1. Poor service quality: the service quality of the bank can't meet the needs of customers, and the employees are unprofessional, impolite, impatient and thoughtless, and there are many complaints from customers.
2. Insufficient product innovation: The unique and exclusive wealth management products launched by banks for middle and high-end customers are not much different from those that ordinary customers can buy, and the investment channels are relatively single, so they are not widely used in asset investment, custody and trust.
3. Single marketing means: advertising, promotion and other marketing means are not fully utilized to improve the satisfaction and loyalty of high-end customers.
4. Lack of personalized service: there is no corresponding service for the personalized needs of mid-to high-end customers, such as private banks.