The creative level of advertising in Thailand is very high, which is because the advertising industry in Thailand adopted the strategy of "small cost and big creativity" during the financial crisis to cope with economic difficulties. This strategy urges advertising companies to think about how to create more excellent works with limited funds, thus producing a large number of excellent advertisements.

In addition, Thai advertisements are often rooted in a dramatic story frame, and various lyric factors are fully mobilized to enhance the appeal of advertisements. Excellent advertisements in Thailand are not exaggerated or pretentious, but lyrical, telling stories, making the information as simple and clear as possible, and adding personification, exaggeration and association to make the advertisements more convincing and appealing.