A good advertising creative expression method includes three aspects: clarity, conciseness and proper structure. The essence of simplicity is exquisiteness. The simplicity of advertising creativity can be refined not only in thought but also in form. Simplicity does not mean that you don't need to conceive, and clever conception does not mean unfathomable. It is often the goal that media advertisers desire when they are creative.

In short, an innovative and simple advertising idea with impact, profound content and touching people's hearts needs imagination and thinking first. Only by using innovative ways of thinking, obtaining extraordinary creativity, breaking the "constancy" of readers' vision and combining feelings with scenes can we arouse the poetry of advertising works and achieve extraordinary communication effects.

Now there are more and more advertisements, and there are more and more advertisements that ruin the three views. What we didn't expect was that some sanitary napkins and underwear used by women chose to talk to male stars, which was totally unacceptable. There are also some advertisements that ruin the three views of lending, which can be seen in many softwares today.

Therefore, some advertisements are exaggerated and even suspected of breaking the law, which will be counterproductive.

Exaggerated advertisements abound.

But in fact, there are many "traps" behind these slogans. Here are four common exaggerated slogans for your interpretation.

First, natural plant ingredients soothe the skin.

Are some plant ingredients really effective in soothing the skin? Such as green tea, chamomile, licorice root, burdock extract, etc. However, not all natural plant ingredients have soothing effects. Some plant ingredients can irritate the skin and clog pores, such as lemon and strawberry extracts. Many cosmetic advertisements claim to soothe the skin. Do you need detailed consultation before use? Or ask for information.

Second, the mask contains a whole bottle of essence.

"Contains a whole bottle of essence" is a common advertising slogan of facial mask? But is this really the case? Liquid in the mask? Except mask material and cutting area? The texture of liquid is also an important reference standard. Can't you judge the quality of the mask only by the liquid content? The liquid in the mask is sticky? But doesn't that mean it must be the "essence"? To a large extent, it is only to prevent liquid from dripping during use.

Third, the oil-free formula must be refreshing.

Many products use oil-free formula as a promotional selling point? Especially acne products and isolation protection products? Can this capture the psychology of consumers? Let everyone think that a clear texture can soothe and soothe the skin? It won't feel sticky. Really? Oil-free does not mean refreshing? Even the macromolecular hyaluronic acid will still have a sticky feeling during use. And containing some essential lipids is not necessarily refreshing? On the contrary, it can give better protection to the skin.

Fourth, no alcohol and no stimulation.

This kind of advertising language is common in cosmetics advertisements? Complain bitterly about the harm of alcohol to the skin when promoting products. Really? Alcohol is added to the make-up water, because when some ingredients are insoluble in water and oil, they must use ethanol as a solvent. And alcohol-free products may have a thicker texture? It gives people a sticky feeling.

1, for those who handle credit cards, those who advocate 100% card loans, no matter what loan business, when it comes to 100% package, it's all a bluff. Neither banks nor borrowers are fools. If someone pays, it's better to go straight to the street and pull a beggar. Therefore, to see such advertisements, we must first consider personal qualifications. If you know that you are a black household, and you want to borrow money from the bank if you are overdue, it is time to reflect on your IQ.

2. Advocate to help you eliminate overdue records, change credit information and help you modify credit information. There were many such advertisements a few years ago, but now there are few, because most people now know that this is a scam. Credit investigation is not about who has the right to modify it, but about the People's Bank of China. Do you think it is possible for others to modify your credit information and turn you from a black household to a white household?

3. So-and-so's advertisement says that you can make the next payment with your ID card, which is just an attractive advertisement. If you really believe in getting a loan with your ID card, you are an idiot. Lenders are not fools. Beggars in the street also have ID cards. Will the borrower lend it to them? Any loan, even the simplest loan process, needs to comprehensively examine the personal situation and prove that you have the ability to repay. Any loan is lent to collect money. Who will lend to a person who has no repayment ability?

4. In the name of loan, let you add WeChat or QQ. After adding it, don't ask about personal qualifications, just say to pay the handling fee first and then guarantee the next payment. These are liars. They don't know your situation at all, and they don't know your overdue records, so it is definitely not possible to say that you can make a payment. Or, if they just know your situation, they say they can pay. You know your own situation, but other platforms don't. If someone said they could help you, would you believe it?

5, many loan intermediaries, advocating that so-and-so loans need not be repaid, so-and-so loans have no credit information and so on. , are extremely irresponsible. First of all, once any loan is released, it will form a loan relationship. You have to pay off your debts naturally, and you don't need to pay off any loans. Otherwise, the borrower is tantamount to fraud. If the lender can lend you money, it must have enough information about you. If you don't pay it back, others will call you and your address book, which will leave a stain on your credit. You have to bear these consequences yourself. It is estimated that those intermediaries who advocated not returning before will contact you. Now even loans that don't receive credit information have big data, and many small loans can be displayed on personal big data during meetings. Every day, many people come to me to check big data, and many people feel that their previous credit is also very good. After the investigation, the results were dumbfounded. Some of the "behaviors" they have done before are clear at a glance on big data. Borrow money, they owe people money all their lives, maybe they will find you one day, or they will find your children later, and so on.