1. Title does not match product attributes. This problem is the biggest problem that causes the jump rate, and it may also lead to a decline in the conversion rate of the store, because if the title is consistent with the product attributes. For shops, even if there is traffic, it is not accurate traffic. Buyers come to this store, look at the goods carefully, and find that they are not the treasures they want, so they naturally lose them, and the conversion rate of one sentence will not be low.
2. The sales volume is low, and most people have a mentality that the products you buy can't be wrong. Therefore, for shops with low sales volume, generally speaking, they dare not try it easily for fear of being cheated. On the contrary, even if a store with a particularly high sales volume has several bad reviews, they will choose to try to place an order. After all, everyone bought it. I don't think so many people will be trapped. Psychology of this sort. Shops that lead to low sales are rarely visited.
3. The price factor. Generally speaking, the special account rate of products with persistently high or rising prices is very low. For example, many sellers will use discounts or low prices first, and then start raising prices after selling to a certain amount, which will definitely affect our conversion rate. Like mobile phones, it can be said that the higher the consumption, the cheaper it becomes over time. Not to mention other low-consumption products. So the low conversion rate is understandable.
4. Lost to other stores by peer competition. They are all peers. Competition is inevitable. Therefore, when the same product is promoted among peers. Or because some marketing of the store is attractive, then customers naturally go. The conversion rate of your own store has naturally declined.
5. praise it and ask everyone. Praise is very important for buyers to buy. It is also the main factor that affects our transformation, so there are so many shops to brush the favorable rate. Therefore, there is no reason to make enemies if you can earn favorable comments. While praising, there is a function to ask everyone. If the buyer can give a good evaluation, then the conversion rate of the store can be greatly improved.
6. This is our main map and details. After the buyer entered the store through search, he saw your main picture and found it not very attractive. He would definitely not look at your details again and leave directly, resulting in high jump rate and low conversion rate.
7. The store crowd is inaccurate. This is also very important. If a buyer's income is relatively low and his consumption level is relatively low, we call it a low-consumption crowd. If your product is high-end or expensive, the conversion rate will be lower for this kind of people. Therefore, it is necessary to do a good job in store positioning, and the store positioning has achieved a targeted crowd. Only when the crowd is accurate can the conversion rate be improved.
8. Affected by the industry market. This kind of products will definitely be seasonal products, such as down jackets, which began to decline after the Chinese New Year. This is inevitable. It belongs to the normal range.
9. Influenced by the brand. For some buyers, they are particularly keen on brands, such as keyboards, and some buyers believe in brands more, so they will only choose places with high brand awareness and feel safe.
10. Customer service quality. Buyers who don't know about this baby or encounter problems such as details and postage will go to customer service for consultation. If our customer service answers are not professional enough and the speed is not fast enough, so that buyers feel slack, they will not place an order. So it is very important to do a good job in service and query conversion rate.
These are the important factors that affect our conversion rate. Of course, there are more than these factors. First of all, if our conversion rate is low or declining, we must first analyze and find out the reasons. Then make corresponding optimization measures to improve our conversion rate. Especially for shops with large traffic, the transformation has been slightly improved, so it is thousands of sales.
If there is anything wrong with the above contents, please come to me.