Because the classic slogan "Not all jeeps are called jeeps" is so classic.

So now many people say that off-road vehicles have been replaced by jeeps.

Although Jeep has never been a mainstream car brand in the domestic market, it still has influence in the SUV field. Especially for many friends who like to play hard-core off-road vehicles, Jeep's herdsman is quite famous in the circle. Not only men like it, but also women are very attractive.

In short, when it comes to off-road vehicles, after all, Jeep can't be bypassed.

In 20 14, the domestic sales volume of Jeep brand, which has not yet been made in China, exceeded 88,000, up nearly 50% year-on-year.

In 20 15, GAC fiat Chrysler automobile sales co., ltd was established. It was jointly funded by Guangzhou Automobile Group and FCA, which is what we call Guangzhou Automobile Fick. At the same time, the Jeep brand has also been officially made in China.

According to Jeep's plan at that time, domestic free light was launched in 20 15, and two new models will be launched in 20 16. In 2020, that is, this year, the number of models with market competitiveness will reach 10. In the future, SUV models under the Jeep brand will cover all market segments from small SUVs to full-size SUVs, forming a relatively rich SUV product line.

The domestically produced Jeep brand performed well. In 20 17, the total sales volume of GAC Fick exceeded 200,000 vehicles, which can be said to have set a new sales record in China.

Although the Fiat brand owned by GAC Fick basically withdrew from the domestic market in 20 18 due to poor sales. However, due to the soaring sales of Jeep brand in China, GAC Fick still optimistically raised its annual sales target from 200,000 to 850,000.

Unfortunately, Jeep brand began to decline after its sales reached its peak in 20 17: the total sales volume in 20 17 was 205,000, in 20 18 it was125,000, and in 20 19 it was 73,900. By the end of September this year, the cumulative sales volume of Jeep brand in China had further dropped to 27,800 vehicles.

In addition, according to media reports, the most important reason why Guangzhou Automobile Fick's sales volume reached 205,000 vehicles in 20 17 was to pursue sales performance, and Guangzhou Automobile Fick Sales Company upgraded the dealer's inventory. Among the sales of 205,000 vehicles, about 60,000 vehicles are placed in the dealer's parking lot.

So that the inventory coefficient of most dealers is between 3 and 5, and some even exceed 6. In the whole industry, the dealer's inventory coefficient is between 1 and 1.2, and the maximum will not exceed 1.5.

Finally, in 20 18, dozens of Jeep brand dealers all over the country collectively defended their rights in front of Jeep brand sales companies under the situation of heavy inventory pressure and serious losses.

At present, about 80% of Jeep's more than 400 dealers in China are at a loss. According to media reports, GAC Fick has an annual production capacity of nearly 400,000 vehicles. Who are these vehicles sold to? The dealer will definitely not pick up the car again.

To make matters worse, as early as March this year, Guangzhou Automobile Group announced that the shareholders of both parties would provide 500 million yuan of entrusted loans to GAC Fick respectively. At present, the 500 million yuan of Guangzhou Automobile Group has arrived, but the 500 million yuan of FCA has not disappeared. According to sources, FCA has proposed to divest from GAC Fick.

From this point of view, the Jeep brand is hanging by a thread in the domestic market, and it has reached the moment of life and death.

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