How did Wang Jianlin get rich? On China's rich list, Ma Yun and Wang Jianlin respectively represent the development of two different industries. Ma Yun's success is inseparable from the vigorous development of the Internet, and Wang Jianlin can be said to have worked hard step by step by relying on the traditional real estate industry. Wang Jianlin worked in a government unit in his early years and later went into politics and business. His family history is strange.
On Wanda's map, we can see huge industrial clusters: real estate development (assets are valued more than assets), film industry chain (cinema lines, investment and distribution), tourism industry chain (hotels, travel agencies), high-tech cultural industry chain (show, movie park, animation), consumer industry chain (department stores, ktv, yachts, children's amusement) and sports industry (Atletico Fang Ying Club). Among these industrial clusters, there are already two world firsts: commercial real estate and cinema lines, and several China firsts.
There is no white wealth in the world. Let's see how Wang Jianlin succeeded.
Abandon politics and go into business. If you are sure, you must try.
Influenced by his family, 15-year-old Wang Jianlin came to the northeast from Sichuan and joined the army. At the age of 28, he became a formal league cadre. In 1987, responding country? Millions of disarmament? Wang Jianlin 18 bid farewell to military life. After job-hopping, Wang Jianlin came to Xigang District Government of Dalian as the office director. But soon, Wang Jianlin, who thought his career was boundless, abandoned politics and went to sea, and founded Dalian Wanda Group Co., Ltd. by taking the opportunity of enterprise restructuring.
After entering the real estate circle, Wanda's first bucket of gold was the renovation of the shanty town in the north gate of Dalian Municipal Government. This is a somewhat helpless move. As a private enterprise, Wanda couldn't get the quota needed for real estate development projects at that time, so it could only undertake the unpopular project of old city reconstruction. Wang Jianlin made a bold attempt, aluminum alloy windows, security doors, changing the hall and setting up toilets. What do these look like now? Pediatrics? That was the pioneering work of that year. Wanda earned nearly 10 million yuan in this project, and more importantly, it broke a new path and became the first enterprise in China to rebuild the old city, with a rapidly expanding scale.
It is not reckless to dare to take risks and try. Wang Jianlin defined the difference between the two:? Dare to venture and try, not afraid of failure, busy suggesting that there is no purpose to drive away. ? A good look is to grasp the general direction.
Opportunity hunter, the era of accurate card position
Wang Jianlin, who is not afraid of officialdom, has a natural courtyard temperament and a personality that must be done. Is it quite mysterious? In the eyes of many people, Wanda, which is favored by the government, seems to have withdrawn from the market competition. Wang Jianlin's father is a provincial official, plus 18' s military career and state-owned enterprise experience after switching jobs, which makes Wang Jianlin well versed in the government. His enthusiasm for major policies, industry trends and development hotspots has always been far beyond that of ordinary Chinese businessmen. He is the best opportunity hunter of this era and found the thickest snow? A profitable real estate industry; The longest slope? Several important opportunities for urbanization and consumption prosperity. Wanda's success is not only due to the success of its products, but also because it can accurately capture the times.
Many developers' understanding of commercial real estate so far is to collect rent from holding property, which is much worse than Wanda. Wanda's commercial real estate is not just a rental property, but a product that changes the function and structure of the city. Wanda plaza is sought after by mayors because it has the ability to turn urban non-center into center and is an incubator of local government achievements.
Borrowing from the east wind, enterprises should follow suit.
? To be an enterprise, we should follow the trend and not move against the trend. ? Wang Jianlin Shi Ru said. He is good at taking advantage of the situation. In 2002, Wanda tried to transform into commercial real estate, and the first thing that came to mind was cooperation with Fortune 500 companies. In order to persuade Wal-Mart, he personally visited the relevant person in charge several times, but he was not allowed in. Later, through the matchmaking of government officials, cooperation was finally reached. In the initial expansion of Wanda, Wanda, a small company standing with the world's top 500 companies, increased its bargaining chip with the government for land acquisition.
