Chickens raised by JD.com can be purchased in online stores and apps. According to relevant public information inquiries, JD.com launched the JD Treadmill Innovation Poverty Alleviation Project, which provides loans to national-level poverty-stricken households every year. Each household has about one hundred chickens, which must be free-range and must be supervised by wearing chicken anklets to count steps. JD.com promises to repurchase items with more than 10,000 steps at three times the local price, and then sell them in online stores and apps.