Cosmetics store business plan

As society develops step by step, various business plans appear frequently. Business plans will not only enhance the entrepreneur’s own confidence, but also Enhance the confidence of investors and partners in entrepreneurs. So do you really know how to formulate a business plan? The following is a cosmetics store business plan that I compiled for you. I hope it will be helpful to you.

Cosmetics store business plan Part 1

Chapter 1, summary

Purpose and business model

The purpose of our company is to provide College students provide appropriate cosmetics and basic skin care, giving everyone the right to enjoy beauty. At the same time, they help girls care for their skin and dress appropriately when applying for jobs to achieve success. Our company is a company in the founding stage. The legal business form of New Life Cosmetics Company is sole proprietorship.

Since September 2004 to the present (March 2006), our company has been engaged in market research and has made achievements. Specifically, it has discovered the niche market of the campus market, especially in the cosmetics industry. A blank. From the perspective of expected financial analysis, our company is expected to achieve sales revenue of 50,000 yuan per month in 2006 and pre-tax profits of 15,000 yuan. In 2007, sales revenue will be 200,000 yuan and pre-tax profits will be 70,000 yuan. We are able to achieve this goal because our funds are mainly used for:

1) Opening the market for new products;

2) Adopting effective marketing strategies to expand the campus market

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Now New Life Cosmetics Company is in need of publicity. In order to implement our plan, the company needs a loan with a total amount of 15,000 yuan for the following purposes:

1) Use a single page and corresponding beauticians to promote it in Liulin University Campus to increase its influence.

2) Training of company personnel.

Our products and services:

New Life Cosmetics Company currently mainly provides mid-to-low-end cosmetics such as Avon, Olay, Pond's, Shiseido, L'Oreal, and Little Nurse. At the same time, our company also interviews students who need job interviews. Regular facial mask care and light makeup for students in need will help the success of the interview. Currently, our products/services are in their infancy. We plan to continue to expand our power according to this business model:

In this market, the main key factor is how to meet the consumer needs of college students.

Our service is unique because we are close to consumers and understand the market better. In addition, we have our own advantages because we graduated with a bachelor's degree in management. Or the market has a rich theoretical foundation.

We position our market in beauty and skin care. According to market resources, surveys over the past two years show that 93% of girls need this service. Almost all girls say they care about their appearance and hope to care for or improve their skin through professional beauticians. During the survey, it was found that in the girls’ dormitories, cosmetics are the most common products, and most of them are mid- to low-end products, but the prices are quite high. According to the interviewees, it is generally difficult to buy cosmetics at discounted prices. The channels are very blocked. In fact, even the so-called deep discount products still have huge profits. It’s even more inconvenient when it comes to skin care. There are very few decent beauty shops around, and even fewer that cater specifically to college students or conduct job interviews for them.

Competition:

In this niche market, we have no competitors, but our services are selective in the market. Therefore, we must reflect our competitive advantages, that is, do a good job in publicity and promotion.

Management:

Our management has the following people to ensure the realization of our plans.

Zhao, male, general manager. Bachelor's degree in management, rich experience in cosmetics sales, and certain acumen for the market.

Yang, male, sales manager. Bachelor of Management, with 5 years of work experience and 8 years of market experience, specializing in marketing and sales strategies.

Funding requirements:

We are seeking loan support of 45,000 yuan, which will be used for start-up capital and marketing funds. We use profit sharing to repay this loan or investment within 2 years.

Chapter 2, Company Introduction

1. Purpose (mission)

Our goal is to turn the company into a college cosmetics chain company

We are determined to abide by our credibility and improve our reputation in the sales field. In order to achieve this goal, we adopt methods such as operating with integrity and expanding publicity.

In order to implement our goals and established policies, we are determined to treat fund guardians, customers and other groups in society with a strategic attitude of expanding our operations. These units will trust our company because the interests of the providers are closely related to ours.

2. Company Profile

New Life Cosmetics Company will be established in September 2006. Its business scope includes the sales of cosmetics and targeted basic skin care. The legal business name is New Life Cosmetics Company, and the legal address is No. 10001, Dagu South Road, Hexi District, Tianjin.