Now that the host and guest have moved, Wal-Mart has to make an appointment several times in advance to visit Wang Jianlin. During the rapid expansion period after 2008, Wanda applied the government's potential energy to the extreme; The acquisition of AMC borrowed the east wind of the cultural industry fever. ? Close to the government, away from politics? It is Wang Jianlin's famous saying. He thinks Wanda has surpassed development because it can do it? Not state-owned enterprises, not private enterprises? Things. Wang Jianlin once gave lectures to many state-owned enterprise leaders in a state-owned enterprise training bureau. He said in class: Today's private enterprises are not the past. If a group of enterprises with a scale of 50 billion and hundreds of billions appear in the future, private enterprises can also do great things, and state-owned enterprises will be completely hopeless. ?
Behind the scenery, the unknown chaos in the past
We only see the scenery of Wang Jianlin as the richest man now, but we don't know his embarrassing past.
At the beginning of Wang Jianlin's business, he once took over a semi-finished project from the government, but suddenly met the whole country after signing the contract? Rectification? Getting loans has become very difficult. In order to start this project, Wang Jianlin needs a loan of 20 million yuan. At that time, there was land as collateral, and the procedures were perfect, but I found dozens of banks, and none of them were willing to lend it to him. This project can be said to make Wang Jianlin regret it. In order to solve this problem, Wang Jianlin couldn't sleep for nine days in Kuya. Sleeping pills and injections didn't have any effect, so that the whole person began to be in a trance in the later period. On the morning of the tenth day, Wang Jianlin was unconscious during the meeting and was rushed to a large hospital in the background for treatment. If doctors in Beijing hadn't treated it properly, there wouldn't be Wanda now, and there may still be many patients in mental hospitals.
In addition, Wang Jianlin has also done commercial real estate? Did you hit the rocks? . In 2000, while Vanke Real Estate withdrew from commercial real estate by subtraction, Wang Jianlin began to devote himself to commercial real estate. However, because he didn't understand the planning and design, he built a building and sold all the shops at the bottom. The people who bought the shops didn't manage well, so he sued Wanda. So Wang Jianlin became the defendant 222 times in three years. Although he only lost two lawsuits, the whole company was still struggling to cope.
Later, Wang Jianli studied a method in innovation: he proposed a model called urban complex. To be a business center, there may be office buildings, commercial streets in the city and some apartments next to the business center. Sell these apartments and office buildings, there will be cash flow. From then on, Wanda began to move towards the broad road.
? In 2004, commercial real estate encountered macro-control, and the state listed shopping centers as one of the seven industries that restricted their development. Business development is difficult and public opinion is under great pressure. Many people advised Wang Jianlin to quit, but all of them were former soldiers. Tough guy? Refuse. Wang Jianlin said that there is no hurdle in life, and everyone has a chance to succeed. First of all, you should study what is different from others and be innovative. In addition, the more important quality is to have a persistent spirit, not afraid of failure and perseverance. Looking back on Wang Jianlin's family history, we can sum up three experiences.
1. Dare to try. This is the most important part of Wang Jianlin's success. As he often mentioned:? What Tsinghua, Peking University, is not so bold? . If you bravely take the first step to try, you will have a 50% chance of success, but if you don't try, your chance of success can only be zero.
2. Innovation and change. If you want to succeed continuously, you must innovate constantly. If you only do what others have done and follow the path others have taken, you can't be more successful than others.
3. stick to it. It is not enough to have courage and innovation, because all innovations may face failure. Innovation is a process that needs continuous improvement, and we can't give up easily after one or several failures. If you think your choice and direction are right, you must stick to it.
Wang Jianlin: I was accused of 222 times in the first three years of my business ● There was no way to get a loan, and I stood in the bank corridor in shame!
I started my business in the early stage and took over a resale project. But suddenly after signing the contract, I met the whole country? Rectification? It's even harder to get a loan. In order to start this project, I have to find a loan. I need a loan of 20 million yuan, and no bank is willing to lend it to me.
? Later, the government appointed me to look for the president of a bank. I looked for it more than 50 times and avoided it every time. ?
Sometimes I see him. He ran out the back door and I waited in the corridor. Sometimes I block him in the corridor, and he says? Okay, okay, you know what? Why don't you come next Tuesday? ; He was on a business trip when I went again. At that time, in order to get this loan, sometimes one stop was a whole day.
Standing in the corridor at that time, this feeling, this shame, I felt too humble.
▲ Wang Jianlin when he was young in the 1990s.
