Foreword

As the saying goes, every other line is like a mountain! In reality, a large part of the reason why many people stick to their careers and dare not easily venture into other industries is because they are already very skilled in the industry they are currently engaged in. If they change careers easily, they will have to start all over again.

However, in reality, there are many people who like challenges. They are involved in more than one industry. They can always rely on their amazing abilities when facing challenges one after another. , switch freely between different industries. The business empire created by Wang Junlin is completely inconsistent with his previous identity. At first, he was just a traditional Chinese medicine scholar, but later developed into a business genius. He earned 80 billion just by selling alcohol, and even paid employees as much as 240 million. bonus.

▲Wang Junlin, chairman of Langjiu Group

Traditional Chinese medicine scholar turned into factory director

Wang Junlin is an authentic Sichuan native, and those who have had contact with him It is easy for people to tell that he is from Sichuan from the words he speaks, because when he speaks Mandarin, he always mixes the dialect of his hometown. Although he does not have outstanding looks, he has attracted many people's praise for his Sichuan-style Mandarin. Although he is the chairman of Langjiu Group, Wang Junlin is very approachable when interacting with others, as friendly as the big brother next door.

Sichuan people always like to play mahjong or drink tea in their daily life. Although Wang Junlin is from Sichuan, he does not like playing mahjong and drinking tea like most Sichuan people. Instead, he likes to play mahjong and drink tea. A lot of time and energy goes into improving yourself. He not only promotes the wolf culture within the company, but also constantly pursues the wild fighting spirit.

▲Wang Junlin’s speech

At first, Wang Junlin’s business was not wine. At that time, he was still a scholar of traditional Chinese medicine and had many achievements in the field. He was published in many magazines Published papers on. It can be said that he is a very famous figure in the field of traditional Chinese medicine. It is precisely because of his extraordinary achievements in the field of traditional Chinese medicine that he became the director of the Chengdu Enwei Group Research Institute. Not only has he made great achievements in the field of traditional Chinese medicine, but he is also very accomplished in the academic field and is also very good at business management.

When he was 25 years old, the position of director of the Luzhou state-owned pharmaceutical factory fell on him. Although this pharmaceutical company was a state-owned unit, the operating conditions of the factory were actually very pessimistic. Due to poor management for a long time, it is on the verge of bankruptcy.

Before he took over, the factory had always been supported and funded by the state. Even so, the factory was still in a very crisis. After taking over such a factory, Wang Junlin quickly turned the crisis into safety, turning the factory from a loss-making state when he took over to a profitable state step by step. In terms of management ability, Wang Junlin is indeed very talented. When he took over the Langjiu Group, he also relied on his management talent to turn the crisis around and successfully get the Langjiu Group out of danger.

▲Director Wang Junlin made important work instructions

The Langjiu Group was in danger

After Wang Junlin helped Enwei Pharmaceutical Factory reverse the crisis, he took over Langjiu Group, when she took it over, the group was also about to go bankrupt, and many people advised her not to accept such a business. After all, when he took over the pharmaceutical factory, it was related to his major. As the saying goes, only if he specializes in the industry can he turn around the crisis of the pharmaceutical factory after taking over. The alcohol industry was something he had never been exposed to before, so it would be extremely difficult to help Langjiu Group reverse its crisis. So when he took over the Langjiu Group, many people thought he was overestimating his abilities.

Faced with everyone's confusion, Wang Junlin did not give up, but actively devoted himself to the reconstruction of the group. Because Chinese people like to discuss heroes with wine. This is a custom that has been passed down from ancient times. Over the years, it has become an indispensable item. Wine culture is also an important part of Chinese culture. Among the many domestic wine brands, whether it is Beijing’s Erguotou, Anhui’s Gujing Gongjiu, or Sichuan’s Luzhou Laojiao and Jiannanchun, these brands have a profound impact on consumers.

▲Partial exhibition of Langjiu products

Proper management and successful turnaround

When Wang Junlin took over Langjiu Group, he actually saw the impact of this product on It has an impact on people's daily lives and is confident that it can reverse the adverse development situation of the group.

Finally, he checked the group's books and found that the sales on the books were still relatively high, but in fact the bank's loans reached 1.3 billion yuan. This false phenomenon was also an open secret within the entire group.

After careful investigation and analysis, he found that the brand's wine could not be sold not because of quality problems, but because of problems with the management and operation methods. Then he conducted an in-depth grassroots investigation and Found problems in the company. Knowing that the company's employees were very disorganized and inefficient, and many sales staff were just waiting for orders, he solved these problems step by step. He not only divided the department's work in detail, but also divided the departments of the entire group. In order to reduce the cost, work efficiency is effectively increased.

▲Wang Junlin Company Award Ceremony

Conclusion

Through step-by-step adjustments, Wang Junlin quickly reversed the bad situation of Langjiu Group and made the book falsely worth 300 million. Yuan became 10 billion, breaking people's prejudices and creating another miracle through hard work. Now the market value of this group is as high as 80 billion, and the bonuses he paid to employees have reached 240 million yuan.