Our company is a proprietary company. Our main office is located at Facade #5 of Engineer College, Hexi District, Tianjin. Our business area is 60 square meters, and the beauty and skin care room is 40 square meters. Once we have the funds, we hope to expand to neighboring university campuses within two years.

3. Company Strategy

Although the cosmetics market is not simple, some powerful companies in this niche market are in a state of abandonment or underdevelopment. Therefore, for our company Provide space for survival and development.

The market strategy of New Life Cosmetics Company is to "encircle the cities from the countryside", that is, to attack weak markets first and then gradually occupy the market.

Products and services:

The company represents one aspect of the new female consumer market. This market can target college students as potential target customers. In a few years, it will be the trend The consumption of white-collar workers in society is only increasing, and they may all develop into our loyal customers. It also provides favorable conditions for our company to expand its scale.

IV. Company Management

1. Management Team Status

1) One store manager

2) 5 people on duty at the store: 2 Salesperson, 3 beauticians (early stage). There are 9 people on duty in the store: 4 sales and 5 beauticians (in the later stage).

3) Door-to-door sales and service to 8 people (early stage). Door-to-door sales and service for 4 people (late period)

The company will establish the following systems and reports to facilitate management

1) Financial and product management systems

2) Personnel Recruitment, training, rewards and other incentives

3) Printing sales orders, reports, etc. to facilitate verification and management

2. External support:

We currently have Developed business relationships with the following external consulting firms:

1) Tianjin Hexi District Accounting Firm

2) Tianjin Hexi District Sunshine Law Firm

5. Organization, collaboration and external relations:

(1) Internal management system of the organization

1) The company will establish the following systems and reports to facilitate management

2) Personnel recruitment, training, rewards and other incentives

3) Printing of sales orders, statements, etc. to facilitate verification and management

(2) New Life Cosmetics Company has already cooperated with the cosmetics production industry Major companies in the company have developed important interests.

The following are examples of the scope of these relationships:

The company has established important strategic partnerships for mutual benefit and collaboration in the following large and consolidated businesses:

We have established a partnership with Avon, Tianjin Sales Department We have established a sales agreement, which allows us to enjoy the same purchase price as other distributors;

We have established a marketing agreement with the nurse manufacturer, which allows us to enjoy the lowest factory price, thus giving us a cost advantage.

(3) Personnel Recruitment

Employees in this industry must have employment certificates according to national regulations, especially beauticians. Department sales staff are required to have undergraduate degrees or outstanding junior college students in corresponding majors and have certain marketing and sales knowledge.

Recruiters should pay attention to appearance. Males should be above 175 cm and females above 165 cm. They should have good facial features, good skin, strong language skills, careful work, no bad habits, and no bad behavior records.

Recruiters have a 6-month probation period.

VI. Site and Facilities

Our company is headquartered at No. 10001, Dagu South Road, Hexi District, Tianjin

This site is owned by the College of Engineering. To meet the development needs in the next two years. After our company improves its sales capabilities, it is expected to quickly expand to the University of Finance and Economics and the University of Science and Technology and open chain stores.

7. Risks

The main risks of this project are the following aspects:

1) Customers have allergic reactions to some cosmetics. In view of this, we follow up and investigate each customer and establish good contact in the first two days of using our company's products. At the same time, we strictly control the purchase of goods and strictly prohibit counterfeit and shoddy goods.

2) Anti-theft and fire prevention. Establish a system of personal responsibility. Specific responsibilities are assigned to individuals and a rotating duty system is implemented.

Chapter 3, Market Analysis

1. Market Introduction

Liulin, Hexi District, Tianjin City, is another university gathering area with modern colleges, engineering schools, Colleges, medical colleges, universities of science and technology, universities of finance and economics, etc. There are a relatively high proportion of girls in these schools. However, there is no cosmetics store specifically catering to female college students nearby. At the same time, facing fierce competition in job hunting, every female job seeker wants to stand out, so what to wear when applying for a job? It also seems particularly important. The contradiction between demand and supply brings unlimited business opportunities to develop this industry.