● Tired of coping with lawsuits, many people may make trouble.
When doing commercial real estate, because I didn't understand it, I first built a building and sold all the shops at the bottom. People who bought shops three years ago did not manage well and came to sue us.
I was the defendant 222 times in the first three years. Although I only lost the lawsuit twice, it still made the whole company very tired. How can you have the energy to run a lawsuit all day? This is the case with customers. If his rental rate does not reach the ideal 10% or 20%, he will sue me.
?
If we lose, there may be a lot of people making trouble in the streets with banners.
Wang Jianlin's entrepreneurial sentiment 1. Struggle can find and seize opportunities.
I think it is very important to start a business, and I have a deep understanding of this. Because I am a demobilized soldier, I knew nothing about the real estate industry at the beginning of my business. Many colleagues laughed at me. They commented that sooner or later I would go back and forth from where I came from. So I made up my mind to study first. In the next four to five years, I gave up all my rest time, went to work normally during the day and spent all my nights studying. I believe that diligence can make up for mistakes, and struggle can help us find opportunities and seize them.
The hardest thing for Wanda is not the initial stage of its business. China was in short supply at the beginning of its business. At that time, the demand for housing was in short supply.
In fact, the most difficult thing is the transition to real estate and commercial real estate in the late 1990s. There is no successful example to refer to, and there is no financial capital to support it. I had to grope for it myself and fell a lot. I once said that in the process of recording our own business, we were accused 220 times before and after, and this process was the most difficult.
Someone asked, why can't such difficulties stop me? You are a successful entrepreneur without transformation, and your life is very good. It should be said that your dream has come true. Why work hard?
This is your goal problem, your positioning problem. At that time, we had been starting a business for nearly ten years, and our personal life should be completely satisfied, but the enterprise was still small. At that time, I had a dream to become an evergreen enterprise or a century-old enterprise. We feel that the mode of simply doing real estate is not evergreen enough. Real estate itself is a short-term industry. In any country, it has a history of almost forty or fifty years, and it has almost shrunk after industrialization. Therefore, we are looking for a business model with long-term stable cash flow and resolutely choose this to try. It should be said that it is a kind of orientation in my heart, and the goal determines that I can stick to it.
2. The most important thing in starting a business is psychological quality.
In fact, everyone has the conditions to start a business, but it is not necessarily whether it is successful or not. There is a saying that is good. Most pioneers will become martyrs, and a few will become advanced? . Therefore, among entrepreneurs, there must be more deaths and less lives. I think the most important thing is psychological quality. Good psychological quality, ability to endure hardship and persistence are probably much better than all wisdom and business models. Many people fail to start a business, but they return after encountering some difficulties. Just like we were busy with lawsuits in the first four years, some comrades in the company advised me: boss, stop doing it. Our real estate is selling well, why do we have to do it again? Later, I told everyone that it was limited to five years. If it happens again, I will go back, but within five years, we suddenly found a feeling and a successful model came out. So from my own experience, as well as some examples of friends and successful large enterprises, the most important quality is persistence.
I saw an advertisement in CCTV, which said:? How big is the heart and the stage? Many people may think that this advertisement is very deceptive, but in fact, most people who have done business, especially those who have a successful career, have this experience! Only if you dare to think, can you dare to do it, and only if you dare to do it, can you have a good chance of success. So I think we should take the first step bravely, and don't be giants of language or dwarfs of action. When you can't just dream, you just want to. It is most important to take the first step bravely to turn your dream into reality.
Don't believe in so-called success.
Don't believe in the "winning skills" and "shopping bibles" in the market now.
Because personal success is? All roads lead to Rome? Successful people must have many different models and experiences, or they are caused by special accidents and so on. It is absolutely impossible to have exactly the same success model. So these so-called tricks and ideas are not easy to use. He succeeded with this trick, and you will never succeed or the chance of success is very small.
If the successful model depends on a book and someone's advice, then there are no losers in this society. According to my own experience, most of the successful entrepreneurs I am in contact with now have different experiences, different characteristics, different entrepreneurial stories and different paths, so I believe that success must be different paths and different experiences. You really want to succeed: first, you must have courage, second, you must dare to explore, and third, you must not be afraid of failure.
More exciting next page? Wang Jianlin's entrepreneurial story