1. Objective: To analyze the reasons and effects of customers' surrender, master effective methods and words to discourage surrender, and preserve and increase the cash value and guarantee of insurance policies.

2. Content: Introduce the definition, methods and consequences of surrender, provide corresponding dissuasion strategies and cases according to different reasons for surrender, and finally emphasize the brand advantage, service quality and claim settlement ability of China Life.

3. Explain the case: for example, dissuasion strategies and cases based on different reasons for surrender. For example, a customer wants to return a critical illness insurance with an annual payment of 1.8 million due to operational difficulties. After the introduction of the salesman, he learned that he could get 60 thousand cash flow through the policy pledge loan, solve the urgent need, enjoy the protection of critical illness insurance, and finally gave up the idea of surrender.