2. Market analysis

2.1 Advantage analysis:

a. As mentioned above, the contradiction between supply and demand. The campus market is a gap. There are survival and development problems. Opportunities for development.

b. Highly targeted. Our products and services are entirely aimed at college students who need to find jobs, and the prices are mainly medium and low-priced.

c. Understand the market better. Since our company is in close contact with our consumers, we can better understand the market and adapt to it in a timely manner.

d. Most of the company members are graduates of management majors and have strong interest in the cosmetics industry, so they have stronger business advantages.

2.2 Disadvantages are:

a. Difficulty in raising funds.

b. Most of the company’s management and operating personnel lack experience.

c. Difficulties in choosing marketing strategies to establish the company’s visibility and credibility in the short term.

3. Target market

1. Target customers

The target customers of New Life Cosmetics Company are: first of all, universities around the Engineering College. In the early stage of the plan, After success, it will be promoted to various colleges and universities in need.

1.1 Single customer - refers to the purchase of goods or services to satisfy personal pursuit and experience of beauty. It is characterized by personalized small-volume purchases, which is our main service target.

1.2 Group customers - purchase goods or services from groups such as classes or dormitories. It is characterized by fixed time and number of people (generally developing into repeat customers).

IV. Sales Strategy

The key to this project is sales work, so sales performance must be linked to personal performance in order to maintain high staff morale and achieve better economic benefits. To this end, the following measures are taken in salary design:

1. The general salary system implemented by personnel is divided into three levels. General personnel are 1,000 yuan, 1,200 yuan, and 1,500 yuan per month. If a famous beauty doctor is hired during the event Daily wages are determined separately.

2. Linked to performance. On the basis of the basic salary, employees receive a commission of 10% of each person's sales. (Except for special offers)

Chapter 4, Competitive Analysis

In order to enhance the competitiveness of the company and increase sales, our company will take some marketing measures. Some basic plans are as follows ：

1. Marketing plan

(1) Regularly provide basic knowledge about skin care for the above-mentioned college girls (such as every Friday night), the main purpose It is to let more people understand the importance of skin care.

(2) Adopt a membership system. That is, you can become a member by spending a certain amount at one time, and you can enjoy preferential prices when purchasing goods in the future.

(3) Cash back on consumption. After each consumption, we will keep their bills for customers, and when the accumulated consumption reaches a certain amount, a certain proportion of cash will be used to encourage everyone to spend while avoiding the loss of customers.

(4) In order to thank and enhance customers’ support for the company, we provide everyone with free skin care during holidays (such as Women’s Day, New Year’s Day, Christmas, National Day, and May Day)

2. Service and support

1) Customer service:

Only by being "targeted" can we occupy the market effectively and efficiently. To do this, we must first have a sufficient understanding of the market and a good understanding of the market. Therefore, we will conduct regular surveys, establish timely communication with customers, understand their voices, and ensure 100% customer satisfaction.

2) Feedback:

Establish a positive customer feedback mechanism, such as opening a store in addition to equipment and customer suggestions, and using a lucky draw, a form of encouragement and entertainment, to ensure that in the early stage The company's information is smooth and thus constantly in line with the market.

Chapter 5, Marketing and Sales

1. Sales Strategy

(1) Sales Methods

The company’s sales methods are divided into It is divided into two parts: growth stage and maturity stage.

1. Growth period

1. The store is operated in a stand-alone manner. It requires 4 people. It opens from 8 a.m. to 12 noon and is on duty from 8 a.m. to 12 p.m., with another shift starting at 12 p.m. to 9 p.m., two people are on duty. The other two take turns to rest.

2. 10 door-to-door salesmen will go to the girls’ dormitory to explain knowledge about skin beauty, establish friendly relations with students and promote products in a timely manner. Extensively build company image to increase visibility.

2. Maturity period. As the market matures, the company's reputation has greatly increased. The company mainly operates through business, supplemented by door-to-door development of new customers.

1. The store is operated by a business model, with a minimum requirement of 12 people. The content is the same as above.

2. 2 door-to-door salespeople. The content is the same as above.

