

(6) Money for usual purchase of learning materials.

The amount spent by college students on purchasing learning materials each semester accounts for 41.5% for less than 10 yuan, 49.5% for 10 to 50 yuan, 6% for 50 to 100 yuan, and 3% for more than 100 yuan. It can be seen that college students do not usually buy many books. Except for some students taking postgraduate entrance examinations and various qualification certificates, they generally do not buy books other than textbooks.

(7) Monthly love-related expenses.

This survey omitted love expenses, but according to what we learned verbally during the survey: among the monthly love-related expenses, 12 are those who choose less than 50 yuan, and 4.5 are those who choose between 50 yuan and 100 yuan. , 15.5 were between 100 yuan and 200 yuan, 22 were above 200 yuan, and the other 46 students answered that they were not in love. It can be seen that students who are in love spend on average more than 100 yuan more per month on love than other students.

(8) Average monthly phone bill.

20% of college students spend an average monthly phone bill of less than 20 to 30 yuan, 38% of them spend 30 to 50 yuan, 36% of them spend 50 to 80 yuan, and 6% of them spend more than 80 yuan. Most college students spend between 50 and 100 yuan on phone bills. A few students fall in love remotely and talk on the phone, resulting in a monthly phone bill of more than 150 yuan.

(9) Average monthly consumption amount for Internet access.

The average monthly consumption of college students on the Internet accounted for 8% below 10 yuan, 21% for 10-30 yuan, 39% for 30-50 yuan, and 32% for more than 50 yuan. It can be seen that most students only use the Internet moderately, and not as many students are addicted to online games as imagined. (10) The consumption item you are most willing to choose when you have extra money in your hand. 29.5% of college students choose to eat and drink, 24% choose to travel, 17.5% choose to dress up, 16% choose Internet cafes, 7% choose savings, 5% choose buying books, and 1% choose others. It can be seen that food is the most important thing for the people, and eating and drinking is still the mainstream. Everyone has a love for beauty, and college students also pay attention to their own dressing. The pursuit of fashion has become a side job for some students. There are also many people who choose to go sightseeing, which shows that college students have become the majority of young tourists. Discos, KTV and other entertainment methods are also increasingly favored by college students.

(11) Which method to use for consumption.

Most students prefer cash when shopping, and about one-third of students prefer credit card. It can be seen that some relatively advanced consumption methods have entered the lives of college students. Campus cards and bank debit cards, large and small, will become essential items in college students’ wallets. The use of credit cards by students has gradually become popular. But at the same time, many students also choose to shop in the commercial districts around the school.

(12) Consumption differences between boys and girls.

The survey results show that among modern college students, the love expenditure of men and women is basically on the same trend, and some girls even spend more than boys on love. In terms of establishing and cultivating their own interpersonal relationships, boys spend much more than girls, and in terms of image packaging, girls are slightly better. In the survey on whether there is a budget and plan for monthly expenses, the number of female students who chose to have a plan was 42%, while the number of male students was 37.1%.

(13) Daily sources of funds and family income.

The survey found that the main source of income for college students is provided by their families. Among them, the number of poor students participating in work-study programs is ten percentage points higher than that of ordinary students. Poor students have more eager expectations for part-time jobs than ordinary students and will put in more effort. It can be seen that students from poorer families are more eager to train themselves and join the society as soon as possible.

(14) College students’ views on their own consumption situation.

Regardless of poor students or non-poor students, one-third of them think their consumption status is just right, and 10% of poor students think their consumption status is low. Most of the remaining students think that their current consumption situation is on the high side. Students generally have the experience of spending money unknowingly, but most students have not really thought about how to face it. The problem of excessive consumption and how to deal with it shows that college students have not yet developed good consumption habits and mature consumption concepts.

2. Analysis of survey results

From the above survey results, it can be seen that the basic life consumption and psychology of college students are realistic and reasonable as a whole, but the discrete trend is obvious and individual differences are big. It is mainly summarized in the following aspects:

(1) Rational consumption is still the mainstream of consumption.

Most of the expenditures of college students are on food and drink, while the expenditures on entertainment are not much. It can be seen that college students still clearly understand that their mission is to focus on learning knowledge rather than being addicted to having fun. Due to their limited spending power, college students will be more cautious when consuming and try to be as selective as possible. They will not blindly seek expensive products, or only focus on cheap prices without paying attention to quality. Therefore, more rational consumption is the mainstream consumption among college students.

(2) College students’ consumption has its irrational side.

College students have no financial resources, poor economic independence, and no foundation for consumption. The non-independence of the economy determines that college students have little experience in independent consumption and cannot rationally measure consumption value and cost. College students have not formed a complete and stable consumption concept, and their self-control ability is not strong. Most consumption is random consumption and impulsive consumption induced by media propaganda or influenced by classmates around them. This is also the result of the consumption demonstration effect of college students. Take mobile phone products as an example. At present, some of the college students who have mobile phones have communication needs and their family financial conditions allow it; another part has communication needs but their family financial conditions cannot afford it? They are eager to consume; there are Part of it is "luxury" consumption that has neither communication needs nor family financial conditions. And "luxury" consumption is caused by the demonstration effect of college students' consumption and the comparison mentality.

(3) College students pay more attention to fashion consumption.

Students are active in thinking, have a strong desire for knowledge about new things, like to pursue new trends, and dare to innovate. They have a strong tendency to consume, and entertainment consumption accounts for a large proportion of all consumption.

