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To boost U.S. sales, FCA General tries discounts and online sales

(Picture source: Chrysler official website)

Gasgoo Auto News? According to foreign media reports, as dealer stores have been closed due to the epidemic, FCA and General Motors decided to take action and pass 7 Consumer demand for cars has been boosted by long-term, interest-free loans and by allowing customers to buy cars online.

An FCA spokesperson said that the company has launched a new marketing project called "Drive Forward". The online car purchasing tool provided by this project will allow American consumers to complete vehicle purchases online for the first time. No need to go to the dealer store. FCA said that its "Drive Forward" project allows consumers to complete the entire car purchase process online. The system allows consumers to purchase vehicles from dealers, trade them in, and apply for loans.

U.S. automakers have traditionally sold their vehicles to franchised dealers, and the latest online sales move breaks that long tradition. U.S. dealers previously protested when Tesla sold cars directly to consumers through its website.

FCA also stated that starting from April 1, consumers can enjoy zero-interest loan services for 84 months, and when purchasing 2019 and 2020 models, consumers can enjoy a 90-day deferral of down payments. Payment Services.

Due to the suspension of production starting in mid-March and the impact of the epidemic on car demand, FCA's car sales in the United States fell by 10% in the first quarter. As a result, FCA's stock price fell 4.9% to $6.84 per share in midday trading on the New York Stock Exchange.

As for General Motors, the company's first-quarter sales fell 7% due to a significant decline in sales in March. The company said it will help customers find suitable models online and complete orders through the existing "Shop.Click.Drive." project, after which the company will arrange door-to-door delivery services. A GM spokesperson said that website visits and online sales of its Chevrolet, Buick, GMC and Cadillac brands have increased by 2-4 times compared with before the outbreak.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.