2. Product positioning

1) Market positioning: The company’s business and service philosophy is to serve female college students, and its products are positioned as mid- to low-end products that are acceptable to most students.

2) Business philosophy

Be small, be refined, and be good.

Make it small: limited to college students.

Precision: quality control.

Do it well: Serve customers to build the reputation of the company.

5. Pricing Strategy

As we all know, the cosmetics industry is very profitable. In order to enhance our company’s market competitiveness and better serve our students, our prices should be lower than the market average. If the price is 3-5, it will be more attractive to customers.

We will contact a wide range of departments in the normal way: editorial departments of major trade publications, business and local publications, key managers of existing customers' companies, employee organizations, user groups, customers , competitors, sales reps, etc.

Chapter 6, Financial Plan

(1) Sales Income

Monthly planned cosmetics sales of 32,000 yuan, and skin care income of 8,000 yuan, total: 40,000 yuan

(2) Monthly expenses

Cosmetic sales cost 5,000 yuan, skin care cost 1,000 yuan

Rent, renting a 60-square-meter stall per year Rent 12,000 yuan, monthly rent 1,200 yuan

Staff salary 6*1000 2*1200 1500=9900 yuan

Staff commission 32000*10=3200 yuan

Tax 5200 yuan

Total: 5000 1000 1200 9900 3200 5200 4500=30000 yuan

Monthly profit 40000-30000=10000

Income tax paid 10000*30=3000

Monthly net profit of 7,000 yuan, annual net profit of 70,000 yuan

7. Construction of corporate culture

Although this project is small, it belongs to the service industry and must have certain qualifications. specifications to give customers a good impression. First of all, we must strengthen ideological education for employees, establish corporate credibility, pay attention to business ethics, and win the trust of customers with sincerity. Secondly, employees are required to dress uniformly to reflect professionalism. Cosmetics store business plan Part 2

1. Preparations before starting a business (opening a perfume and fragrance bar)

Before choosing the perfume and fragrance bar industry, first measure your own business How much money is there. Because the total investment in various industries is high or low, and each industry is different, you should first measure which industries you can use the funds you have, and then make further plans.

The advantage of choosing to open a perfume bar is that the perfume bar (bulk perfume) industry is mature, the profit is several times higher than other industries, the cost is low, and it is easy to enter. start up.

2. Store location selection

The choice of location has a great impact on the future operation of the store, so be sure to find a store with a good business district location.

　3. Perfume specialty stores

　4. Home furnishing stores, underwear stores, related women’s clothing and accessories stores

　5. Bars, tea rooms and other entertainment and leisure places

6. Other fashionable goods sales venues

7. Various sales venues located in busy cities and with high flow of people

It is recommended that the rent of the store should not exceed 6,000 Yuan/month, the area is between 5-15 square meters. After finding a store, the next step is to sign a contract with the landlord. When signing a contract with the landlord, the lease period should not be too short. If you only sign for one year, you may have to start recycling after one year, but the store will be taken back by the landlord. The ideal contract period is three to four years. , even if there is a problem with the operation in the future, I can sublet it out (the rent here has been rising). After renting the store, it will need a decoration period, so I asked the landlord to deduct the decoration period from the date when the rent starts to be calculated, so as to reduce the rent. expenses. Oh, if you can burn less money, just burn less. Why don’t we have much starting deposit? It is recommended to choose a store in a mature business district with large customer flow and consult customer service.

3. Decoration of the store (perfume mixing bar)

It is recommended to apply directly for the perfume mixing bar. The manufacturer will help you with the decoration renderings and explain the actual situation of your store clearly ( Including the location of the store, the surrounding business district, customer flow, the direction of customers passing by, the floor plan of the store, etc.) The manufacturer has customized the decoration renderings for you. You can make simple modifications according to the decoration cost, and the general style will remain unchanged. , in this way, manufacturers can also help you match suitable products based on this information.

4. Selection and purchasing channels

Everything depends on the east wind. Now let’s get to the point. I should talk about how to buy something that makes money: perfume, and how to purchase and select goods.

