"Do you know how many intermediaries there are in Zhangshu City? Although our place is not big, there are at least 300 intermediaries. "

On July 26th, Zhang Yunhua (a pseudonym), an intermediary in Zhangshu City, Jiangxi Province, told the reporter of National Business Daily on the phone.

Recently, Zhangshu City issued "Several Measures on Promoting the Healthy Development of the Real Estate Industry in Zhangshu City" (hereinafter referred to as "Measures"), involving 22 measures and detailed rules, such as various housing subsidies, halving deed tax, reducing down payment ratio and loan interest rate. One of them points out that during the period from June 30, 2022 to June 365438+February 3 1, all registered intermediaries

On the afternoon of July 26th, Chen Wenjing, director of market research of the Index Division of the Central Reference Institute, told reporters: "Zhangshu City is not the first city to issue this policy. As early as June 2nd, Yichun City proposed that "every commercial house sold will be rewarded with 1 000 yuan." The policy aims to enhance the sales activity and enthusiasm of intermediaries, support home buyers by reducing the down payment ratio and granting housing subsidies, and at the same time, open up the relevant chains of intermediaries to play their transmission role, thus promoting the positive promotion of the market. "

Rewards for yishoufang are given to individuals.

Judging from the detailed rules in Article 4 of the Measures, it is clear that the registered intermediary agencies will be rewarded for selling commercial housing. During the period from June 30, 2022 to February 3, 2022 1, the registered intermediary agency will be awarded RMB10,000 for each set of commercial housing sold.

The reporter saw on several purchase platforms that as a county-level city entrusted by Yichun City, there are no more than 10 new housing projects currently on sale in Zhangshu City, most of which are concentrated in the new development zone, and the house price is between 4,500 yuan/square meter and 8,500 yuan/square meter.

Direct financial subsidies, bonuses to individuals or institutions? Can the sales staff get the reward smoothly? Who will determine the ownership of the sales customer?

On July 26, the reporter of China Business Daily called the Housing and Construction Bureau of Zhangshu City. On the phone, the staff explained in detail the process of rewarding the intermediary.

"The reward is for the sale of first-hand houses, and the bonus is distributed to individuals." The staff member made it clear.

"In terms of specific operations, intermediaries complete sales, register with developers, and developers collect information in a unified manner. After the deadline of 65438+February 3 1, it will be reported to the Housing and Construction Bureau for approval and publicity, and finally the bonus will be paid to the personal account. " He added.

"You didn't leave the phone number of the sales office? Never been to the sales office? " Zhang Yunhua asked warily, "As long as you haven't been there, the intermediary can help you apply for a group purchase price, which is 20,000-30,000 yuan cheaper than going directly to the sales office, and it doesn't affect your enjoyment of housing subsidies."

This means that if you buy through an intermediary, the purchaser can not only enjoy a sales subsidy of 300-500 yuan /m2, but also get a discount of 20,000 yuan for group purchase. Based on a new house of 100 square meter with a total price of 800,000 yuan, the discount can be at least 50,000 yuan, equivalent to 9.75% of the total house price.

"Jiangshan Lang Jing, this property, I sold 3 sets this year, and I also sold other properties." Zhang Yunhua said.

"There will be a brave man under the four rewards. Sometimes the market needs confidence, and it is not a good idea to sell at a reduced price. In the past, the sales were not good, and the developer's sales enthusiasm was higher after raising the commission, which also played a certain role. "On July 26, Lu Wenxi, an analyst of Shanghai Zhongyuan Real Estate Market, told the reporter through WeChat," Objectively speaking, although the intermediary is at the back end of the industrial chain, its role in promoting sales is still obvious, which can be tried as a means. Of course, it remains to be seen whether this low-level city will have a long-term impact. In the short term, if sales start to improve, the enthusiasm of intermediaries will be higher. "

But maybe this policy is too innovative. As middlemen in the front line, He Liu didn't realize that they could still get paid. "1000 reward is for second-hand houses. How can there be a new house reward? " Similarly, they don't know how to apply for rewards and how to distribute them. "They just read policy documents."

Various subsidies, let you buy a house.

In addition to stimulating sales by rewarding intermediaries, Zhangshu City has also launched a large proportion of housing subsidies. From July 1 day in 2022 to February 3 1 day in 2022, the subsidy for first-time purchase is 300 yuan/m2, and the subsidy for non-first-time purchase is 200 yuan/m2; Families that meet the national policy of two children and three children will be given subsidies of 300 yuan/m2 and 500 yuan/m2 respectively for purchasing new commercial housing with their household registration books.

Moreover, the purchase of non-residential commercial housing can also get a subsidy of 300 yuan/square meter, which shows the great determination to destock.

"You don't need to run for subsidies. The development enterprise will let you fill in a registration form to find out, and the enterprise will conduct a preliminary examination. Then submit the application form and the transaction filing contract to the window for review, and grant subsidies after the review is passed. " The window staff of the residential building of Zhangshu Administrative Service Center explained clearly on the phone.

In addition, Zhangshu City issued this document, as well as conventional "hard bone measures" such as reducing the down payment ratio and loan interest rate and increasing the amount of provident fund loans. As a "latecomer" to optimize regulation, Zhangshu City's "copying operation" is quite in place, and at the same time, it has strengthened its attention to the circulation of second-hand houses. According to the policy, if you buy a second-hand house and pay the deed tax before 65438+February 3, 20221,the beneficiary finance will subsidize the purchaser according to 50% of the deed tax paid.

Can the combination of subsidies, down payment and interest rate reduction bring new vitality to the quiet small town property market?

Chen Wenjing said, "Since the beginning of this year, about 60 cities have broken the traditional means of policy regulation and control, and introduced innovative measures to stabilize the market from the aspects of supporting families with many children, encouraging the masses to provide for the elderly, helping the whole family to buy houses by one person, breaking the purchase restriction by leasing, encouraging group purchases and bulk purchases, and promoting the release of the demand for just-needed and improved housing. At present, the national real estate market is still in the adjustment period, and it still takes time for the industry to fully recover. It is expected that more places will introduce innovative policies in the short term to release more demand for home ownership. "