For enterprises, China Mobile has done better. They used popular fashion spokesperson Jay Chou to cheer for "M-ZONE". At the same time, they took advantage of students' pursuit of high quality and low price to launch student cards, thus winning a lot of performance.

(4) The consumption composition of college students keeps up with the trend of social development and is in line with society.

From the survey, it can be seen that college students spend more money on dining out, inviting friends to dinner, traveling, and communication networks. It seems that the college student circle has become a small society, and college students are more aware of the need to Get early exposure to some new ways of life and consumption in society, and then integrate into society early. Bank cards, credit cards and other consumption methods are also popular among college students. It can be seen that college students, as an active group in society, although their economic strength has not kept up with the society, their consumption awareness has long been improved. keep pace with social development.

(5) Consumption is developing towards diversification.

While college students are achieving food and clothing, they are also significantly spending money on clothing. As the proud students of heaven who have read the books of saints and sages, they will not forget to visit school supplies stores and bookstores after studying. Recharging their tuition for obtaining various certificates has become a consumption hot spot for college students. Some students who have a lot of money also have some digital products such as cameras and MP3 players on hand. It can be seen that the consumption orientation of college students is gradually developing towards diversification.

2. Ideas and methods to solve the problem

1. Guidance from various parties such as family, school and society

(1) Parents should start from themselves. Changes are not good. consumption concept.

Family education should not only pay attention to the cultivation of children's moral, intellectual and physical aspects, but also pay attention to the cultivation of children's consumption concept. In addition, many parents should give up the idea of ????comparing others with others to save face. Parents should teach their children a simple, concise, preferential and practical consumption concept, so that they can gradually develop the good qualities of being self-reliant and not extravagant and wasteful.

(2) Form a good consumption atmosphere among college students.

Good school spirit is an organic combination of teachers’ ethics and students’ learning and life style. Among them, students' consumption psychology and behavior are an important part of reflecting students' life style. Once good consumption habits are cultivated and strengthened, it will promote the shaping of good school spirit and form a virtuous cycle of school spirit helping students. Therefore, the cultivation of good consumer psychology and behavior of college students should be regarded as an important part of the construction of campus culture. In the construction of campus culture, we design activities related to college students' healthy consumption concepts, and persevere to promote the formation of good life style with college students' good consumer psychology and behavior, thereby promoting the consolidation and development of good study style and school spirit.

(3) The influence of society’s bad consumption habits is the fundamental reason for the formation of college students’ bad consumption habits.

Therefore, society should gradually adjust the overall consumption structure. The misguided orientation of high consumption encourages comparison among students. In addition, the overdraft consumption method that is popular in today's society should also be gradually changed, so as to guide college students' consumption habits and methods to become more reasonable!

2. College students should improve their own awareness

(1) Reasonably plan your own consumption structure and enhance your financial awareness.

To gain a firm foothold in the fierce competition in society, students need to think more rationally about their own consumption status, and they must pay attention to developing a healthy consumption psychology and good consumption habits in college life. . We should emphasize reasonable and moderate consumption and advocate living within our means and planned consumption. Pay attention to carrying forward the traditional virtue of diligence and thrift, and consciously resist the influence of bad consumption habits.

(2) Pay attention to overcoming the comparison mentality and do not blindly pursue high consumption.

College students do not have independent financial resources, so in the process of consumption, they must proceed from reality. We must choose consumption standards that are suitable for college students, instead of blindly pursuing famous brands, high standards, and high consumption just because of comparison. To overcome this mentality, college students should establish correct and scientific values ??that adapt to the trend of the times, gradually establish correct life principles, and give themselves a rational position.

(3) Poor students should face up to their own consumption situation and develop a good consumption mentality.

As a special group among college students, poor students have relatively backward purchasing power, but their desire to consume has not diminished. Therefore, poor students must pay more attention to face their actual situation. A poor student in the survey said this: "When cleaning the school road, I will smile to everyone who passes by, because I know that making money with one's own hands is the most glorious." This is a good mentality. Poor students should actively face their own situation and allocate consumption according to their actual conditions.

(4) Pay attention to spiritual consumption and develop healthy habits.

For college students who do not yet have a fixed source of income, spiritual consumption can not only make up for the lack of material life, but also give college students a deeper spiritual connotation and a richer spiritual life. Therefore, college students should combine entertainment and knowledge acquisition through various educational and cultural activities to cultivate their temperament and acquire knowledge. In addition, attention should be paid to emphasizing green consumption and opposing consumption behaviors that are not conducive to protecting the ecological environment. 4. Survey summary

Through the survey on the consumption situation of college students at Southwest University of Science and Technology, it can be seen that the current basic life consumption of college students is generally realistic and reasonable, but there are also many problems. This is mainly due to differences in family circumstances and consumption habits. It should be a top priority to cultivate independent financial management abilities, scientific values ??and consumption concepts among college students.

The four years of college are like golden years, and learning is the theme. However, consumption issues are also very important. On the surface, consumption is a personal behavior, but in a deeper sense, consumer psychology and consumer awareness are a spiritual and cultural phenomenon. Therefore, on university campuses, we should actively advocate rational consumption within our capabilities. Therefore, on university campuses, we should maintain the fine traditions of self-improvement, hard work, diligence and frugality. We should not blindly compare ourselves to wanton enjoyment, but should actively advocate rational consumption within our capabilities.