I have explained the store situation clearly to the manufacturer before. The perfume bar manufacturer will help you design a product mix that suits you based on your store situation and give customers a reason to stay for one more minute. Give yourself a chance to make a little more money. Try to arrange the arrival of the goods every Saturday, so that there will definitely be new products arriving in the store every weekend, but only the upper part will be new, and the rest will be reserved for Sunday! Let customers feel that new products are arriving every week when they come to your store. Whether they need it or not, give them a reason to come back next time. Likewise, give yourself a chance to make more money.

For several sales climaxes such as "Valentine's Day", "Women's Day", "May Day", "Chinese Valentine's Day" and "National Day", do not wait until almost the same time to prepare the goods. You can start preparing half a month in advance. Got it! Just give yourself enough time!

Purchase channels:

Pheromone Perfume Co., Ltd. is the preferred manufacturer, exclusively producing pure plant essential oil microcapsule perfume, which does not contain methanol, does not contain alcohol, does not irritate the skin, and is suitable for any skin type. It can be used by people of all qualities, and more importantly, its fragrance is light and lasts for 3-7 days, which is truly effective in helping you lock in repeat customers. Allowing every customer to create their own unique perfume in the world.

The only company in the perfume bar industry that produces microcapsulated perfumes is Pheromone Perfume Co., Ltd.

The only perfume in the national perfume industry with a methanol content of "0" is Pheromone Perfume Co., Ltd.

5. Manpower Planning

For a store of about 10 square meters, it is recommended to hire 1-2 shopping guides. Applicants with experience in retail industries such as cosmetics, clothing, and beauty salons are preferred. , when you first start a business, it is recommended to hire a shopping guide to be responsible for receiving customers, and the store owner should always be in the store to receive customers and collect cash (you should be tired when starting a business on your own, not to mention that we don’t have a lot of funds in the early stage of starting a business). The salary of the shopping guide (including yourself) is 1,000 yuan/month with a commission of 1 (1% of the monthly turnover) to increase work enthusiasm.

6. Investment amount analysis, monthly cost analysis

1. Rent: 500-5000 yuan/month

2. Decoration fee 1000-3000 yuan

3. The first payment for perfume is 10,000 yuan

4. Other expenses are 1,000 yuan

5. Employee wages can be settled at the end of the first month and do not need to be included in the initial period Investment

6. The remaining 3,000 will be used as working capital

7. Marketing strategy (perfume bar business method)

1. When everything is ready, Preparing for an official opening date. In order to attract customers on the opening day, it is inevitable to hold some promotional activities. Promotional activities include discounts, gifts and draws. At the same time, some flyers were distributed in surrounding communities.

2. Display of perfume and fragrance bar

The key to opening a perfume and fragrance bar is to have a wide variety of fragrances, giving customers enough room to choose. This is different from other brand stores. Don’t rely on just a few main models for sales! The product display should highlight the characteristics of your own perfume, display light and slightly strong ones separately, and clearly indicate which fragrance type is suitable for which group of people. For example, white-collar workers and office clerks can recommend that they use light essential oils to mix it. For 90-year-old girls and other perfumes that suit their personality, you can boldly blend more essential oils. For mature ladies around 40 years old, you can use fewer essential oils. The main blend should be generous and elegant. In addition to the neat appearance of the store, it also provides convenience for customers who purchase with purpose! Therefore, the fragrance types are displayed in scent cups and scent sticks to facilitate customers to try the scent, and several particularly beautiful small perfume bottles are selected to attract customers' attention. Many times customers choose a perfume because they see the beautiful small perfume bottle! The styles of small perfume bottles should be changed frequently, so don’t be lazy!

3. Long-term development marketing strategy

a. Principle: New perfume bottles should be put on the shelves every week.

b. Policy: Try to standardize every link in order to prepare for future chain development, that is, model replication.

c. Service: Train salespersons’ basic interests, customer service attitude and service purposes.

No matter whether the customer buys perfume or how much perfume they buy, you must give them a good send-off so that they leave satisfied. Only in this way can you have a good reputation and repeat customers. Customer requirements are met as much as possible under the premise that it is possible to achieve. ;