Viewpoint Network On February 7, Zhengzhou, which has just passed the Spring Festival cycle, welcomed the first batch of centralized land supply in 2023.

There are 11 residential land parcels for sale in this auction, including 3 parcels in Zhongyuan District, 2 parcels in Guancheng District, and each in Zhengdong New District, Jinshui District, Huiji District, High-tech Zone, Erqi District, and Shangjie District. 1 plot of land with a total area of ??621,400 square meters and a starting price of 9.06 billion yuan.

In the end, except for one parcel of land in Zhengdong New District that failed to be auctioned, the remaining 10 parcels were successfully sold at the lowest price, with a total transaction price of 5.384 billion yuan.

Judging from the results, the overall performance of this Zhengzhou land auction is still relatively flat, with most of the land parcels being sold under the auspices of urban investment platform companies.

However, the "Henan King" Jiangye Real Estate teamed up with Guangzhou R&F, which still brought a hint of warmth to the market.

Supporting local platforms

Among the companies acquiring land, Zhengzhou Zhongyuan Urban Development and Construction Investment Co., Ltd. won the most land, with three of its companies taking over Zheng Zheng Chu [2022] 63 No. (Net), Zheng Zheng Chu [2022] No. 68 (Net) and Zheng Zheng Chu [2022] No. 69 (Net), three land parcels located in Zhongyuan District, were sold for a total of 1.15 billion yuan.

Zhengzhou Taibo Real Estate Development Co., Ltd. (Huimei Urban Construction) won the highest price among the land parcels sold this time. The plot number is Zheng Zheng Chu [2022] No. 70 (Net), located in the south of Tianyuan Road and the west of Luhe Road in Huiji District. It covers an area of ??119,300 square meters and has a floor area ratio of 1.1-3. The planned use is urban residential. The transaction price is 15.38 100 million yuan, and the floor price is 4,295 yuan/square meter.

Some insiders pointed out that the land is the land for reconstruction of the Maozhuang Village Hecun Merger Project. It was originally the land for the later stage of the Vanke Minan Cloud City project in Huiji North University Town, Zhengzhou City, with transportation and commercial facilities. Better, but in the end Vanke did not take action.

In fact, the highest price listed in this local auction is the Zheng Zhengdong Chu [2022] No. 11 (net) plot, with a starting price of 3.677 billion yuan.

Since the land parcel is located in an area with relatively mature supporting facilities in Zhengdong New District and has a superior geographical location, it attracted the most attention in this Zhengzhou land auction. However, it may be that the land is too large and the price is high. After the third batch of centralized land supply in Zhengzhou failed to sell last year, the land failed to sell again this time, which surprised the market.

Information shows that the land is located in the north of Yongping Road and the west of Huanghe South Road in Zhengdong New District. The land use rights area is 182,700 square meters. It is used for urban residential land, retail business, catering, hotel land and commercial purposes. Financial land, etc. The industrial land is positioned as the grain industry headquarters and technology research and development base. It is planned to build an urban complex project integrating headquarters, scientific research, high-end commerce, high-end business hotels, cultural museums, supporting residences, etc.

Another land parcel with a higher transfer price, Zheng Zheng Chu [2022] No. 67 (Net), was acquired by Zhongyu Real Estate (Zhengzhou) Co., Ltd. for 1.239 billion yuan, with a transaction price of 5,346 yuan/ square meters.

The land is located south of Huicheng Avenue (Jincheng Avenue) and west of Chongli Road (Jingtai Road) in Jinshui District. It covers an area of ??92,700 square meters and is used for urban residences with a floor area ratio of 1.1-2.5.

Market opinion believes that this land is related to Yang Jinke Beilong Platinum Project, but Jinke Co., Ltd. is still deeply mired in debt and may not have the energy to win this land.

In addition, local platform companies such as Guancheng Construction and Erqi District Zhengtong New Land Development also made gains. A local Zhengzhou company, Zhengzhou Shunbang Real Estate Co., Ltd., won the block for 76.19 million yuan. The homestead became one of the only private-owned land acquisitions in this auction.

Jianye’s return and warmth

The second land parcel won by a private enterprise was Zheng Zhenggao [2022] Lot 11 located in the High-tech Zone, and the winner was Zhengzhou Jianhong Real Estate Co., Ltd., the transaction price was 493 million yuan, and the floor price was 3,574 yuan/square meter.

Equity penetration results show that the controllers behind Jianhong Real Estate are Jianye and Guangzhou R&F Real Estate, with the equity ratios being 65 and 35 respectively.

This land is located in the south of Wulongkou South Road and east of Dianchang Road in the High-tech Zone, with an area of ??28,300 square meters. Judging from its location, it should be the follow-up land for the Shengyueju project built by R&F and Jianye.

The interim report shows that in the first half of 2022, CCRE Real Estate acquired approximately 266,000 square meters of land through bidding, auction, listing and equity cooperation, and added approximately 886,000 square meters of reserve construction area. Among them, only one plot of land was acquired in Zhengzhou through bidding and auction, with an area of ????5,030 square meters and a cost of 74 million yuan.

In the second and third batches of centralized land supply in Zhengzhou in the second half of 2022, there is also almost no CCRE Real Estate.

Although the scale of the land acquisition this time is small, as a leading real estate company deeply involved in Henan, CCRE’s return to Zhengzhou land auction still sends a positive signal.

The warmth of the property market is also reflected in policies on both the supply and demand sides.

On January 29, some banks in Zhengzhou announced a reduction in the interest rate for first-time mortgages, with the lowest falling to 3.8, a reduction of 50 basis points, while the interest rates for second-time mortgages remained unchanged.

Before this adjustment, the annual interest rate for first-time home mortgage loans in Zhengzhou generally followed the standard of 4.1, which means that the interest rate for first-time homes in Zhengzhou has entered the "3" era, and new customers will be able to save money.

On the other hand, on the same day as Zhengzhou’s first soil auction in 2023, the Henan Provincial Housing and Urban-Rural Development Work Conference was held in Zhengzhou.

The meeting made it clear that this year we will further standardize the supervision of pre-sale funds for commercial housing, gradually increase the pre-sale threshold, and actively explore the reform of the pre-sale system and the sale of existing homes with Zhengzhou and Kaifeng as pilot projects.

At the same time, we will promote the strengthening of a group of real estate companies, the integration of a group, the transformation of a group, and the liquidation of a group of real estate companies, and support the extension of real estate companies to commerce, culture, tourism, property management, housing physical examinations, housing for senior care, etc. , transforming from developers to urban comprehensive service operators.